Mobile SEO Research Bango Partner Event

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Dave Carruthers

Presentation given to Bango key partners about Mobile SEO and simple tactics that gave great results.

Mobile SEO
The importance of Rankings

Bango Key Customer Event
April 2009

Introducing Dave Carruthers
• MD of One Result leading UK SEO agency
• Involved in variety of industries including
Travel, Property, Dating, Adult and Gambling
• 6 years experience in generating high levels
of traffic through search engine optimisation

Tom Thurston
• Started in mobile in 2003 with Volantis.
• Loves building mobile internet sites and has
built hundreds of sites in the last few years.
• Currently devoting time to R&D for Mobile
SEO.

So Mobile SEO
1. Why Mobile SEO is essential

2.Simple things you can do with your site

3. How these simple things made a big difference

4.Future Research

Why Mobile SEO
• First realised that google was returning
rubbish results on mothers day 2009
• Lelli Kellys
– Girls Shoes
– Important to wife
– Look like this
– Used trusty XDA
– Googled “Lellie Kelly Shoes Christchurch”

GUY BLOGGING ABOUT
FEEDING
HIS BONZAI TORTOISE

SOME OTHER GUY
COMMENTS ABOUT
LELLI KELLY SHOES

Most Specific Google Search Ever
• “One Tommy Huddlestone Spurs Ringtone”
• Pam and Tommy strike again!

Why is this happening?
• Many Mobile Sites often do not have even
basic SEO techniques applied
• Blogs typically are valid XHTML
• Blogs allow comments and links to be added
by anybody
• Because of no better alternatives Google will
continue to rank these pages

The SEO Basics

• All successful SEO strategies are linked to good
initial keyword research
• SEO broken in to 2 areas On and Off page
factors.
• On Page Factors Title Tags, Meta Information,
Page Content, Page Markup ...
• Off Page Factors age of domain, number of links,
quality of links...

Real Life Example: Spurs Mobile
• No rankings in the top 250 for “spurs ringtones” or
“spurs animations” on 3rd April 2009

• We implemented just a handful of On Page
optimisation techniques over a 1 week period

• Built a couple of links on our blogs with little trust once
the on page optimisation had been deployed

• Submitted a revised site map to Google

The Future
• After the success of our initial research we are
currently developing the Scorch Controller
framework to include
– On Page Optimisation
– Search Engine Friendly URLS
– Google Mobile Sitemap Generation

Conclusion
• Mobile SEO is essential to achieve rankings
• There is a big opportunity to act now
• Customers don’t want to find Pam & Tommy
or the Tortoise, they want your product
• DO THE BASICS
• For more information monitor the One Result
Blog and TheMobileDeveloper.com

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An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers. The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 . The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .

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Main news related to the CCS TSI 2023 (2023/1695)

Mobile SEO Research Bango Partner Event

1. Mobile SEO The importance of Rankings Bango Key Customer Event April 2009

2. Good Afternoon

3. Introducing Dave Carruthers • MD of One Result leading UK SEO agency • Involved in variety of industries including Travel, Property, Dating, Adult and Gambling • 6 years experience in generating high levels of traffic through search engine optimisation

4. Tom Thurston • Started in mobile in 2003 with Volantis. • Loves building mobile internet sites and has built hundreds of sites in the last few years. • Currently devoting time to R&D for Mobile SEO.

5. So Mobile SEO 1. Why Mobile SEO is essential 2.Simple things you can do with your site 3. How these simple things made a big difference 4.Future Research

6. Why Mobile SEO • First realised that google was returning rubbish results on mothers day 2009 • Lelli Kellys – Girls Shoes – Important to wife – Look like this – Used trusty XDA – Googled “Lellie Kelly Shoes Christchurch”

7. The Lelli Kelly Results

8. GUY BLOGGING ABOUT FEEDING HIS BONZAI TORTOISE SOME OTHER GUY COMMENTS ABOUT LELLI KELLY SHOES

9. Most Specific Google Search Ever • “One Tommy Huddlestone Spurs Ringtone” • Pam and Tommy strike again!

10. Another Specific Search…

11. Why is this happening? • Many Mobile Sites often do not have even basic SEO techniques applied • Blogs typically are valid XHTML • Blogs allow comments and links to be added by anybody • Because of no better alternatives Google will continue to rank these pages

12. What can you do?

13. The SEO Basics • All successful SEO strategies are linked to good initial keyword research • SEO broken in to 2 areas On and Off page factors. • On Page Factors Title Tags, Meta Information, Page Content, Page Markup ... • Off Page Factors age of domain, number of links, quality of links...

14. Real Life Example: Spurs Mobile • No rankings in the top 250 for “spurs ringtones” or “spurs animations” on 3rd April 2009 • We implemented just a handful of On Page optimisation techniques over a 1 week period • Built a couple of links on our blogs with little trust once the on page optimisation had been deployed • Submitted a revised site map to Google

15. Spurs Mobile: On Page Optimisation

16.

17. Spurs Mobile: Link Building

18. Spurs Mobile: Google Sitemap

19. The Result – Spurs Ringtone(s)

20. The Result – Spurs Animation(s)

21. One Tommy Huddlestone Spurs Ringtone

22. The Future • After the success of our initial research we are currently developing the Scorch Controller framework to include – On Page Optimisation – Search Engine Friendly URLS – Google Mobile Sitemap Generation

23. Old Url : mobislim.com?p=zx2

24. Old Url: mobislim.com?p=z2_a2

25. Conclusion • Mobile SEO is essential to achieve rankings • There is a big opportunity to act now • Customers don’t want to find Pam & Tommy or the Tortoise, they want your product • DO THE BASICS • For more information monitor the One Result Blog and TheMobileDeveloper.com

26. Thank you for your time!

Mobile SEO Research Bango Partner Event

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