Kendra Lee is the president and founder of KLA Group, a sales training and consulting firm. The document discusses Kendra's expertise in sales leadership and her success helping clients increase sales, leads, and pipeline through various training and prospecting strategies. It promotes an upcoming "Blitz Mania" event that will help attendees generate new leads and secure appointments through an intensive prospecting session with Kendra over email, phone calls, and online modules.

1. Kendra Lee
Breaking the Email Delete Barrier
Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com
www.klagroup.com

2.  President and Founder, KLA Group
 Celebrating sales excellence since 1995
 Getting our clients more customers thru:
– Lead generation and prospecting
– Hiring great sales people
– Developing effective sales training
 A recognized Sales Leader
 Top 25 Influential Leaders in Sales, OpenView Partners
 Top 10 Women in Sales Experts to Follow on Twitter,
Sales Gravy
 Actual client results
 Average monthly sales increased 74%
 Increased sales pipeline 251%
 Grew main business line more than 60%
Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com 2
Kendra Lee, KLA Group
klee@klagroup.com
+1 303.741.6636
www.klagroup.com

3. @KendraLeeKLA
#4SalesSuccess
Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com 3
Breaking the Delete Barrier
Compelling first
sentence
Perceived length
Know your name
Subject line
Opening salutation
Degree of difficulty
to act

4. @KendraLeeKLA
#4SalesSuccess
Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com 4
…1000 1
… 1000 2
…1000 3

5. @KendraLeeKLA
#4SalesSuccess
…it’s EXPECTED to not respond
Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com 5

6. Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com 6
The Glimpse
Factor

7. Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com
1. Do I have time for
whatever it is now?
2. Can I delete it and
do nothing at all?
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3. Do I need to hold on to
it to do something later?

8. Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com
1. Feel like a quick read
2. Draw them in with
compelling information
8
3. Be easy to act on

9. @KendraLeeKLA
#4SalesSuccess
<115 words
Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com 9
MAXIMUM 3 paragraphs

10. @KendraLeeKLA
#4SalesSuccess
Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com 10
Sample Signature
Warm regards,
Kendra
Kendra Lee
President | Phone: +1 303.741.6636 | E-mail: klee@klagroup.com | www.klagroup.com |
http://twitter.com/KendraLeeKLA
KLA Group, LLC
View my LinkedIn profile at http://www.linkedin.com/in/kendralee
Facebook: www.facebook.com/KLAGroup
Prospecting a pain? Download your free copy of our new PowerProspecting Sales Kit

11. @KendraLeeKLA
#4SalesSuccess
Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com 11
Sample Signature
Warm regards,
Kendra
Kendra Lee
President | +1 303.773.1285 | klee@klagroup.com| www.klagroup.com
KLA Group, LLC
Follow me on: LinkedIn| Twitter | Facebook
Have you my read book? The Sales Magnet

12. @KendraLeeKLA
#4SalesSuccess
Give your contact a
hint
about the email content
Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com 12

13. @KendraLeeKLA
#4SalesSuccess
Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com
Want to simplify and automate payments,
seamlessly and securely?
Last chance reminder (please open today)
13
Are You a Recovery Superhero?

14. @KendraLeeKLA
#4SalesSuccess
Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com 14
Intriguing subject lines
Relevant to the body
 Not a gimmick
 Professional
 Concise
 Imply action is required
Personal
 Written just for me
 Friendly
 Not always a business topic

15. @KendraLeeKLA
#4SalesSuccess
Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com
Meeting Thursday afternoon
Break fix situation
15
Confirming Friday meeting time
Could use your help

16. @KendraLeeKLA
#4SalesSuccess
Follow up every 3 days
Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com 16

17. @KendraLeeKLA
#4SalesSuccess
Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com 17
Switch up
your message

18. Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com
 Get NEW LEADS February 26
 Call with CONFIDENCE
 Craft a grabber opening statement to GET IN THE DOOR
 ID your best odds target prospects
 Break past gatekeepers
 Cruise through tough objections
 Have a COMPELLING first conversation
 Set appointments that STICK
Blitz Mania
Blitz with me and build your pipeline immediately
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19. Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com
Includes:
1 1-hour prep-session Feb. 19 ($250)
3 Blitz Day check-in calls ($375)
8 hours of blitzing Feb. 26 (priceless)
Objection Handling & Appointment Closing module ($199)
The Bloodhound Follow-up Strategy ($247)
The Sales Magnet ebook ($9.99)
Blitz Mania
Blitz with me and build your pipeline immediately
The first 15 get
Using Email & Calendar Invitations module
$199 value FREE
$1,089 (Total value)
Event
Special
$247
19

20. Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com
Includes:
1 1-hour prep-session Feb. 19 ($250)
3 Blitz Day check-in calls ($375)
8 hours of blitzing Feb. 26 (priceless)
Objection Handling & Appointment Closing module ($199)
The Bloodhound Follow-up Strategy ($247)
The Sales Magnet ebook ($9.99)
Blitz Mania
Blitz with me and build your pipeline immediately
The first 15 get
Using Email & Calendar Invitations module
$199 value FREE
$1,089 (Total value)
Event
Special
$247
www.klagroup.com/BlitzMania
20

21. @KendraLeeKLA
#4SalesSuccess
Copyright ©2015 by KLA Group, LLC. v5.0. www.klagroup.com
Let’s connect.
Kendra Lee, President
KLA Group
Kendra.lee@klagroup.com
+1 303.741.6636
www.klagroup.com
www.thesalesmagnet.com
© 2014 KLA Group, LLC. All rights reserved.
Except for the inclusion of brief quotations in a review, no part of this presentation may be
reproduced or utilized in any form or by any means, electronic or mechanical, including but not
limited to photocopying, recording, emailing or by any information storage and retrieval system,
without permission in writing from KLA Group.
Kendra Lee
KendraLeeKLA
KLA Group
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