This document discusses trends in mobile device usage. It notes that while there are 7.1 billion people in the world, 4 billion use mobile phones but only 3.8 billion use toothbrushes. It provides statistics showing that the majority of young adults now own smartphones and that mobile data usage increased 89% from 2010 to 2011. The document suggests that mobile devices are becoming the central hub for many daily activities and services.

1. Mobile
beyond

2. There are 7.1 BILLION people on the planet
4 Billion of them use a mobile phone
Only 3.8 BILLION of them use a toothbrush

3. There are 7.1 BILLION people on the planet
4 Billion of them use a mobile phone
Only 3.8 BILLION of them use a toothbrush
#Disgusting.Fact

4. 91% of adults have their phones within
arms length

5. There are 5X as many cellphones in the
world as there as PCs

6. The majority of 25-34 and 18-24
year olds now own smartphones 64% and
53% respectively

7. Nielsen reported an
89%
Increase in mobile data usage
between 2010 and 2011

8. Time spent on mobile apps
is largely dominated by
games 49% and
social networking
30%

9. ATE
MOBILE IS IMMEDI
Your
gonna
d
e
Get
K.O

10. A user experience to invite people, make
people fall in love with.
Seamless DESIGN

11. DESIGN BETTER

12. Content
+
Design
=
Awesome Mobile Experience

13. Experience Ecosystems
telecoms + internet convergence is leading to experience ecosystems
Uniquely innovate

14. Super high specifications on mobile is the next thing,
already is..
Super Specs Territory

15. LG Optimus G Samsung Series 5 Notebook
Qualcomm Snap Dragon S4 Pro Quad Core Intel Core™ Dual core i5-3210M
@ 1.5Ghz @ 2.6Ghz
4.7 Inch Display 300ppi 15.6 Inch Display 100ppi

16. Then again, some applications need it

17. Bandwidth and Speed
Available bandwidth will get impossibly fast,
don’t know what we will do with it

18. We continue to see a rise in speeds
but nothing revolutionary has really
showed up

19. is THEE thing

20. Everyday broadband 10Mbps Max

21. That is exactly 100 times faster than todays fastest

22. Function
Touch, gesture and speak revolution

23. NFC technology is driving this revolution

24. InIn Japan,
Japan, people have
People have been using mobile
been using their NFC
devices to pay for
to pay for about an year now
goods and services.

25. See Ad
}
Download coupon
Redeem
15 Seconds
All on ONE device

26. Safer than carrying cash

27. 4 Billion Mobile phone users
1 Billion bank accounts worldwide

28. 4 Billion Mobile phone users
Change is coming
1 Billion bank accounts worldwide

31. C
L biggest shift
Cloud storage is the
in technology
O
U
D

32. Seamless Synchronization

33. You are at all times connected,
and your data is available on
all devices

34. You can even pick where your
data and “servers” reside

35. Social networks have become social media

36. Google+ provides ideal visual
content format to showcase
brand imagery
Great visual content format
Animation capability
Unique way to follow brands

37. Full use of real estate
2nd most popular user base
Extreme customizability for
brands
Most of Hollywood uses it

38. New and fresh way of displaying content
1Billion user base – Most revenue comes from ads

39. TEREST
pinterest is perhaps
t h e u lt i m at e p ro o f
tPinterest is perhapstthe t
h at v i s ua l co n e n
iultimate. proof that visual
s kinG
content and design
A user stream filled with engaging
images curated
KING
excellence is from websites,
blogs, and occasionally users
themselves.
Organized by consumer passion
points: fashion, travel, food,
decorating, etc.
Content filled with branded
images curated from
websites, blogs and users
themselves
6

40. Internet of things
The transformation from the information age to a connected age

41. Full PC experience is a click away

42. HTML 5, CSS3 the lot…

43. E
C
Mobile is just one part of a much O
Larger interconnected eco-system S
Y
S
T
E
m

44. {
Media cannot exist in isolation, it exists
within a set of cooperative systems }

45. Instant
Video
cloud
player

46. Apps
There is simply an app for
everything

47. Scrambled eggs time?
:
-­‐
)
Once upon a time, there was
Phone
Messaging
an egg, his dream was to be
boiled.
His name was Humpty,
Oh humpty was a jolly good
Calculator
Scrambled
egg
chap.
Humpty and his good friend
( You guessed it! ) Dumpty
were sitting on a wall one
day....
Music
Sky
Drive
Favorites

48. And
there
are
millions
of
these….

49. 26,000,000,000 iOS app downloads so far and counting
………………..…01
………………..…09 Android app downloads so far 11,000,000,000
………………..…17
…………………….07
…………………125
…………………198 …………………….18
…………………379 …………………….42
…………………578
…………………741 …………………….98
………………..1989 ……………………189
………………..3972 ……………………821
………………..5794
…………...……..1690
………………..8890
………………19902 ……………….....2892
………………23513

50. - Hardcorespecs has completely
changed the arena
G A MI N G

51. THE MAJORITY OF NEW GAMERS ARE
CASUAL GAMERS
2011 79
MILLION

53. MOST
OEMS
ARE
DARN
SERIOUS

54. I Isf i e
Oh, just n hd
j tis
u
finished Modern
Combat 2 o !
Dal2
i b

55. Ma,o f i e
Man, Youu is d
ny n h
finished Modern
Combat 2, o ,
Dal2
i that’s
b
awesome!! r t
ta' e !
ht g a
s

56. I feeleg a
Ielr t
fawesome!
e!

57. Game Over!

58. Search engines will be replaced by answer
engines
– Steve Wozniak
EVERYTHING via Dictation

61. A whole new perception of looking at things

64. SMARTPHONES WILL BE
THE HUB OF EVERYTHING

65. THE FUTURE IS
THISCLOSE

66. Cheers!
/akash.shrivastava.908
/in/akashshrivastava