Driving SEO strategy by listening to customersAdamMelson
Moving away from checkbox SEO, this presentation goes over how you can save money from departments outside of traditional SEO. From call centers to affiliate programs to PPC spend, learn how to listen to customers to save money in this area.
Facebook Video: How Companies are Succeeding with Videos on FacebookMari Smith
Mari Smith's Content Marketing World 2016 presentation, sponsored by Animoto.com - the leading video creation tool for savvy marketers! Discover the latest stats, trends and proven strategies and tactics for making your social video content marketing work for you in 2017!
Agenda includes:
- Television vs. Digital Video
- Social Video Stats & Facts
- The Facebook Organic/Paid Wave
- Video Ad Call To Arms
- Video Ad Best Practices
- Case Study
Trends Transforming Consumer Communication and BehaviorKyle Lacy
Presentation deck from the CMR Evolve event in Orlando, Florida for Disney. This is another version of the trends deck I have been presenting over the past year.
Re-Invent Your Job Search For The 21st Century. The Old Ways Of Finding A Job Are Dead. You Must Change If You Wish To Succeed In Today's Job Market.
This Guide Will Show You How.
Driving SEO strategy by listening to customersAdamMelson
Moving away from checkbox SEO, this presentation goes over how you can save money from departments outside of traditional SEO. From call centers to affiliate programs to PPC spend, learn how to listen to customers to save money in this area.
Facebook Video: How Companies are Succeeding with Videos on FacebookMari Smith
Mari Smith's Content Marketing World 2016 presentation, sponsored by Animoto.com - the leading video creation tool for savvy marketers! Discover the latest stats, trends and proven strategies and tactics for making your social video content marketing work for you in 2017!
Agenda includes:
- Television vs. Digital Video
- Social Video Stats & Facts
- The Facebook Organic/Paid Wave
- Video Ad Call To Arms
- Video Ad Best Practices
- Case Study
Trends Transforming Consumer Communication and BehaviorKyle Lacy
Presentation deck from the CMR Evolve event in Orlando, Florida for Disney. This is another version of the trends deck I have been presenting over the past year.
Re-Invent Your Job Search For The 21st Century. The Old Ways Of Finding A Job Are Dead. You Must Change If You Wish To Succeed In Today's Job Market.
This Guide Will Show You How.
Why finding a balance between inspiration and perspiration is key to success ...Alchemy Worx
Why finding a balance between inspiration and perspiration is key to success in email
Thomas Edison is credited with saying: “Genius is one per cent inspiration, ninety-nine per cent perspiration”.
In email marketing, send volume is the workhorse of your campaign, it carries the burden and delivers the critical volume of sales needed for success. However, the workhorse depends upon being driven in the right direction. Segmentation, targeting and recency are the tools needed alongside the workhorse to strike the balance of inspiration and perspiration for email marketing genius.
How to use your sixth grade science education to succeed in businessemfluence
In this session, Claire Bishop, VP Marketing at Children International, will share how their organization is acting more like a start-up than an established, decades-old nonprofit. She will explain how they are using lean “experiments” to identify, test and scale new products and channels that drive growth in an increasingly competitive space. Don’t miss this session, where you’ll be sure to tap into your sixth grade science education to discover the ways your own company can use similar methods to fail fast, learn efficiently, and drive sustainable success.
"The search for App-iness : Progressive Web Apps" Jamie Maria SchourenJulia Cherniak
Progressive Web Apps combine the best of the web and the best of apps. They load quickly, even on flaky networks, have an icon on the home screen, can re-engage with users by sending push notifications, and load as top-level, full screen experiences. In this talk Jamie Maria Schouren explains the what, why, and how of Progressive Web Apps, her own quest in search for "app-iness" and with code examples and real life use cases, shows why PWA’s are the future of the web.
Brand: The Only Future Ranking Factor - Malcolm Slade speaking at Brighton SEOEpiphany
Malcolm’s presentation, Brand: The Only Future Ranking Factor, revisits research he carried out back in 2012 to see if he was right about the importance of brand signals in SEO and the influence brand power has in affecting rankings.
Additionally, Malcolm also discussed what the state of play for SEO looks like in 2017, and the potential opportunities that will drive search success in the near future.
Shop it like it's hot - Ecommerce content that's worth a damn - BrightonSEO A...Charlie Williams
Here's my talk for BrightonSEO 2017 on creating better ecommerce (product & category) content for SEO.
"You’ve got hundreds, or thousands of products. Without an army of copywriters to craft beautiful, bespoke product descriptions. So how do you create that quality user experience search engines are looking to reward? We’ll look at how to optimise for many parts of the buying cycle. How to create supporting strategies for your core product and marketing content. Plus, how to serve bespoke content even when dealing with thousands of products"
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Kissmetrics on SlideShare
You’ve been at this content thing for a while and you’re busier than ever. But your traffic is stuck at the same levels. You’re working more for the same results you got last year.
It’s time to adapt. To go beyond the basics. To take a more advanced approach to your content. We’re going to teach you to get more traffic in less time.
Turn your day-to-day email communication into high ranking articles
Delegate using tools, outsourcing and virtual assistants
Get your older content to rank like champions
Find the pages on your site that are already ready to rank
This presentation is really for marketers with 5+ years of content marketing experience. But beginners will get value too. If you know where you’re going, you’ll get there faster.
Plus, we'll be giving away 5 copies of Content Chemistry to webinar participants. This is the illustrated handbook for content marketing. Here's why content marketers call it the "must-have guide to content creation"
"Andy’s approach to content creation is extremely practical; he teaches how to create brand-building and customer-converting content as efficiently and as cost-effectively as possible. I highly recommend Content Chemistry to anyone who needs new ideas for growing revenue and brand awareness through digital channels."
CRM & Marketing Automation: a Seven-Part Love Storyemfluence
Effective marketing isn’t a megaphone. It’s a conversation—a conversation that should be fueled by the information you’re already collecting about your audience. This session is designed to show marketers how to build, track, and automate digital campaigns by creating a seamless experience between your CRM and marketing automation platform.
Marketing 101: Keys to Success in the Digital AgeAntoine Dupont
With digital marketing, the web can be a black hole - one in which you can waste a lot of money without results. Come and learn how to do it right without spending a fortune.
Learn how to increase your conversion rate with AdWords! If you use PPC or Facebook advertising for your business, then you need to learn how to track results... and get more leads. This presentation shows you how.
Most people that visit your website come and go without making a purchase or becoming a lead of any kind. Cranking up lead generation calls for offering powerful lead magnets that compel prospects to take action.
In this webinar, you’ll learn how to develop lead magnets to catapult conversion and generate subscribers faster and more effectively.
You’ll learn:
How to create lead magnets with pulling power
5 principles for creating a great lead magnet
All about the different types of lead magnets that convert visitors to leads
17 ways to promote your lead magnet
If you care about conversion, you need to carve 60 minutes out of your week to attend this information-packed session with digital marketing expert Barry Feldman.
Why finding a balance between inspiration and perspiration is key to success ...Alchemy Worx
Why finding a balance between inspiration and perspiration is key to success in email
Thomas Edison is credited with saying: “Genius is one per cent inspiration, ninety-nine per cent perspiration”.
In email marketing, send volume is the workhorse of your campaign, it carries the burden and delivers the critical volume of sales needed for success. However, the workhorse depends upon being driven in the right direction. Segmentation, targeting and recency are the tools needed alongside the workhorse to strike the balance of inspiration and perspiration for email marketing genius.
How to use your sixth grade science education to succeed in businessemfluence
In this session, Claire Bishop, VP Marketing at Children International, will share how their organization is acting more like a start-up than an established, decades-old nonprofit. She will explain how they are using lean “experiments” to identify, test and scale new products and channels that drive growth in an increasingly competitive space. Don’t miss this session, where you’ll be sure to tap into your sixth grade science education to discover the ways your own company can use similar methods to fail fast, learn efficiently, and drive sustainable success.
"The search for App-iness : Progressive Web Apps" Jamie Maria SchourenJulia Cherniak
Progressive Web Apps combine the best of the web and the best of apps. They load quickly, even on flaky networks, have an icon on the home screen, can re-engage with users by sending push notifications, and load as top-level, full screen experiences. In this talk Jamie Maria Schouren explains the what, why, and how of Progressive Web Apps, her own quest in search for "app-iness" and with code examples and real life use cases, shows why PWA’s are the future of the web.
Brand: The Only Future Ranking Factor - Malcolm Slade speaking at Brighton SEOEpiphany
Malcolm’s presentation, Brand: The Only Future Ranking Factor, revisits research he carried out back in 2012 to see if he was right about the importance of brand signals in SEO and the influence brand power has in affecting rankings.
Additionally, Malcolm also discussed what the state of play for SEO looks like in 2017, and the potential opportunities that will drive search success in the near future.
Shop it like it's hot - Ecommerce content that's worth a damn - BrightonSEO A...Charlie Williams
Here's my talk for BrightonSEO 2017 on creating better ecommerce (product & category) content for SEO.
"You’ve got hundreds, or thousands of products. Without an army of copywriters to craft beautiful, bespoke product descriptions. So how do you create that quality user experience search engines are looking to reward? We’ll look at how to optimise for many parts of the buying cycle. How to create supporting strategies for your core product and marketing content. Plus, how to serve bespoke content even when dealing with thousands of products"
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Kissmetrics on SlideShare
You’ve been at this content thing for a while and you’re busier than ever. But your traffic is stuck at the same levels. You’re working more for the same results you got last year.
It’s time to adapt. To go beyond the basics. To take a more advanced approach to your content. We’re going to teach you to get more traffic in less time.
Turn your day-to-day email communication into high ranking articles
Delegate using tools, outsourcing and virtual assistants
Get your older content to rank like champions
Find the pages on your site that are already ready to rank
This presentation is really for marketers with 5+ years of content marketing experience. But beginners will get value too. If you know where you’re going, you’ll get there faster.
Plus, we'll be giving away 5 copies of Content Chemistry to webinar participants. This is the illustrated handbook for content marketing. Here's why content marketers call it the "must-have guide to content creation"
"Andy’s approach to content creation is extremely practical; he teaches how to create brand-building and customer-converting content as efficiently and as cost-effectively as possible. I highly recommend Content Chemistry to anyone who needs new ideas for growing revenue and brand awareness through digital channels."
CRM & Marketing Automation: a Seven-Part Love Storyemfluence
Effective marketing isn’t a megaphone. It’s a conversation—a conversation that should be fueled by the information you’re already collecting about your audience. This session is designed to show marketers how to build, track, and automate digital campaigns by creating a seamless experience between your CRM and marketing automation platform.
Marketing 101: Keys to Success in the Digital AgeAntoine Dupont
With digital marketing, the web can be a black hole - one in which you can waste a lot of money without results. Come and learn how to do it right without spending a fortune.
Learn how to increase your conversion rate with AdWords! If you use PPC or Facebook advertising for your business, then you need to learn how to track results... and get more leads. This presentation shows you how.
Most people that visit your website come and go without making a purchase or becoming a lead of any kind. Cranking up lead generation calls for offering powerful lead magnets that compel prospects to take action.
In this webinar, you’ll learn how to develop lead magnets to catapult conversion and generate subscribers faster and more effectively.
You’ll learn:
How to create lead magnets with pulling power
5 principles for creating a great lead magnet
All about the different types of lead magnets that convert visitors to leads
17 ways to promote your lead magnet
If you care about conversion, you need to carve 60 minutes out of your week to attend this information-packed session with digital marketing expert Barry Feldman.
10 Minutes Bluemix Pitch from Dev to Dev
Video: https://www.youtube.com/watch?v=U7zS1_6TZD8
Niklas Heidloff, IBM, Bluemix Developer Advocate
http://twitter.com/nheidloff,
http://heidloff.net
https://bluemix.net
IBM Bluemix for Administrators with Focus on XPagesNiklas Heidloff
IBM Bluemix for Administrators with Focus on XPages
http://admincamp.de/AC15/Agenda
http://www.admincamp.de/AC15/Track0Session2
Niklas Heidloff, IBM
Bluemix Developer Advocate
@nheidloff
heidloff.net
turn your connections out of the box instance into your own look and feel - and more
Demo files here :
http://www.dilf.me.uk/demos/CustomizeConnectionsDemo.zip
How IBM Drives ROI Through Employee AdvocacyDynamic Signal
Susan Emerick, CEO of Brands Rising and co-author of “The Most Powerful Brand on Earth”, will be joined by two IBM thought leaders, Amber Armstrong, Program Director, Social Business and Colleen Burns, Influencer Engagement Manager, to discuss how IBM’s employee advocacy program is driving productivity, earned content engagement and web traffic to IBM.com resulting in measurable ROI.
"The Most Powerful Brand on Earth," presented by Susan EmerickSocialMedia.org
In her Brands-Only Summit author discussion, Brands Rising's Susan Emerick, talks about her book, "The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media."
She shares the secrets to building a successful employee advocacy program with a roadmap to harness the power of empowering employees and partners to build trust and advocacy in social media.
Larry Kim, Wordstream - The Ultimate Guide to Hacking Twitter and Facebook AdsMarketing United
Join Larry Kim as he guides you through tips and processes for getting 10-100x more value from paid advertising campaigns on Facebook and Twitter. You’ll learn new strategies to drive exponentially more traffic to your content and convert 3-5x more of those clicks into leads and sales – all for less than $7 per campaign! Plus, you'll gain critical insights into how the algorithms of Paid Social Media advertising really work, including Relevancy Score and Quality Adjusted Bids. This is a must-attend session for content, social media and PPC marketers alike.
Presentation on the Strategic Role of Content, Social & SEO in Integrated Marketing hosted by Crescendo Content Marketing Software and delivered by Lee Odden, CEO of TopRank Marketing.
A Roadmap to Inbound Marketing in the EnterpriseHubSpot
This year, 48% of marketers plan to increase their inbound marketing spending – the third year in a row that inbound budgets are increasing at a near 50% pace. This shift is happening for good reason. Inbound marketing consistently delivers 54% more leads into the funnel at a lower cost compared to traditional tactics.
Contrary to belief, inbound is not just for small business. Larger organizations such as Salesforce, NEC, Thermo Fisher, and Tufts have implemented inbound marketing to improve demand generation, ROI, and lead quality. And during in this webinar, we're going show you how they did it.
B2B Social Media Marketing: A successful LinkedIn InMail strategyMarketingSherpa
Join Meagen Eisenberg, Vice President of Demand Generation, DocuSign, and Daniel Burstein, Director of Editorial Content, MECLABS, as they walk through how DocuSign took what might have been a pretty standard email effort, and instead of using its email database, it utilized LinkedIn to send a series of sponsored InMails from its webinar speakers.
Internet marketing for small businesses in the trade industry, specially commercial roofers. Presentation given at national sales conference for Duro Last in Orlando, Fl. Jan 2011.
Engaged employees are more productive, have longer tenure and are enthusiastic to be brand advocates for their companies. It should come as no surprise that companies with highly engaged employees outperform those with low employee engagement by up to 200%. That’s why EA is powering employees to become brand advocates to increase employee engagement, amplify the brand’s message, and increase awareness.
Jenn Meiners Roumian, Global Talent Acquisition Brand Manager at EA, will share the proven best practices EA uses to empower employees to be brand advocates and amplify the brand’s message.
Register for this webinar to learn:
· How EA is transforming employees into brand advocates to establish a sense of community, pride and engagement
· Proven best practices to launch and run a successful Advocate Marketing program
· How engaged employees can increase awareness, social engagement and talent acquisition
Are you struggling to find new testing techniques that produce ACTUAL results? You're not alone! In this webinar we will show you some unique PPC strategies by Larry Kim, Uber & Facebook that utilize growth testing processes to increase campaign conversions.
Join us Thursday, November 12th as the Founders of GrowthHackers & Wordstream walk through new testable ideas that when applied can 3X results for your PPC results.
Showcasing Testing Strategies Like:
-How To Use Call-only PPC Campaigns
-Implementing Adword's New Customer Match
-Harnessing Emotional Triggers
-Growth Testing Strategies Used by Facebook & Uber
Millennials & Influencer Marketing: How To Organize & Optimize For B2BG3 Communications
Not only are Millennial-aged professionals more trusting of social influencers when making purchase decisions, they’re also more likely to participate as influential content creators. B2B brands that can master working with internal and external Millennial talent to co-create content and engage on social channels will reap rewards now and into the future.
This presentation by Lee Odden of TopRank Marketing and Alexandra Rynne of LinkedIn Marketing Solutions will help B2B marketers understand the influencer marketing opportunity with Millennials in multiple ways, including:
-Understanding influencer engagement models from seasoned “brandividuals” to rising star Millennials;
-Busting myths about working with Millennials and how B2B brands can create win/win relationships; and
-Learning from examples of B2B influencer content in action.
Webinar - 3 Lessons Your Business Can Learn From BIG CampaignsIvanti
This webinar details some large, enterprise-level campaigns and exactly what you and I can learn from them. This is a great webinar for marketers featuring Britt Raybould, Editor of ReveNews.
How Employees at BMW NA Drive Awareness & EngagementDynamic Signal
BMW, now celebrating its 100th year, leads the way in everything it does, whether it’s industrial design, customer service or marketing.
Andrew Cutler, Executive and Internal Communications Manager at BMW North America, wanted to ensure that BMW communications also lead the way in the new socially-enabled world. Mr. Cutler also wanted to help drive awareness and increase authentic engagement on social media. He knew that better informing and empowering his employees as brand advocates could solve both problems.
Dynamic Signal's VP of Marketing, Dave Hawley, talks with Andrew Cutler about:
- How BMW NA transforms internal communications into an engagement and awareness tool
- How to draft in behind employees already on social media
- How to keep remote and hourly workers informed and engaged
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
1. #AdvocateArmy
How IBM Drives ROI
Through Employee Advocacy
Colleen Burns
Influencer Engagement
Manager at IBM
Amber Armstrong
Program Director, Social Business
Market Making and Evangelism at IBM
Susan Emerick
CEO & Founder, Brands Rising
Presented by:
2. #AdvocateArmy
The Most Powerful Brand On Earth:
How to Transform Teams, Empower Employees,
Integrate Partners, and Mobilize Customers to
Beat the Competition in Digital and Social Media
@colleeni @ambarmstrong @sfemerick
3. #AdvocateArmy
What is Employee Advocacy?
Brands empowering employees to
support the goals of the brand, using
content and employee-owned social
@colleeni @ambarmstrong @sfemerick
11. #AdvocateArmy
IBMers are the greatest source of influence to build
belief not just in our products, but in the entirety of
IBM and our role as an agenda-setter.
Through Relationships, At Scale
@colleeni @ambarmstrong @sfemerick
12. #AdvocateArmy
Program designed to create a pipeline of thought leadership blogs
Residents advance their personal social eminence
Nearly 2,000 blogs written across 11 business topics
1.1 million visits
Published
800 blogs
@colleeni @ambarmstrong @sfemerick
2011
Cloud Residency
Average visit
3.5 minutes
13. #AdvocateArmy
19 Bloggers
Blogger Tactic ranked #5
out of 4,300 campaigns
@colleeni @ambarmstrong @sfemerick
14%
Traditional marketing tactics
33%
Digitally engaged experts
2x
Conversion rate
Identified high-value experts to
support social strategies aligned to
go-to-market priorities
Enabled SMEs to tag links and track
inbound referrals from their personal
blogs
Blogger
Tactics
14. #AdvocateArmy
Go-to destination for
cycling enthusiasts
Expertise as a
competitive advantage
@colleeni @ambarmstrong @sfemerick
15. #AdvocateArmy
@colleeni @ambarmstrong @sfemerick
300%
Increase in traffic in first
four months
Up to 20%
higher conversion from
the Learning Center
compared to other
referrers
16. #AdvocateArmy
Customer experience
@colleeni @ambarmstrong @sfemerick
comes first
Build an online community
with a seamless experience
18. #AdvocateArmy
May 2014: Launched a unique
employee advocacy program
powered by Dynamic Signal
with 200 initial subject matter
experts (SMEs).
@colleeni @ambarmstrong @sfemerick
Powered by
19. #AdvocateArmy
Cut the Email Clutter
and Get to What
Really Matters 146K Employee Shares to Date
Amber Armstrong
@ambarmstrong
Amber Armstrong
That prince never shows up with
money, but wastes a lot of time
#email #NewWayToWork
1,357 Shares Per Day
(90 Day Average)
2,976 Shares on October 22nd
@colleeni @ambarmstrong @sfemerick
20. #AdvocateArmy
188M Impressions to Date
1.44M Impressions Per Day
(90 Day Average)
3.85M Impressions on October 23rd
@colleeni @ambarmstrong @sfemerick
21. #AdvocateArmy
@colleeni @ambarmstrong @sfemerick
200
IBM Employees 146K
Shares
188M
Impressions
603K
Clicks
Estimated Cost of 600K Clicks via Paid Advertising: $300K - $1.2M
22. #AdvocateArmy
Employees Multiply Through Internal Influence: IBM Verse
@colleeni @ambarmstrong @sfemerick
1
Communicate
via Social 2
Drive Peer-to-Peer
Participation 3
Give a Carrot,
Make It Visual
323 IBM employees shared IBM Verse
content on #NewWayToWork hashtag
www.ibm.com/verse 3K
Shares
23M
Impressions
RESULTS
65K
Clicks
23. #AdvocateArmy
Engaged Employees add Credibility Externally
Once employees are engaged, they can use their external influence to drive credible awareness.
1
Provide Education
and Great Content 2
Thanks for providing your email confession! We're moving into phase 2 of the
#NewWayToWork campaign : External! We need your social power to
amplify the message on our new email solution. Here's how:
.Internal: When and IBMer asks you about your Connections photo, please
point them to Maria Winan's blog. You can also register for the livestream
and the webinar.
.External: We are creating black bar photos for you. Find your photo! On
Monday Nov 10th, please update your Twitter and Facebook pictures to the
black bar photo. Please also post the below photo and help us drive
registrations for our livestream where you can hear how IBM is inventing a
#NewWayToWork. Don't see your photo? Email Nicole Gerentine/Austin/IBM
and yours will move to the top of the list.
.
Sample tweet: Be the first to hear how #IBM is creating a #NewWayToWork:
Remote event viewing at 11 ET Nov 18th http://ibm.co/1zF5W50
Facebook image:
IBM_LOB_MailNext_WhyCensored_Facebook01_11.7.14.jpg
Twitter image: IBM_LOB_MailNext_WhyCensored_Twitter02_11.7.14.jpg
@colleeni @ambarmstrong @sfemerick
For the social superstars: We have images in many different colors - and
even cover photos!
Give Employees the
Right Tools 3 Recognize Success
Added 100 new IBM employees as advocates
Many that were previously uncomfortable with social,
now in the top 10 on the internal IBM Leaderboard
RESULTS
24. #AdvocateArmy
Technology for Marketers
Easily source, curate and distribute sharable
content to employees and employee groups.
Then track, measure and reward top advocates.
Tools for Employees
Mobile and web apps that help employees
easily find & share approved content, relevant
to their personal and professional interests.
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