This document provides an SEO analysis and plan for the website https://bit.ly/2NZLVFG. The analysis examines various on-page SEO elements like titles, meta descriptions, headings, images, links, and compliance with standards. It finds issues like short or missing meta descriptions, low text to HTML ratio, lack of schema and XML sitemaps. The plan recommends optimizing descriptions, adding more text and internal/external links, and implementing schemas and analytics to improve SEO performance.

1. SEO ASSESSMENT
ANALYSIS AND PLAN
WEBSITE​:​https://bit.ly/2NZLVFG
SEO ANALYSIS
Page Analysis
● URL - 34 characters - optimal (​https://pachecomaruffa.wixsite.com/my-blog​)
● Canonical -A canonical tag is set for this page and the link is working fine.
https://pachecomaruffa.wixsite.com/my-blog
● Title -16 characters - optimal. ( Home| My Site 1)
● Meta description -0 characters - try to enlarge description to 160 characters.
● Meta keywords -0 characters, 0 words.
● Headings -We suggest implementing HTML headings.
● H1 (1),H2 (5), H3 (0), H4 (0),h5 (0),H6 (0)
● <H1>: My Life. My Blog
● <H2>: Siargao Sunset
● <H2>: Cloud 9 Surf Viewpoint
● <H2>: Let the posts come to you.
● <H2>: Find me on Instagram
● <H2>: Let me know what’s on your mind
● Images -All images have ALT attribute.
● Text/HTML ratio - 2.17%-ouch! Your website’s ratio of text to HTML code is below 15%.
We suggest adding a lot more text to your website.
● Frames -We see that your website has IFRAMEs.Usually this is not a problem for
SEO if they are used properly.
● Flash - Not detected
● Microformats -This page does not utilize Microformat markup. You can validate your
markup with the Google Structured Data Testing Tool.
● Schema.org -Your page does not utilize Schema.org markup. You can validate your
markup with the Google Structured Data Testing Tool.
● The Open Graph - Great! We have found several Open Graph objects. You can validate your
markup with the Facebook Object Debugger tool. (website)
● Twitter Card - We have detected that this page has Twitter Cards, but we could not
determine their types. You can validate your cards with the Twitter Card validator tool.

2. Mobile Compliance
● AMP - It seems that this page does not have an AMP version. If you are a
publisher, you should think about creating Accelerated Mobile Pages, which is an easy way to make
your pages load instantly on any mobile device.
● Meta viewport - Good! This page has a typical viewport meta tag value compatible with
most of mobile browsers. ( width=device-width,initial-scale=1)
Site Compliance
● Robots.txt - Good, it looks like your website has a robots.txt file.
https://pachecomaruffa.wixsite.com/robots.txt​)
● XML Sitemaps - Your website does not contain an XML sitemap and that can weaken
your SEO.
● Language - Great! You have specified your websites language. (en)
● Doctype - Great! You have specified the doctype. (HTML5)
● Encoding - Declaring a character/language encoding will significantly strengthen
your SEO. It also prevents complication when rendering page.
● Google ™ Analytics - Google ™ Analytics is not monitoring your website. We suggest taking
advantage of this great tool.
● Favicon - It’s good that you have a favicon image.
(​https://www.wix.com/favicon.ico​)
Links
● Internal Links - Follow: 8 , No Follow:0, Images:0 , Text: 8, Forms: 0
● External Links -Follow:1 , No Follow:5, Images: 4, Text:1,Forms: 0, Frames: 1
SEO PLAN
Site Optimization
❖ Optimize meta description, increase characters to 160-300.
❖ Implement HTML headings for <H1>,<H2>,<H3>,<H4>,<H5>,<H6>
❖ Text/HTML ratio - add more text on my website at least 13% more.
❖ Validate Microformats markup using Google Structured Data Testing Tool.
❖ Utilize Schema.org to validate markup using Google Structured Data Testing Tool.
❖ Include XML Sitemaps to my website to strengthen my SEO.
❖ Take advantage of Google ™ Analytics to monitor my site.

3.
On-page Optimization
❖ Need to increase internal links from 8 to at least 100
Off-page Optimization
❖ Need to increase external links from 1 to at least 50
Keywords
❖ Optimize the titles, headings, content, and images with the main keywords
Prepared by:
__________________
Ma.Ruffa Pacheco
Admin Support