VLSA International Services is the best seo company in chennai, seo services in chennai, seo in chennai, seo chennai, web development company chennai, php development in chennai
seo | web design | web development in chennai- Vlsa international servicesVelmurugan J
VLSA International Services is the best seo company in chennai, seo services in chennai, seo in chennai, seo chennai, web development company chennai, php development in chennai
This document provides an overview of search engine optimization (SEO) best practices including:
1. Conducting keyword research and optimizing content and pages around targeted keywords.
2. Getting backlinks from other high-quality, relevant websites to increase authority and ranking.
3. Using SEO techniques like keyword tags, descriptive meta descriptions, and search engine-friendly URLs.
What is SEO ? (Search Engine Optimization) - Types of SEO and techniquesMohideen Kareem
What is SEO ? what types of seo ? how to rank your website in Google , Yahoo , Bing ? how to optimize a website , seo tips and tricks , seo techniques , how to do onpage and offpage optimization.
The term Search Engine Optimization describes a diverse set of activities that you can perform to increase the amount of targeted traffic that comes to your website from search engines (you may also have heard these activities called Search Engine Marketing or Search Marketing).
The document provides tips on using search engine optimization (SEO), social media, and link building to promote a website. It recommends focusing website content on specific topics, using keywords appropriately, and standing out by offering unique and valuable information. The document also discusses measuring marketing efforts through tools like Google Analytics and social media analytics to determine what strategies are most effective.
Schema can sound scary, but it doesn’t have to be. In this presentation, we’ll run through the basics of schema and chat about how you can apply it in key areas like products and local SEO.
Grab more free training at https://www.rebeccagill.com and https://www.ithemes.com.
The document provides an introduction to search engine optimization (SEO) in 3 sections. It begins with an overview of SEO and how search engines work. Next, it discusses HTML/CSS basics and some SEO techniques like keywords, meta tags, and links. It concludes with how to measure SEO results and resources for further learning.
seo | web design | web development in chennai- Vlsa international servicesVelmurugan J
VLSA International Services is the best seo company in chennai, seo services in chennai, seo in chennai, seo chennai, web development company chennai, php development in chennai
This document provides an overview of search engine optimization (SEO) best practices including:
1. Conducting keyword research and optimizing content and pages around targeted keywords.
2. Getting backlinks from other high-quality, relevant websites to increase authority and ranking.
3. Using SEO techniques like keyword tags, descriptive meta descriptions, and search engine-friendly URLs.
What is SEO ? (Search Engine Optimization) - Types of SEO and techniquesMohideen Kareem
What is SEO ? what types of seo ? how to rank your website in Google , Yahoo , Bing ? how to optimize a website , seo tips and tricks , seo techniques , how to do onpage and offpage optimization.
The term Search Engine Optimization describes a diverse set of activities that you can perform to increase the amount of targeted traffic that comes to your website from search engines (you may also have heard these activities called Search Engine Marketing or Search Marketing).
The document provides tips on using search engine optimization (SEO), social media, and link building to promote a website. It recommends focusing website content on specific topics, using keywords appropriately, and standing out by offering unique and valuable information. The document also discusses measuring marketing efforts through tools like Google Analytics and social media analytics to determine what strategies are most effective.
Schema can sound scary, but it doesn’t have to be. In this presentation, we’ll run through the basics of schema and chat about how you can apply it in key areas like products and local SEO.
Grab more free training at https://www.rebeccagill.com and https://www.ithemes.com.
The document provides an introduction to search engine optimization (SEO) in 3 sections. It begins with an overview of SEO and how search engines work. Next, it discusses HTML/CSS basics and some SEO techniques like keywords, meta tags, and links. It concludes with how to measure SEO results and resources for further learning.
Optimizing Your Website for Search EnginesTony Sattler
SEO is hard. It’s a sub-section of the digital industry that has never found common ground. It's nearly impossible to tell who's good at it and who's not.
Fortunately, you can lay a foundation for good organic search traffic by implementing best practices on your own website.
Hot To Optimize Your Website For Searcheightcastles
The document provides 11 keys to optimizing a website for search engines through on-page and off-page SEO techniques. It discusses optimizing page titles, meta descriptions, CSS, images, domain registration age, Moz rank, Google crawl date, URL structure, avoiding keyword stuffing, improving off-page SEO through inbound links, and assessing the next steps to ranking higher in search engines. The overall aim is to provide relevant, unique content and structure pages in a way that both users and search engines can understand.
Why Everyone Should be an Expert of 301 RedirectsRebecca Gill
A 301 redirect is a status code that tells search engines that a page or post has permanently moved to a new location. This process asks the search engine to transfer existing SEO value and redirect traffic.
It is a valuable part of modern SEO and every marketer or website owner should be aware of what it is, why it helps SEO, and how it should be used.
In this presentation, we cover all of those topics and look at some fun examples of 301 redirects in the wild.
Additional learning opportunities are available at:
https://www.web-savvy-marketing.com/mastermind/
https://www.diySEOcourses.com
https://www.SEObits.fm
https://facebook.com/groups/seolaunchpad/
SEO involves optimizing a website to increase its visibility in organic search results. This is done through on-page techniques like choosing descriptive titles and URLs, as well as off-page techniques like getting other sites to link to the website. Search engines use web crawlers called spiders to discover and index websites by following links and analyzing page content. Key on-page optimization techniques include using targeted keywords, adding metadata tags, structuring content and links well, and regularly updating the site. SEO results should be measured over time to track progress.
SEARCH ENGINE is a tool that enables users to locate information on the World Wide Web. Search engines use keywords entered by users to find Web sites which contain the information sought. Off-page SEO refers to techniques like link building, social bookmarking, article submission, press releases and more to improve a website's ranking in search engines. Successful off-page SEO brings more traffic to a website through relevant backlinks and connections to other online platforms.
This document provides an overview of search engine optimization (SEO) best practices. It discusses key on-page optimization techniques like optimizing title tags, meta descriptions, and internal linking. It also covers off-page optimization strategies like building high-quality backlinks from other reputable sites. The document explains how search engines work by crawling the web, indexing pages, and ranking them based on relevancy and popularity algorithms. It emphasizes that good SEO takes time, effort, and following ethical "white hat" techniques rather than manipulative "black hat" approaches.
This is a presentation on " On page optimization " . On page optimization is the optimization done directly on the webpage or website. It is also called webpage optimization .
On-page optimization is the pillar of Search Engine Optimization. As the Search Engines are getting smarter and more intelligent, the process of achieving a good search ranking is getting more complex. There are many factors that contribute to showing up well in search engine rankings, one of the most important of them is the on-page optimization.
Here I’ll tell you the latest On-page optimization rules in 2016 that you should follow in your website.
The document provides an on-page and off-page SEO checklist for evaluating a website's search engine optimization. The on-page checklist includes checking for indexed pages, homepage content, landing page content, keyword targeting, content formatting, blog post headlines, amount of content versus ads, duplicate content, accessibility, alt text, XML sitemaps, canonicalization, URL parameters, and internal linking. The off-page checklist includes social bookmarking, one-way inbound links, blog posting, article submission, and social media optimization while avoiding spammy tactics like link farms and hidden links.
This document provides a summary of key practices for optimizing a website to improve search engine rankings. It discusses optimizing page titles, description meta tags, URL structure, site navigation, and use of an XML sitemap file. Following best practices like unique, descriptive titles and descriptions; clear, keyword-rich URLs; well-organized navigation; and a submitted sitemap file can help search engines understand content better and improve visibility.
The document discusses how to optimize a website for search engines. It covers topics like search engine optimization (SEO), how search engines work, keyword research, link building, site navigation, and content optimization. The goal of SEO is to help a site rank higher in search engine results pages (SERPs) to drive more organic traffic from search engines like Google.
This presentation will provide an actionable plan for setting the foundation of SEO best practices. We’ll walk through the steps critical to keyword research and site mapping.
Chennai Web Development provides creative web design, development, and internet marketing services including SEO, SEM, SMO, and social media marketing. They offer both static and dynamic web design for businesses, individuals, and ecommerce sites. Chennai Web Development also provides logo design, web hosting, and 24/7 customer support with the goal of customer satisfaction.
We are known to be one of the leading manufacturers, suppliers, exporters, traders and wholesalers of a comprehensive range of Designer Handicraft Items. Our attractive product range is widely used for the purpose of decoration and enhancement.
Tom Steer is a registered professional architect in South Africa with 16 years of experience, the last 8 years specializing in rail, transport, and infrastructure architecture. He has led architectural design teams for several major rail projects in South Africa, including managing the design of stations for the Gautrain Rapid Rail Link while working with ARUP engineers from 2003-2004 and with Bentel Associates International from 2005-2009. Since 2011, he has served as a senior specialist transit architectural consultant at GAPP architects and urban designers.
El documento resume los aspectos legales de la firma electrónica en México. Detalla la evolución de la legislación mexicana relacionada con el comercio electrónico desde 1889 hasta la actualidad. Explica los conceptos y principios clave de la firma electrónica avanzada y su reconocimiento legal en documentos fiscales. También describe las instituciones involucradas en la implementación de la firma electrónica en México.
Este documento analiza el avance del Perú en cumplir con el Objetivo 8 de los Objetivos de Desarrollo del Milenio, que busca fomentar una asociación mundial para el desarrollo. Presenta la situación del Perú respecto a las metas del Objetivo 8 relacionadas al comercio, deuda externa, acceso a medicamentos y tecnologías. Explica que el sector privado ha contribuido a mejorar el acceso a la telefonía y la internet, aunque todavía hay barreras que superar como la capacidad instit
The document discusses x-ray intensifying screens and film. Intensifying screens convert x-ray energy into visible light to reduce patient dose and exposure time. They contain a phosphor layer that converts x-ray photons into many light photons. Film is light sensitive and coated with silver halide grains that form a latent image when exposed. The image is developed chemically to produce a blackened density that is measured and related to exposure on a characteristic curve. Proper storage protects the film to maintain image quality.
There are three key components of an image receptor for conventional radiography: film to record the image, intensifying screens to expose the film by converting x-rays to light, and a cassette to protect the screens and film. Intensifying screens, usually made of phosphors like calcium tungstate or rare earth elements, absorb around 30% of x-rays and emit visible light, allowing lower radiation doses while slightly blurring the image. Most cassettes have a pair of screens sandwiching double emulsion film to contribute evenly to the latent image, which is less than 1% from direct x-ray exposure.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
Optimizing Your Website for Search EnginesTony Sattler
SEO is hard. It’s a sub-section of the digital industry that has never found common ground. It's nearly impossible to tell who's good at it and who's not.
Fortunately, you can lay a foundation for good organic search traffic by implementing best practices on your own website.
Hot To Optimize Your Website For Searcheightcastles
The document provides 11 keys to optimizing a website for search engines through on-page and off-page SEO techniques. It discusses optimizing page titles, meta descriptions, CSS, images, domain registration age, Moz rank, Google crawl date, URL structure, avoiding keyword stuffing, improving off-page SEO through inbound links, and assessing the next steps to ranking higher in search engines. The overall aim is to provide relevant, unique content and structure pages in a way that both users and search engines can understand.
Why Everyone Should be an Expert of 301 RedirectsRebecca Gill
A 301 redirect is a status code that tells search engines that a page or post has permanently moved to a new location. This process asks the search engine to transfer existing SEO value and redirect traffic.
It is a valuable part of modern SEO and every marketer or website owner should be aware of what it is, why it helps SEO, and how it should be used.
In this presentation, we cover all of those topics and look at some fun examples of 301 redirects in the wild.
Additional learning opportunities are available at:
https://www.web-savvy-marketing.com/mastermind/
https://www.diySEOcourses.com
https://www.SEObits.fm
https://facebook.com/groups/seolaunchpad/
SEO involves optimizing a website to increase its visibility in organic search results. This is done through on-page techniques like choosing descriptive titles and URLs, as well as off-page techniques like getting other sites to link to the website. Search engines use web crawlers called spiders to discover and index websites by following links and analyzing page content. Key on-page optimization techniques include using targeted keywords, adding metadata tags, structuring content and links well, and regularly updating the site. SEO results should be measured over time to track progress.
SEARCH ENGINE is a tool that enables users to locate information on the World Wide Web. Search engines use keywords entered by users to find Web sites which contain the information sought. Off-page SEO refers to techniques like link building, social bookmarking, article submission, press releases and more to improve a website's ranking in search engines. Successful off-page SEO brings more traffic to a website through relevant backlinks and connections to other online platforms.
This document provides an overview of search engine optimization (SEO) best practices. It discusses key on-page optimization techniques like optimizing title tags, meta descriptions, and internal linking. It also covers off-page optimization strategies like building high-quality backlinks from other reputable sites. The document explains how search engines work by crawling the web, indexing pages, and ranking them based on relevancy and popularity algorithms. It emphasizes that good SEO takes time, effort, and following ethical "white hat" techniques rather than manipulative "black hat" approaches.
This is a presentation on " On page optimization " . On page optimization is the optimization done directly on the webpage or website. It is also called webpage optimization .
On-page optimization is the pillar of Search Engine Optimization. As the Search Engines are getting smarter and more intelligent, the process of achieving a good search ranking is getting more complex. There are many factors that contribute to showing up well in search engine rankings, one of the most important of them is the on-page optimization.
Here I’ll tell you the latest On-page optimization rules in 2016 that you should follow in your website.
The document provides an on-page and off-page SEO checklist for evaluating a website's search engine optimization. The on-page checklist includes checking for indexed pages, homepage content, landing page content, keyword targeting, content formatting, blog post headlines, amount of content versus ads, duplicate content, accessibility, alt text, XML sitemaps, canonicalization, URL parameters, and internal linking. The off-page checklist includes social bookmarking, one-way inbound links, blog posting, article submission, and social media optimization while avoiding spammy tactics like link farms and hidden links.
This document provides a summary of key practices for optimizing a website to improve search engine rankings. It discusses optimizing page titles, description meta tags, URL structure, site navigation, and use of an XML sitemap file. Following best practices like unique, descriptive titles and descriptions; clear, keyword-rich URLs; well-organized navigation; and a submitted sitemap file can help search engines understand content better and improve visibility.
The document discusses how to optimize a website for search engines. It covers topics like search engine optimization (SEO), how search engines work, keyword research, link building, site navigation, and content optimization. The goal of SEO is to help a site rank higher in search engine results pages (SERPs) to drive more organic traffic from search engines like Google.
This presentation will provide an actionable plan for setting the foundation of SEO best practices. We’ll walk through the steps critical to keyword research and site mapping.
Chennai Web Development provides creative web design, development, and internet marketing services including SEO, SEM, SMO, and social media marketing. They offer both static and dynamic web design for businesses, individuals, and ecommerce sites. Chennai Web Development also provides logo design, web hosting, and 24/7 customer support with the goal of customer satisfaction.
We are known to be one of the leading manufacturers, suppliers, exporters, traders and wholesalers of a comprehensive range of Designer Handicraft Items. Our attractive product range is widely used for the purpose of decoration and enhancement.
Tom Steer is a registered professional architect in South Africa with 16 years of experience, the last 8 years specializing in rail, transport, and infrastructure architecture. He has led architectural design teams for several major rail projects in South Africa, including managing the design of stations for the Gautrain Rapid Rail Link while working with ARUP engineers from 2003-2004 and with Bentel Associates International from 2005-2009. Since 2011, he has served as a senior specialist transit architectural consultant at GAPP architects and urban designers.
El documento resume los aspectos legales de la firma electrónica en México. Detalla la evolución de la legislación mexicana relacionada con el comercio electrónico desde 1889 hasta la actualidad. Explica los conceptos y principios clave de la firma electrónica avanzada y su reconocimiento legal en documentos fiscales. También describe las instituciones involucradas en la implementación de la firma electrónica en México.
Este documento analiza el avance del Perú en cumplir con el Objetivo 8 de los Objetivos de Desarrollo del Milenio, que busca fomentar una asociación mundial para el desarrollo. Presenta la situación del Perú respecto a las metas del Objetivo 8 relacionadas al comercio, deuda externa, acceso a medicamentos y tecnologías. Explica que el sector privado ha contribuido a mejorar el acceso a la telefonía y la internet, aunque todavía hay barreras que superar como la capacidad instit
The document discusses x-ray intensifying screens and film. Intensifying screens convert x-ray energy into visible light to reduce patient dose and exposure time. They contain a phosphor layer that converts x-ray photons into many light photons. Film is light sensitive and coated with silver halide grains that form a latent image when exposed. The image is developed chemically to produce a blackened density that is measured and related to exposure on a characteristic curve. Proper storage protects the film to maintain image quality.
There are three key components of an image receptor for conventional radiography: film to record the image, intensifying screens to expose the film by converting x-rays to light, and a cassette to protect the screens and film. Intensifying screens, usually made of phosphors like calcium tungstate or rare earth elements, absorb around 30% of x-rays and emit visible light, allowing lower radiation doses while slightly blurring the image. Most cassettes have a pair of screens sandwiching double emulsion film to contribute evenly to the latent image, which is less than 1% from direct x-ray exposure.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
This document summarizes a study of CEO succession events among the largest 100 U.S. corporations between 2005-2015. The study analyzed executives who were passed over for the CEO role ("succession losers") and their subsequent careers. It found that 74% of passed over executives left their companies, with 30% eventually becoming CEOs elsewhere. However, companies led by succession losers saw average stock price declines of 13% over 3 years, compared to gains for companies whose CEO selections remained unchanged. The findings suggest that boards generally identify the most qualified CEO candidates, though differences between internal and external hires complicate comparisons.
Search engine optimization (SEO) involves optimizing websites to rank highly in search engine results. The main objective of SEO is to generate targeted traffic and increase sales by obtaining high rankings on search engines. To achieve good rankings, a website must be optimized to be SEO friendly by following best practices like using relevant keywords, minimizing page load times, and ensuring content is relevant and the site structure is simple and clear. Proper on-page SEO techniques include keyword optimization of titles, headings, links and images to help search engines understand the topic of each page.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
SEO involves optimizing webpages to rank highly in search engine results. Key tactics include using relevant keywords in titles, filenames, and content, as well as building high-quality backlinks from other websites. Both white hat techniques that follow search engine guidelines and black hat techniques like cloaking and keyword stuffing are discussed.
On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.
This document provides information on search engine optimization (SEO) including definitions, importance, techniques, and essential practices. It defines SEO as modifying a website to increase its ranking in search engines. Ten essential SEO strategies are outlined such as writing good content, keyword research, using keywords wisely, backlinks, avoiding duplicate content, and using meta descriptions and tags. Common SEO techniques like submission to search engines, domain strategies, and content generation are also discussed.
Search engine optimization (SEO) is the process of improving the visibility of a website in organic search engine results. It involves optimizing on-page and off-page factors like keywords, content, links and social media to help search engines understand relevance and rank websites accordingly. The main goals of SEO are to increase qualified traffic and conversions by ranking high for targeted search terms. It is an ongoing process that requires understanding search engine algorithms and user behavior to maintain high rankings over time.
SEO is critical for digital marketing. SEO means Search Engine Optimisation.
SEO assists your website in receiving organic traffic from search engine results pages.
Display your websites at the top of search engine results pages. Spectrum Digital Infocom is an excellent choice for any
student looking to take a digital marketing course in Coimbatore.
The goal of SEO is to generate unpaid traffic results (also known as "organic" results) rather than direct or paid traffic.
Spectrum Digital Infocom provides the best digital marketing course in Coimbatore for the candidates who are willing to
start their career in this field. We provide extensive Search Engine Optimisation training.
For more information, go to www.spectrumdigitalinfocom.com
8 On-Page SEO Techniques to Boost Your Rank.pdfalanpurdy
This guide is a comprehensive guide that outlines various strategies to optimize web pages for better search engine rankings. These techniques aim to enhance the relevance and authority of a website's content and improve the user experience, ultimately driving more targeted traffic to the site.
The first technique covered in the guide is optimizing title tags. Title tags are HTML elements that specify the title of a web page and appear in search engine results. By including relevant keywords and creating compelling titles, website owners can increase click-through rates and improve their ranking on SERPs.
The second technique discussed is optimizing meta descriptions. A meta description is a brief summary of a web page's content that appears in SERPs. By crafting engaging meta descriptions that include relevant keywords, website owners can attract more clicks to their site.
Header tags are another important element of on-page optimization. These tags are used to structure the content on a web page, and they help search engines understand the hierarchy and importance of each section. By using header tags correctly, website owners can improve their site's readability and make it easier for users and search engines to understand their content.
The fourth technique covered in the guide is optimizing content. By creating high-quality, informative content that includes relevant keywords, website owners can enhance their site's relevance and authority, and attract more traffic from search engines.
Images are also important elements of on-page optimization, and optimizing them can improve a website's ranking on SERPs. Website owners can optimize images by using relevant alt tags, compressing their size, and including descriptive file names.
Internal linking is another technique discussed in the guide. By including internal links on a web page, website owners can improve their site's navigation, help users find relevant content, and enhance their site's authority and relevance.
Page speed is also critical for on-page optimization. Slow-loading pages can negatively impact a site's ranking, so website owners should aim to optimize their site's loading speed by compressing images, minimizing HTTP requests, and using caching.
Finally, mobile responsiveness is crucial for on-page optimization. With more and more users accessing websites on their mobile devices, website owners need to ensure that their site is optimized for smaller screens, and that it provides a seamless user experience on all devices.
In conclusion, the "8 On-Page SEO Techniques to Boost Your Rank" guide provides valuable insights and practical tips for website owners and marketers looking to improve their site's visibility and ranking on search engines. By implementing these techniques, website owners can enhance the relevance and authority of their site's content, improve the user experience, and attract more targeted traffic from search engines.
The Sunstone is part of the BBQ Grill Outlet family of sites. We provide Sunstone drop-in bbq,Sunstone drop-in grills,built in grill, bbq drop-in barbeque.
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The Sunstone is part of the BBQ Grill Outlet family of sites. We provide Sunstone drop-in bbq,Sunstone drop-in grills,built in grill, bbq drop-in barbeque.
http://sunstonebbqgrilloutlet.com
This presentation cover all the topic related to SEO2019, Google updates 2019, BERT, website hosting, website domain, black hat seo, white hat seo 2019,google analytics, google webmaster,bounce rate, sandbox effect,inbound link, outbound link, link farming, do follow link, no follow link
This document provides an overview of search engine optimization (SEO) and analytics techniques. It discusses SEO fundamentals like search engine basics, URL structure best practices, and the importance of metadata tags. It also covers analytics methods and tools. Tips are provided for optimizing content, images, and links. Considerations for technologies like JavaScript, cloaking, and session IDs are explained. The document aims to help optimize websites for search engines and understand user behavior through analytics.
This document provides an overview of search engine optimization (SEO) techniques. It discusses how search engines work by crawling websites, indexing pages, and ranking them in algorithms. It describes what factors search engines like Google consider in rankings like keywords, links, titles, and meta tags. The document outlines both on-page and off-page optimization strategies and tools. It notes that SEO is time-consuming but can help websites rank higher organically and get more visitors through free traffic from search results.
Seo Terminology - On Page - Off Page SEO Concepts - Digital Marketing Courses Atul Sharma
Learn about SEO on page & off page activities, clear your all doubts about seo. Become SEO experts
Join India's 1st Practical Digital Marketing Courses with 100% Practical Assistance at affordable fees. Get all details about digital marketing course syllabus, course duration, fees, Job sectors etc. Digital Marketing is in boom in India, all business turning from off line to online.
The document provides an overview of search engine optimization (SEO) techniques. It discusses 10 essential SEO practices including writing good content, doing keyword research, using keywords wisely, getting backlinks from other sites, structuring sites for SEO, analyzing site performance, keeping up with latest SEO news, avoiding black hat techniques, preventing duplicate content, and using meta description and keyword tags effectively. The techniques aim to help websites rank higher in search engine results pages.
This document provides an overview of search engine optimization (SEO) essentials for getting started. It recommends focusing on on-site optimization techniques like optimizing page titles, URLs, header tags, image alt text, and internal linking using keyword-rich anchor text. It also recommends creating an XML sitemap and 404 error pages. The goal is to make the website relevant and easy for search engines to crawl so it can achieve a higher search engine ranking organically.
New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over a million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO. https://mydreamlives.com/
This document provides an overview of search engine optimization (SEO) techniques. It discusses key SEO concepts like keyword analysis, on-page optimization including meta tags and redirects, off-page factors like link building, and specific link building techniques. The document is structured as a table of contents with sections covering SEO fundamentals, keyword research, on-page and off-page optimization, and link building best practices.
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Meditation and yoga are ancient disciplines that lead to states of serenity, clarity, and bliss. Meditation involves witnessing one's thoughts and desires without judgment. In a deep meditative state, the mind experiences silence like an endless sky, connecting one to their senses and life. True meditation is a basic transformation that cannot be taught but must come from within through expanding one's consciousness. Yoga, which originated over 5,000 years ago, involves controlling the mind and body through eight steps including physical poses, breathing techniques, and meditation to achieve perfection and union of the soul.
Meditation and yoga are ancient disciplines that lead to states of serenity, clarity, and bliss. Meditation involves witnessing one's thoughts and desires without judgment. In a deep meditative state, the mind experiences silence like an open sky, connecting one to their senses and life. True meditation allows one to find peace beyond thoughts and feelings by stepping into an expanded consciousness where limitations disappear. Regular yoga practice, including asanas, helps control the mind and train the body to achieve meditative states essential to spiritual development.
Meditation and yoga are ancient disciplines that lead to states of serenity, clarity, and bliss. Meditation involves witnessing one's thoughts and desires without judgment. In a deep meditative state, the mind experiences silence like an endless sky, connecting one to their senses and life. True meditation is a basic transformation that cannot be taught but must come from within through expanding one's consciousness. Yoga originated over 5,000 years ago and involves controlling the mind and body through poses, breathing techniques, and meditation to achieve spiritual enlightenment.
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The document provides an overview of search engine optimization techniques, including using appropriate HTML tags and keywords to optimize a website's content for search engines. It discusses how search engines work by having spider programs crawl and index websites. Key elements that can help improve search engine rankings are discussed, such as optimizing meta tags, titles, links and ensuring keywords are included prominently. Regular updates and obtaining links from other websites are also emphasized as important factors for SEO. Tools for measuring SEO effectiveness and keyword research are recommended.
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This document provides an overview of search engine optimization (SEO) techniques. It discusses how search engines work by using spiders to crawl websites and rank pages based on keywords. Key aspects of SEO covered include optimizing HTML tags, meta tags, titles, links and content to include targeted keywords. The document also addresses evaluating SEO results through analytics and monitoring keyword rankings over time. Regular website updates are recommended to maintain search engine visibility.
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On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
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mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
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vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
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disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
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policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
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KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
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seo and web development in chennai - Vlsa international services
1.
2.
3. Introduction to SEO
◦ Short description of SEO in general
Basic overview of HTML and CSS
◦ This will only serve to highlight the uses of these
languages for SEO
SEO techniques
◦ Ways in which we implement SEO
Viewing and measuring results
◦ How to maintain your SEO campaign
4. SEO (Search Engine Optimisation) involves
altering website code, content, and presence in
order to increase rankings in search engines
At least half a billion searches are made
worldwide on a daily basis
◦ If you are ranked at the top of a search engine, you are
essentially running a free marketing campaign.
5. There are some main players which you must always
consider optimising for, namely Google, Yahoo, MSN, AOL,
and AskJeeves
Although Google makes up for almost half of worldwide
searches, it is not always a good tactic to relate your site
prominence only on Google
◦ If half a billion searches are made per day, this means that
over 250,000,000 are made on other Search Engines
Each search engine searches the web and ranks sites
differently, so when you may be at the top of one search
engine, you might not even be listed on another one
6. Search engines use programs called spiders, or bots, to
search the internet and document their findings.
Spiders firstly go to a webpage and analyse it
◦ Goes through the HTML code and categorises the most important
words (keywords) in the document.
It then moves on to any pages that linked from the current
page.
◦ This is one way how search engines find new pages.
◦ It also visits pages that may not be linked by other pages, but
were submitted by search engines.
7. Spiders do not see a page like humans do, as it
cannot describe an image, or tell you how pretty a
site looks
◦ Instead, it looks at the HTML code and structures it to
make sense.
Using a text browser, or disabling images and CSS are a
good way of seeing your site through a search engines eyes.
10. (X)HTML is used to describe the data that is on your page
CSS is used to format HTML and make it look more
presentable.
Web standards are continuously trying to separate content
from presentation
◦ Previously, HTML was used for both content and presentation.
Latest Versions of the languages
◦ XHTML 1.1
◦ CSS 3
11. HTML uses <tags> to describe data
◦ Data is usually enclosed in these tags
<tag>Data</tag>
<tag attribute=“data” />
◦ Tags can be images, paragraphs, titles, tables, and more
Browsers render these tags differently on your screen.
◦ There is a tendency to depend on these tags also for
formatting, e.g. using tables to keep non-tabular data
Not Good!
12. Every HTML document has some mandatory elements :
<!DOCTYPE html PUBLIC "-//W3C ... ml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
<meta … /> Extra information about the document
<title>Document Title</title>
</head>
<body>
Page Content
</body>
</html>
13. Here are some basic tags important to SEO
◦ <h1></h1> , <h2></h2> , <h3></h3> , …
Header tags – Makes text large and bold
◦ <img src=“location of pic” alt=“alternate text”>
Image tags – note the alternate text for SEs
◦ <a href=“link URL” title=“link title”>link</a>
Link tags - Browsers makes the text inside a link
◦ <b>Bold Text</b>
Not recommended, but is said to help in SEO
14. CSS can make a simple HTML page look
completely different.
CSS has little or no impact on SEO
◦ You can make a site look like whatever you want without
losing SE rankings
CSS code can be placed within an HTML
document, or in a separate file
◦ If you use a separate file, you can use it for every page
This makes updating the way your site looks very easily,
because you only need to update one file.
15. Keywords are the words on a webpage that best
describe that page
Keyword selection is the most important step to
effective SEO
◦ The keywords you use will be the phrases where you
want to be highly ranked on SEs
◦ Time and research should go into selecting the
appropriate keywords before doing any SEO
What are the words one would use to find your site?
16. Continuation on how search engines work…
◦ When a spider goes through a webpage, it determines the
weight of frequently used words in the document, and
considers them the most important in the document.
◦ The more you use a word in important places, the more search
engines give importance to it.
◦ The words with highest weight are more likely to bring up your
web page when used as a search term.
17. You must decide whether to focus on less
frequently used keywords (niche) or compete for
the commonly used ones.
Here are some tools you can use to see which
keywords are searched for frequently
◦ Google Suggest (beta) (free)
http://www.google.com/webhp?complete=1&hl=en
◦ Google adwords
Offers a free keyword tool with its adwords services
◦ WordTracker (paid)
www.wordtracker.com
18. Meta tags are used to provide a description of the
page, and a list of main keywords it uses.
There is a debate over whether to cram loads of
keywords into these tags, or just select the most
important ones.
◦ Search engines are getting smarter everyday, so they
may penalise you for cramming
◦ Some search engines reportedly don’t even look at the
meta tags (e.g. Google)
19. The text in this tag shows up on the top of your
browser window.
Quite important to include keywords here, as the
title will give a general summary for what your
page is about.
Most search engines see this tag as an important
tag for categorising what type of site you have.
20. One of the most important tags you must use for SEO.
◦ Spiders use these to crawl your site, so you must have
links to pages throughout your site.
◦ Other sites that link to yours will send spiders your way
also.
Google (and others) use anchor tags to rank your site
in many ways:
◦ Firstly, text in anchor tags are given a lot of importance.
◦ If other sites link to you, this must mean your site is
popular, and so you increase in rankings.
The most popular sites would, in theory, be linked to by many
websites throughout the internet.
21. Since anchor tags are so important, it is vital that you include
keywords in these tags
◦ SEs think the words to describe a link should give a good
indication of what that page is about.
This is one reason why it is good to have a navigation bar that
uses links to all your sites.
◦ Better that you use words, not images
◦ Try and use <a> tags, and not image maps, flash, etc.
A sitemap is also an effective way of tying your site up if you
link all your pages to this site map.
22. Here is an example of why a sitemap is effective
Page 1
Page 3
Page 4
Page 2
Sitemap
This is a website without a site map.
This is a website with a site map.
Page 1 and 2
can only
reach page 3
via page 4
Page 1 and 2 can
now reach page 3
in many ways
23. Throughout your page you will need to use
keywords in order to rank well for that word
The most important places of your content to
put keywords are in the headers, at the
beginning, and the end of paragraphs.
It is importance to balance the overuse of
keywords for the sake of SEO and keeping the
text relevant, readable, and informative
◦ There is no point in having a highly ranked page if it
provides no information to a user, as they will leave
your site immediately
24. These tags are considered by search engines
to be a description of your page.
◦ Very important to put in some keywords there.
It is always a good idea to structure your
content so that it contains these tags at
beginning of paragraphs, tables, sections, etc.
It is quite logical that a search engine gets the
overview of a paragraph from a header tag
◦ We know what this slide is about by looking at the title
of the slide
25. Images are not read by search engines, and so
you should avoid using too many images on your
site
◦ Many sites use images for fancy fonts, when they contain
keywords that are never read by a search engine
Always use an alt attribute when including an
image
◦ This gives a spider a description of the image, and also
doubles as making your site accessible to blind people.
26. It is important to look at your HTML code and see the
structure of it.
◦ Some pages have too much code, and too little content
◦ Some code makes it so that content is found at the
bottom of the page.
Pages that use tables for layout are notorious for doing this.
Make sure that keywords are found at the top of your
source code as well as on the actual web page
◦ Remember, SEs don’t see pages like we do, they only
see our HTML code.
27. Sites that are updated regularly are spidered
and indexed more frequently by SEs
Sites that change often are considered by
SEs as sites that provide current information,
and must therefore (although not always)
provide up to date information
◦ This would provide a more relevant set of results
than providing a user with pages that were made 10
years ago
News Items are a great way of including a
regular changing page.
28. Dynamic code can make updating your site
very easy
◦ Also useful for creating pages on the fly
E.g. A shopping cart with items you want to buy
SEs do not always look favourably on
pages with dynamic data
◦ These pages usually have a ? after the page
name and are followed by data
◦ You have to regularly update your site if you want
to do well with dynamic pages
E.g. Forums
29. As said before, links from other sites are
very important.
◦ Google will no list your site if its not found on an
other webpage listed by them
Methods to get links on other pages
◦ Link Exchange (free)
◦ Paid Advertising
Google Adwords
Overture
Specific Websites
30. Once you have started your SEO campaign, you
need to measure your results and make sure you
are improving on SE Rankings
When you first make changes, SEs may take up
to about four weeks to scan your site for changes.
◦ There are millions of web pages for them to crawl, and
so it takes time for them to get to you.
31. Sometimes, you may not notice an
improvement in your rankings
◦ This can be due to many reasons as many factors
affect your SE rankings
Competition may be doing better
Marketing
More linking from other sites
Better SEO
Bad choice of keywords
Too much competition
Etc.
32. You can view statistics of visitors to your site.
◦ Onestat (paid)
◦ Google Analytics (free)
◦ StatCounter (free)
You can see what engines are used more to find your site
◦ You can also see which keywords are used to find your site,
which helps with keyword research
◦ This can help you target particular search engines and
accommodate their searching methods.
33. SEO software can be used to scan many SEs for
phrases of your choice and produce visual results
of how your website is doing.
◦ Much faster than doing this manually
◦ You can run regular searches and monitor your
positioning easily and efficiently
Some SEO software can also help you scan you
pages and make suggestions for improvements.
34. SEO tools :
◦ WebPosition Gold
◦ Advanced Web Ranking
35. Links to further SEO resources
http://www.vlsainternationalservices.in
36. For more details :
VLSA INTERNATIONAL SERVICES
No. 214/215, 2nd Floor, Raahat Plaza,
Vadaapalani, Chennai, INDIA - 600 026
Web - www.vlsainternationalservices.in
E Mail - vlsainternationalservices@gmail.com
HP - +91 97518 00789 / +91 77081 50152
PH - +91 44 4203 2818