This document provides tips for making money with Android apps, including ways to promote paid apps through the Android Market, paid advertising, and internet marketing. It recommends optimizing for keyword search in the Android Market, starting an email newsletter, encouraging positive comments and purchases, using pay per install advertising, creating linked web pages and videos regularly, using productivity tools, and gradually hiring an offshore team to reduce the workload. The overall goal is to engage users, drive sales and downloads, and build an online presence to earn a profit from Android apps.
With co-hosts Yelp, we hosted a fantastic webinar called "Mobile Trends, Online Reviews & More: Attract Today's Renter," with presenter Darnell Holloway, Head of Business Outreach at Yelp. Attendees learned some key information about today’s online trends, how to boost your mobile presence and other important concepts for attracting the modern renter.
Drive App Discoverability and Downloads with ASOApptentive
Did you know App Store Optimization (ASO) is responsible for driving 68% of all new app discoveries? It also helps drive revenue and conversion by encouraging downloads, updates, and in-app purchases.
Laura Eccles, the Founder of Matchstick Mobile and the first hire on the App Store Marketing team at Apple, and Emily Carrion, the Head of Marketing at Apptentive, cover how to increase organic downloads via ASO, improve app engagement or get featured on the App Store in this webinar presentation.
You’ll learn:
-How to improve app store discovery
-How you can use ASO to drive conversion
-The anatomy of a top 100 app
-Tips and checklists for implementing ASO strategies
-How to track your app store rank
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: This presentation will provide insights for implementing what matters now, like AMP, leveraging what’s new, like expanded text ads, and forecasting what’s next in order to dominate the digital space.
Speaker: Jeff Snyder, Growth Marketer, When I Work
Depth: Intermediate to Advanced
Jeff Snyder, Growth Marketer at When I Work, will give you a first-hand look into how When I Work increased mobile acquisitions by over 1000% in a month. Think of this snippet like Mobile Acquisition 101 on steroids, where we’ll discuss:
The one simple tactic that doubled conversions with minimal impact on CPA
Surprising A/B test results and creative best practices
How to measure and attribute mobile installs and actions
The best networks for acquiring quality users (Hint: not all installs are equal!)
Turning installs into engaged users dying to give you their money
Where our campaign went right, wrong, and what we’ll do differently next time
With co-hosts Yelp, we hosted a fantastic webinar called "Mobile Trends, Online Reviews & More: Attract Today's Renter," with presenter Darnell Holloway, Head of Business Outreach at Yelp. Attendees learned some key information about today’s online trends, how to boost your mobile presence and other important concepts for attracting the modern renter.
Drive App Discoverability and Downloads with ASOApptentive
Did you know App Store Optimization (ASO) is responsible for driving 68% of all new app discoveries? It also helps drive revenue and conversion by encouraging downloads, updates, and in-app purchases.
Laura Eccles, the Founder of Matchstick Mobile and the first hire on the App Store Marketing team at Apple, and Emily Carrion, the Head of Marketing at Apptentive, cover how to increase organic downloads via ASO, improve app engagement or get featured on the App Store in this webinar presentation.
You’ll learn:
-How to improve app store discovery
-How you can use ASO to drive conversion
-The anatomy of a top 100 app
-Tips and checklists for implementing ASO strategies
-How to track your app store rank
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: This presentation will provide insights for implementing what matters now, like AMP, leveraging what’s new, like expanded text ads, and forecasting what’s next in order to dominate the digital space.
Speaker: Jeff Snyder, Growth Marketer, When I Work
Depth: Intermediate to Advanced
Jeff Snyder, Growth Marketer at When I Work, will give you a first-hand look into how When I Work increased mobile acquisitions by over 1000% in a month. Think of this snippet like Mobile Acquisition 101 on steroids, where we’ll discuss:
The one simple tactic that doubled conversions with minimal impact on CPA
Surprising A/B test results and creative best practices
How to measure and attribute mobile installs and actions
The best networks for acquiring quality users (Hint: not all installs are equal!)
Turning installs into engaged users dying to give you their money
Where our campaign went right, wrong, and what we’ll do differently next time
App Store Optimization - Metrics, Organic Discovery, & The Future | SMX Muni...Kahena Digital Marketing
Ari Nahmani, CEO / Founder of Kahena Digital Marketing presenting at SMX Munich on ASO. The presentation covers metrics & KPIs, Organic discovery, and predictions for the future including app indexing, paid search and keyword data in the app stores, and better data.
SearchLove London 2016 | Bridget Randolph | The Changing Landscape of Mobile ...Distilled
Mobile is becoming an increasingly important traffic channel, and given recent developments like app indexation and AMP (Accelerated Mobile Pages), as well as the addition of new types of devices like wearables and smart tech, understanding how it fits into the bigger search marketing picture is more crucial than ever. This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search is heading.
Whitehat Linkbuilding Strategies Beginner To AdvancedAffiliate Summit
It's no secret, links matter. We'll present everything from basic directory linkbuilding to advanced tactics like .edu & authority linkbuilding. Discussion will include all above board, clean tactics.
The Changing Landscape of Mobile Search - LearnInbound Dublin - April 2016Bridget Randolph
Mobile has been an important channel for a while now, and given recent developments like app indexation and accelerated mobile pages as well as the addition of new types of devices like wearables and smart tech, understanding how this fits into the bigger search marketing picture is more crucial than ever! This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search could be heading.
ASO Hacks: App Store Optimization Cheat SheetMichelle Núñez
Cheat sheet for ASO. Find more app marketing hacks on our blog at www.serenityappsolutions.com
Get a copy of our eBook Mobile App Growth Hacks
http://www.serenityappsolutions.com/mobile-app-growth-hacks/
Sean Oliver leads Mobile Product Marketing at Optimizely. Prior to Optimizely, Sean worked on Consumer Product Marketing at LinkedIn and Microso . When he’s not optimizing all things mobile, he can be found hiking and traveling the world.
Dave McClure’s Pirate Metrics (AARRR) Startup Metrics for Pirates Push Notifications Remarketing App Store Listing In-App Advertising Social Advertising ASO New User Onboarding Waitlist In-App Purchases Ads Desktop Purchases My App
Why Optimize?
To successfully start a process of optimization, you’ll need:
Customer Acquisition Costs Quantifying LTV:CAC Monetization Retention Virality Acquisition Costs Lifetime Value :
2 Acquisition Activation Retention
Defining Acquisition:
How Users Discover Apps
First Impressions
App Store Optimization: Opportunities to influence a download decision
App Store Optimization: Test your value prop with assets you have
App Store Optimization: Use a landing page to test elements of ASO. Low-cost traffic
3 Acquisition Activation Retention
Defining Activation: Converting someone who has downloaded an app into an active user. This metric also indicates the quality of your First Time User Experience (FTUE).
Activation Hurdles 81% of users say an app needs to make a good first impression for them to continue using it
Keys to a Great User Onboarding Experience Optimizing
Increased activation from 25% to 66.5%
Activation—Retention “For us, activation is directly correlated to retention. Without activation, retention is poor.”
When optimizing for activation, consider: • Does your app require registration? • What is the order of operations for first time users? • Does your app help users complete actions on first-time use? • Does your app live up to its value prop during onboarding? Optimizing for Activation
4 Acquisition Activation Retention
Defining Retention: A measure of how many of your customers/users come back over time.
Mobile app retention varies widely by app category Optimizing User Retention Source
Retention Hurdles iOS notifications are opt-in.
Optimizing for Retention Optimize when and how you ask for push notification permissions:
Ideas for Tests:
5 Acquisition Activation Retention BONUS: Reviews!
Reviews are important because they affect ASO
The Result: Optimize for App Store Reviews More, High-Quality Reviews = Higher App Store Ranking = More Efficient Acquisition Learn More in their Blog Post
2015 KISSmetrics Guide KISSmetrics Demo h p://kiss.ly/growth h p://kiss.ly/demo
Optimizely Mobile Guide Optimizely for Mobile optimize.ly/appoptimization optimizely.com/mobile
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
Stop Leaving Money on the Table! Optimizing your Site for Users and RevenueJosh Patrice
Conversion Rate Optimization can and will help you get more leads, convert more users, and make more money. So stop leaving money on the table!
Learn tips, tactics, tools, and techniques to build an actionable plan that will help connect with your users. Through case studies, examples, and best practices learn how to:
Understand the basics of User Psychology
Build basic Personas & Action Paths
The importance of User Experience & Page Design
Leverage analytics data
Easy ways to improve Bounce Rate and Time on Site
Using AIDA as part of your online marketing strategy
Crafting effective Calls to Action
Start A/B testing
The Business Acceleration Doctrine Part 1 of 8Ivan Awili
Here is your chance to finally build your business and make the cash your products and services deserve with these powerful business acceleration secrets.
Is Responsive the best solution to all our Mobile SEO problems>Jose L. Truchado
BrightonSEO conference presentation. Google recommends responsive design as their preferred option for mobile content, but does this solution apply to every case? learn how looking at solutions through the eyes of the user can help you define the best strategy for Mobile SEO
Email has a bad rap: it’s been declared dead, called spam, and been sidelined by marketers and creatives alike. But email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. In this session, you’ll learn how using performance-driven email design can drive email strategy, best practices and principles for getting users to take action, and simple strategies and A/B tests to maximize conversions.
App Store Optimization - Metrics, Organic Discovery, & The Future | SMX Muni...Kahena Digital Marketing
Ari Nahmani, CEO / Founder of Kahena Digital Marketing presenting at SMX Munich on ASO. The presentation covers metrics & KPIs, Organic discovery, and predictions for the future including app indexing, paid search and keyword data in the app stores, and better data.
SearchLove London 2016 | Bridget Randolph | The Changing Landscape of Mobile ...Distilled
Mobile is becoming an increasingly important traffic channel, and given recent developments like app indexation and AMP (Accelerated Mobile Pages), as well as the addition of new types of devices like wearables and smart tech, understanding how it fits into the bigger search marketing picture is more crucial than ever. This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search is heading.
Whitehat Linkbuilding Strategies Beginner To AdvancedAffiliate Summit
It's no secret, links matter. We'll present everything from basic directory linkbuilding to advanced tactics like .edu & authority linkbuilding. Discussion will include all above board, clean tactics.
The Changing Landscape of Mobile Search - LearnInbound Dublin - April 2016Bridget Randolph
Mobile has been an important channel for a while now, and given recent developments like app indexation and accelerated mobile pages as well as the addition of new types of devices like wearables and smart tech, understanding how this fits into the bigger search marketing picture is more crucial than ever! This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search could be heading.
ASO Hacks: App Store Optimization Cheat SheetMichelle Núñez
Cheat sheet for ASO. Find more app marketing hacks on our blog at www.serenityappsolutions.com
Get a copy of our eBook Mobile App Growth Hacks
http://www.serenityappsolutions.com/mobile-app-growth-hacks/
Sean Oliver leads Mobile Product Marketing at Optimizely. Prior to Optimizely, Sean worked on Consumer Product Marketing at LinkedIn and Microso . When he’s not optimizing all things mobile, he can be found hiking and traveling the world.
Dave McClure’s Pirate Metrics (AARRR) Startup Metrics for Pirates Push Notifications Remarketing App Store Listing In-App Advertising Social Advertising ASO New User Onboarding Waitlist In-App Purchases Ads Desktop Purchases My App
Why Optimize?
To successfully start a process of optimization, you’ll need:
Customer Acquisition Costs Quantifying LTV:CAC Monetization Retention Virality Acquisition Costs Lifetime Value :
2 Acquisition Activation Retention
Defining Acquisition:
How Users Discover Apps
First Impressions
App Store Optimization: Opportunities to influence a download decision
App Store Optimization: Test your value prop with assets you have
App Store Optimization: Use a landing page to test elements of ASO. Low-cost traffic
3 Acquisition Activation Retention
Defining Activation: Converting someone who has downloaded an app into an active user. This metric also indicates the quality of your First Time User Experience (FTUE).
Activation Hurdles 81% of users say an app needs to make a good first impression for them to continue using it
Keys to a Great User Onboarding Experience Optimizing
Increased activation from 25% to 66.5%
Activation—Retention “For us, activation is directly correlated to retention. Without activation, retention is poor.”
When optimizing for activation, consider: • Does your app require registration? • What is the order of operations for first time users? • Does your app help users complete actions on first-time use? • Does your app live up to its value prop during onboarding? Optimizing for Activation
4 Acquisition Activation Retention
Defining Retention: A measure of how many of your customers/users come back over time.
Mobile app retention varies widely by app category Optimizing User Retention Source
Retention Hurdles iOS notifications are opt-in.
Optimizing for Retention Optimize when and how you ask for push notification permissions:
Ideas for Tests:
5 Acquisition Activation Retention BONUS: Reviews!
Reviews are important because they affect ASO
The Result: Optimize for App Store Reviews More, High-Quality Reviews = Higher App Store Ranking = More Efficient Acquisition Learn More in their Blog Post
2015 KISSmetrics Guide KISSmetrics Demo h p://kiss.ly/growth h p://kiss.ly/demo
Optimizely Mobile Guide Optimizely for Mobile optimize.ly/appoptimization optimizely.com/mobile
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
Stop Leaving Money on the Table! Optimizing your Site for Users and RevenueJosh Patrice
Conversion Rate Optimization can and will help you get more leads, convert more users, and make more money. So stop leaving money on the table!
Learn tips, tactics, tools, and techniques to build an actionable plan that will help connect with your users. Through case studies, examples, and best practices learn how to:
Understand the basics of User Psychology
Build basic Personas & Action Paths
The importance of User Experience & Page Design
Leverage analytics data
Easy ways to improve Bounce Rate and Time on Site
Using AIDA as part of your online marketing strategy
Crafting effective Calls to Action
Start A/B testing
The Business Acceleration Doctrine Part 1 of 8Ivan Awili
Here is your chance to finally build your business and make the cash your products and services deserve with these powerful business acceleration secrets.
Is Responsive the best solution to all our Mobile SEO problems>Jose L. Truchado
BrightonSEO conference presentation. Google recommends responsive design as their preferred option for mobile content, but does this solution apply to every case? learn how looking at solutions through the eyes of the user can help you define the best strategy for Mobile SEO
Email has a bad rap: it’s been declared dead, called spam, and been sidelined by marketers and creatives alike. But email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. In this session, you’ll learn how using performance-driven email design can drive email strategy, best practices and principles for getting users to take action, and simple strategies and A/B tests to maximize conversions.
This step-by-step "Mobile Apps" Training System will take you by the hand and show you how to quickly skyrocket your business success in the shortest time ever by creating mobile apps
Attracting business from around the world using the internetGlobal Magnet
Learn about some of the key concepts and trends in digital marketing today, including how to use Google, Facebook, YouTube, Twitter, LinkedIN and some of the new ‘social media stars’ like Pinterest and many more to generate MORE business for YOUR business.
The workshop was aimed at SMEs wanting to learn more about the myriad of options online to acquire new customers and discover business opportunities both LOCALLY and GLOBALLY.
If you are serious about keeping your business competitive in the digital age, you could not afford to miss this presentation.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
Get All The Support And Guidance You Need To Be A Success At Marketing Your Apps!
Is the fact that you would like to market your apps the right way but just don't know how making your life difficult... maybe even miserable?
First, you are NOT alone! It may seem like it sometimes, but not knowing how to get started with marketing your business idea is far more common than you’d think.
Your lack of knowledge in this area may not be your fault, but that doesn’t mean that you shouldn’t -- or can’t -- do anything to find out everything you need to know to finally be a success!
So today -- in the next FEW MINUTES, in fact -- we’re going to help you GET ON TRACK, and learn how you can quickly and easily get your marketing for your apps business under control... for GOOD!
With this product, and it’s great information on marketing your apps it will walk you, step by step, through the exact process we developed to help people get all the info they need to be a success.
In This Book, You Will Learn:
The attributes of a killer app
Analyze your competition
Know your targeted customers
Pricing your app the right way
Launching strategies for your app
And so much more!
ORDER NOW.
A complete guide to developing a beautiful e commerce mobile application like...Bytes Technolab Inc.
Amazon, Flipkart, eBay, and Shopify the most trending eCommerce applications that people generally used for online shopping. Currently, the way do the business is different from traditional business methods. Most businesses create own shopping applications like Walmart, Amazon, Flipkart, eBay, Shopify and many more to sell stuff online. The trend of online shopping is increasing because no one wants to waste precious time standing in long queues at the market place and they don’t want to wait for their turn during payment. Well, with the eCommerce applications, all can be able to do shopping from home without wasting fuel and time.
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
SMITH Advertising was honored to present to the Professional Marketing Club Association on Digital & Social Media integrated marketing. Attached is the presentation that Vice President Marni Blythe covered. Please contact Marni at mblythe@smtihadv.com for all questions and comments.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
1. Making Money with Android Apps Nathan Mellor CritterMap Software Signup for links at http://eepurl.com/d9tZj
2. Agenda Motivations: About you About me Ways to promote paid apps: Android Market Paid advertising Internet Marketing How to get this work done Software Tools Human Labor
3. Is this you? “I heard about some high school kid that wrote an app in a weekend and is now a millionaire”
5. Is this you? “I write Android Apps just for fun”. Would it be less fun if you made a profit? “I make $50 a month with my app I spend a few hours a week on” Is your time worth more than $2/hour? “I mostly do apps for the experience” Nothing wrong with that. Getting some experience with marketing apps is also helpful “I have a solid, fulfilling, well-paying day job” Will that always be the case?
6. About me Worked for a major printer manufacturer for 12 years Feb 2009: “routine” meeting with boss Downsizing announced New house, new mortgage. March 27: Last day at work March 28th: Third child born April 2009: “Outplacement” counseling
7. Outplacement outcome My true passion: “Become a successful online business owner”.
8. Getting Started – Nov 2009 Trade ACT reeducation. Enrolled in University of San Francisco’s Internet Marketing program New phone operating system called Android Got a G1 on craigslist. Wrote first lines of Android code
9. Can you write an app this weekend and be rich next week? June 2010: First released to Market I was aiming for 56 sales / day I got 5 on a good day In 2010, I paid zero taxes AND got a refund
10. Would you rather someone else paid you? Fall 2010: some recruiters call. My house Easy commute Nice Android Job Columbia River
11. There is always more marketing to do 400,000 Android activations per day. 1% might be target customers If 100 buy my product, that’s .25% of target Or .025% of Android users
13. Do you want to be at the top? Factors Total number of downloads/sales Recent number of downloads/sales Active Install Percentage Number of ratings Average rating Number of comments Since December 2010,these factors affect search ranking also
14. To Rank High in the Android Market . . . Sell a lot of apps (you want to do this anyway, right?) Stay installed Keep users happy Keep users engaged.
15. Why the comment system *is* against you. You can’t respond to comments. You won’t get enough information to fix the problem or improve the UI You will be blamed for: Limitations of hardware Glitches in the Android Market Imperfections in Public domain data Etc. But you can always make your app free and get more positive comments, right?
16. Which App would you buy? Buena Vista Mojave Desert The maps are outdated. Poor quality, drains battery. Horrible interface Useless after trial period Stupid Sucks UK map is rubbish <Hawaii App> is better and free. Extremely useful, with many features Best app ever! Well worth the money! Super program Saved me from getting lost Great for UK maps! Better than anything I've found so far
17. To (try to) get good comments . . . Avoid confusion Increase the price? Continually improve User Experience Be clear on what your app does Get more of the “right” people to comment !
18. How can you engage the right people? Have a weekly email newsletter. Subscribe users of your app Can use autoresponders
19. What can you cover in a weekly newsletter? New features you just put out Response to comments in the Market News and topics of interest for your target customer Ask users to take action: Leave a comment in the Market Respond to an important survey See and comment on your YouTube Video Like your fan page on Facebook Etc. It also serves as a reminder to buy.
20. Reaching the top of your category Is it everything? When you do: Take a screen shot – it can fluctuate When you don’t Be sure and complain about the algorithm! Think of it as a lagging indicator of success.
21. Tracking Performance Analytics (Google/Flurry) can track your users behavior For marketing, two things are important: Source of traffic: how the user arrived at installing your app Conversions: does the user take action you want them to take. Subscribe, upgrade, buy extras.
22. Google Analytics for Android Apps Conversions can be tracked as goals. Android Market Referral Tracking – allows you to tag urls that link to the Android Market. Tag your urls: http://market.android.com/details?id=com.crittermap.backcountrynavigator&utm_source=Website&utm_medium=Link&utm_campaign=Download
23. Referal data – Google Analytics (direct)/(none) is traffic from Android Market Tagged urls track through. Boring, isn’t it?
24. After some proprietary hacking . . . We can see the keywords being used to find the app in the Android Market!
25. That’s not all. . . How about. . . Referrals from a Market category (ie Travel and Local) with the position number Referrals from “Just in” Referrals from “Similar Apps” and which competitor they came from! Referrals from AndroLib, AppBrain, BestApps (they tag their urls.)
27. What can you conclude? ‘Top of category’ *isn’t* everything. Keyword Search generates up to 100 times more traffic. Action items: Don’t fret if you are not top in your category yet. Concentrate on being found for important keywords Make sure the searchers find what they are looking for.
28. What about alternative App Stores I get an email every day about a new one. Mostly a waste of time. Amazon gets about 2% of my sales on Android Market. Most are much less than that.
30. Rule of Thumb Don’t spend money if you can’t track the amount of money each customer costs. Not meaningful: “We spent a $1000 on advertising last month and we increased sales by $2000” Meaningful. “Based on our analytics, we are spending $62.67 to acquire each paying customer that buys our app for $1.99 and then spends $4.39. Umm, we better stop.”
33. Consider: Pay Per Install Much easier to accomplish the money per customer rule of thumb. Some Analytics will be needed. Consider charging more than .99 for your app. Some options: TappJoy Flurry AppCircle EverBadge
36. Keyword Research A keyword is generally a multi word phrase You want keywords that: Are RELEVANT to your product Have lots of TRAFFIC Are ATTAINABLE.
38. Attainable: The Top Ten Do any spammers contact you and tell you they can get you into the *second* page of Google?
39. An Optimized Page .. Mentions the phrase (ie Android Topo Maps) In the url In the <title> tag In the <meta Description> tag In an <h1> tag In the first sentence In the first sentence of the last paragraph 2-3 times in between the first and last parag Has about 250-750 words (ave 500). That’s all!
40. Getting links The most creative part of internet marketing The best links: Have keywords in the link (anchor text) Are from “important” websites Are from relevant websites Have traffic How can you get them? Article Marketing Social Media Non hosted blogs Guest blogging
41. Getting links The most creative part of internet marketing The best links: Have keywords in the link (anchor text) Are from “important” websites Are from relevant websites Have traffic How can you get them? Article Marketing Social Media Guest blogging Get app reviews Press Release Directories Look for what links your competitor has
43. Rinse and Repeat Establish a blog with wordpress Add a post every day Get some links At the end of a year, you will have 200+ keywords in the first page of Google.
44. What is the world’s second biggest Search Engine?
45. What is the world’s second biggest Search Engine? YouTube
46. How can you make videos? Camcorder pointed at phone Screencastomatic Emulator Screencast Parody of hitler movie – new subtitles 3D After Effects rendering Cartoon from xtramagic
48. Get views and traffic YouTube is a social network. Get your newsletter subscribers to watch and comment Find friends Find subscribers Consider tools like TubeToolbox.
50. What and how often? Videos can: Be instructional for your product. Discuss concepts related to your product Be fun They should always: Target keywords How often? Once a week would not be overkill.
51. Can you do all this and still have time left to code? No.
52. Getting things done Reduce the amount of human labor OR Increase the number of humans. It’s okay to spend money.
53. Tools Reduce Human effort Wordpress – for blogging MailChimp – email newsletter – in app subscription SurveyMonkey – for surveys Market Samurai – keyword research Link building tools XtraMagic – cartoon videos ScreenCastoMatic – Screencasts Animoto – video creation BaseCamp – Online Project Management Edumobile – online training ZenDesk – online/email HelpDesk.
54. People For the small businessman, usually means outsourcing Is it easier to: Get a contract from a spec and get competitive bids? (ieelance,Odesk,etc) Hire a part time freelancer? (ieOdesk,etc) OR Hire someone fulltime? What would you have them do?
55. Consider hiring someone fulltime. Should you do everything yourself? Last year, I was just one guy working out of my home office I heard that english speaking college educated people were anxious to work for me for as low as $2.50/hour. Of course, I was skeptical . . . This year, I am still working out of my home office . . .
56. My Team Eugie Tech support Help Guides Aspiring Android Developer Richard Experienced Android Developer Jennifer Joyce Beginning Android Developer Rogelone Graphics specialist Icons Layouts Video production Zoraya Content writer Article Marketer Armae Linkbuilder TBH GIS Specialist
58. Action items for you . . . Optimize for keyword search in Android Market Start an email newsletter Encourage the right people to comment and buy Consider Pay Per Install advertising – skip the others Write and link up one web page a day Create and promote a video every week Use some helpful tools Gradually hire an offshore team. To get links, go to: http://eepurl.com/d9tZj