The document discusses strategies for better understanding customers' needs and wants in order to improve business outcomes. It advocates listening to customers outside of the internet to truly understand their perspectives. The key strategies discussed are researching customer experiences thoroughly to build the real case for how addressing their needs can translate to specific financial benefits like earning more organic revenue, saving on paid advertising costs, and bringing back funds to the business's bottom line.

1. @adammelson
Listening to Your Customers’
Wants to Achieve Their Needs

2. @adammelson
Adam Melson
SEER Interactive
@adammelson
adamm@seerinteractive.com

3. @adammelson
–
–
–

4. @adammelson
But really, I want to share a
strategy that recouped $14,000
in a few hours.

5. @adammelson
How to convince a CEO to
take action that instant.

6. @adammelson
How 60 minutes can earn you
10% or more via your
potential/existing customers.

7. @adammelson
How to bring $225,000 back to
your bottom line.

8. @adammelson
Who is
creating
content?
Content
Everyone

9. @adammelson
Funny.
Check.
WWJD For A Kegorator

10. @adammelson
Clickbait

11. @adammelson
What are we
creating?
Content
Content Mill Whatever I think Thoroughly Researched

12. @adammelson
WEEEEEEEEEEEEE

13. @adammelson
Shouting
Content

14. @adammelson
Shouting
Content

15. @adammelson
- John Wayne
“You’re short on ears and long
on mouth.”
http://media.photobucket.com/user/aartt/media/store/photograph/johnwayne.jpg.html?filters[term]=john%20wayne&filters[primary]=images

16. @adammelson
Where is the VALUE?

17. @adammelson
A long time
ago in a
place in the
middle of
PA…

18. @adammelson
1. Emotional
Triggers
2. Penalties
3. Conduct Further
Reseach

19. @adammelson
Results:
1. Felony +41%
2. Caught +160%

20. @adammelson
Pennsylvania
has a $91 Billion
Insurance Market

21. @adammelson
How do we better empathize
with customers?

22. @adammelson
• Got The Rankings
• Got The Traffic
• No Conversions?
Well I did my job, so…

23. @adammelson
Where are
my results?

24. @adammelson

25. @adammelson
What about that $14,000 and
that $225,000?

26. @adammelson
Listen outside the internet

27. @adammelson
Boss or client
may be
skeptical

28. @adammelson
What
We Heard

29. @adammelson
What
We Really
Heard

30. @adammelson
Make the
Case

31. @adammelson
Make the
Real Case

32. @adammelson
This is the
case.

33. @adammelson
Move From Content To
Conversion Process

34. @adammelson
Your competitors are easier.

35. @adammelson
STEP 2
STEP 3


36. @adammelson



STEP 2
STEP 3
!

37. @adammelson

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
STEP 4 
STEP 2
STEP 3
!
!

38. @adammelson

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
STEP 4
STEP 5




STEP 2
STEP 3
!
!
!
!
!
!

39. @adammelson

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
STEP 4
STEP 6
STEP 5

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

STEP 2
STEP 3
!
!
!
!
!
!

40. @adammelson

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
STEP 2
STEP 3
STEP 4
STEP 6
STEP 5





STEP 2
STEP 3
!
!
!
!
!
!
Competitor You

41. @adammelson
If there isn’t a
reaction like
this...

42. @adammelson
No amount of traffic will fix long
& broken.

43. @adammelson
Moved from
40 to top 4

44. @adammelson
“When clients think they want
rankings, they really want
money.”
- @nicomiceli

45. @adammelson
Zero talk about linking.

46. @adammelson
Better Understand Your Customers

47. @adammelson
Better Understand The Business

48. @adammelson
This opens
minds.
@abby_the_ia
http://www.slideshare.net/AbbyCovert/less
ons-from-an-ontology-nerd

49. @adammelson
Taste what you’re cooking

50. @adammelson
Clients may
be skeptical.

51. @adammelson
My Customer
Experience?

52. @adammelson
Now We’re
Talking About
People.

53. @adammelson
“No one is exempt from the
rule that learning occurs
through recognition of error.”
Alexander Lowen - Bioenergetics

54. @adammelson
What
We Heard

55. @adammelson
What
We Really
Heard

56. @adammelson
This is the
case.

57. @adammelson
This is the
real case.

58. @adammelson

59. @adammelson
Earn more organic $$$
Save PPC $$$
Save Affiliate $$$

60. @adammelson
Customer
Wants a
Coupon

61. @adammelson
But…I…
Coupon
Code?

62. @adammelson
Customer
Still Wants a
Coupon

63. @adammelson
What
We Heard

64. @adammelson
Customer
Still Wants a
Coupon

65. @adammelson
This is the
case

66. @adammelson
Research
leading up to
the real
case….

67. @adammelson
Research
leading up to
the real
case….

68. @adammelson
Research
leading up to
the real
case….

69. @adammelson
Research
leading up to
the real
case….

70. @adammelson
Research
leading up to
the real
case...

71. @adammelson
Wait, what?

72. @adammelson
Research
leading up to
the real
case...

73. @adammelson
This is the
real case

74. @adammelson
10,000
29%
$800,000+

75. @adammelson
Go to your PPC team today.
Get your branded keywords.

76. @adammelson
This is the
real case

77. @adammelson
“No one is exempt from the
rule that learning occurs
through recognition of error.”
Alexander Lowen - Bioenergetics

78. @adammelson
This is the
real case

79. @adammelson
Listen outside the internet

80. @adammelson
This is the
case.

81. @adammelson
Your competitors are easier.

82. @adammelson



STEP 2
STEP 3
STEP 4
STEP 6
STEP 5





STEP 2
STEP 3
!
!
!
!
!
!
Competitor You

83. @adammelson
Taste what you’re cooking

84. @adammelson
This is the
real case.

85. @adammelson
Earn more organic $$$
Save PPC $$$
Save Affiliate $$$

86. @adammelson
This is the
real case.

87. @adammelson
Adam Melson
SEER Interactive
@adammelson
adamm@seerinteractive.com