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By Eryck K. Dzotsi  Web Visibility Manager  Embanet – Compass Knowledge Group SEO and Social Media The Blurring of the Line @erycked
Objectives of the Presentation ,[object Object]
SEO Implementation and its Relations to Social Media
Some Implementation Techniques
Review Current and Future Challenges
Q and A@erycked
The Way I see It ,[object Object]
“Years of Experience” can be Irrelevant
Know that Enemy
It is an Open Playing Field
It is all about the Cash
There is a Moral Responsibility
No two websites are identical@erycked
The Facts and Challenges ,[object Object]
Local Search and Social Media inseparable
There is no SEO against Social Media
Link Building is fueled through Social Sharing
Great Content if not Shared carries little weight
Bing Adds Like data to Search
Likes and Tweets are parallels to Social bookmarking@erycked
The Issue of Spam ,[object Object]
White Hat in Excess becomes Black Hat
Google itself struggles to Fight Spam
Among SEO folks, it is a fighting issue@erycked
The Issue of Spam http://bit.ly/g9jyix @erycked
The Issue of Spam http://bit.ly/g9jyix “This fight is never over nor ever "won" by anyone. Ever.” @erycked
It is a Fighting Issue http://bit.ly/hByJ2Y ,[object Object]
Customers Demands Results
SEO, not Google are Responsible@erycked
SEO Under Attack ,[object Object]
“Link Building is dead, let's buy links” - Spammer in a Rush
“SEO is dead” - Clueless spammerNo Algorithmic update will take away the value of content and links, so the need of optimization remains @erycked

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