SlideShare a Scribd company logo
HTML5 & SEO in WordPress Development  ,[object Object]
Fundamentals of WordPress SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Making SEO Easy in WordPress
Just Add Keywords
Page Title: Use Keywords Up Front ,[object Object],[object Object],<title>  <?php  wp_title(' | ', true ,' right ');  ?> <? php bloginfo(' name ');  ?>  </title> <title> <?php  bloginfo('name'); ?> <?php wp_title();  ?> </title>
URL: Use Pretty Permalinks ,[object Object],[object Object],[object Object],[object Object],[object Object],http://yourwebsite.com/?p=123 http://yourwebsite.com/archives/123 ,[object Object]
Headers: Display as Post Titles ,[object Object],[object Object],<h1  class= &quot;title&quot; > <?php  the_title();  ?> </h1>
Meta Description: Make it Relevant <meta name=&quot;description&quot; content=&quot;<?php bloginfo('description'); ?>&quot; /> <?php  if  ( is_single ()   ||  is_page () )  :  if  (  have_posts () )  :  while  (  have_posts () )  :  the_post () ;  ?> < meta name= &quot; description &quot;  content= &quot; <?php  the_excerpt () ;  ?> &quot; /> <?php  endwhile; endif; elseif(is_home ())   : ?> < meta name= &quot; description &quot;  content= &quot; <?php  bloginfo( 'description' );  ?> &quot; /> <?php  endif ;  ?>
Meta Keywords
HTML5 & SEO in WordPress Development  ,[object Object]
HTML5 Isn’t Scary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Isn’t Scary ,[object Object],[object Object],[object Object],[object Object],[object Object]
Our Goal: A Clear Layout
Breaking Them Down
What do we need to know? ,[object Object],[object Object],[object Object]
What about backwards compatibility? ,[object Object]
What about backwards compatibility? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How does HTML5 help? ,[object Object],[object Object],[object Object],[object Object]
How does HTML5 help? ,[object Object]
What does this look like in WP?
What does this look like in WP?
Often-Missed SEO Factors ,[object Object],[object Object],[object Object]
Simplify, simplify ,[object Object],[object Object],[object Object]
Identify What Takes Your Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Optimize Your Images ,[object Object],[object Object],[object Object],[object Object]
What Else Can I Do To Get Faster? ,[object Object],[object Object],[object Object],[object Object]
Sources/Further Reading ,[object Object],[object Object],[object Object],[object Object]
Sources/Further Reading ,[object Object],[object Object],[object Object]

More Related Content

What's hot

GTM Clowns, fun and hacks - Search Elite - May 2017 Gerry White
GTM Clowns, fun and hacks - Search Elite - May 2017 Gerry WhiteGTM Clowns, fun and hacks - Search Elite - May 2017 Gerry White
GTM Clowns, fun and hacks - Search Elite - May 2017 Gerry White
Gerry White
 
Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO
Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEOUse Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO
Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO
Gerry White
 
WordPress SEO - The Absolute Basics
WordPress SEO - The Absolute BasicsWordPress SEO - The Absolute Basics
WordPress SEO - The Absolute Basics
Christopher Smith
 
TFM - Using Google Tag Manager for ecom
TFM - Using Google Tag Manager for ecom TFM - Using Google Tag Manager for ecom
TFM - Using Google Tag Manager for ecom
Gerry White
 
Basic WordPress SEO
Basic WordPress SEOBasic WordPress SEO
Basic WordPress SEO
Christopher Smith
 
SmartGroup Blogging Presentation - Andre Jensen
SmartGroup Blogging Presentation - Andre JensenSmartGroup Blogging Presentation - Andre Jensen
SmartGroup Blogging Presentation - Andre Jensen
Mark Knowles
 
SEO Recommendations for WordPress
SEO Recommendations for WordPressSEO Recommendations for WordPress
SEO Recommendations for WordPress
Nick Roshon
 
Developing and Maintaining a Serach Engine Friendly Website (2011)
Developing and Maintaining a Serach Engine Friendly Website (2011)Developing and Maintaining a Serach Engine Friendly Website (2011)
Developing and Maintaining a Serach Engine Friendly Website (2011)
Jacob Ward
 
Web Performance Optimisation
Web Performance OptimisationWeb Performance Optimisation
Web Performance Optimisation
Chris Burgess
 
Seo for developers 20-10-11
Seo for developers   20-10-11Seo for developers   20-10-11
Seo for developers 20-10-11
Christian Jessen
 
Joomla: How It Impacts Your SEO - The Good, The Bad and The Ugly
Joomla: How It Impacts Your SEO - The Good, The Bad and The UglyJoomla: How It Impacts Your SEO - The Good, The Bad and The Ugly
Joomla: How It Impacts Your SEO - The Good, The Bad and The Ugly
Jessica Dunbar
 
Developers role in web site seo optimization
Developers role in web site seo optimizationDevelopers role in web site seo optimization
Developers role in web site seo optimization
Naga Harish M
 
Alternative discovery and_seo_fee-stephan_spencer
Alternative discovery and_seo_fee-stephan_spencerAlternative discovery and_seo_fee-stephan_spencer
Alternative discovery and_seo_fee-stephan_spencerzachbrowne
 
WordPress SEO: Getting Back to the Basics
WordPress SEO: Getting Back to the BasicsWordPress SEO: Getting Back to the Basics
WordPress SEO: Getting Back to the Basics
Nile Flores
 
How to use a blog for publishing scientific research: A training guide part 2
How to use a blog for publishing scientific research: A training guide part 2How to use a blog for publishing scientific research: A training guide part 2
How to use a blog for publishing scientific research: A training guide part 2
AfricanCommonsProject
 
Technical SEO "Overoptimization"
Technical SEO "Overoptimization"Technical SEO "Overoptimization"
Technical SEO "Overoptimization"
Hamlet Batista
 
Xhtml Css Presentation
Xhtml Css PresentationXhtml Css Presentation
Xhtml Css Presentationjoshpuckett
 
Social Media Workshop - Word Press
Social Media Workshop - Word PressSocial Media Workshop - Word Press
Social Media Workshop - Word PressRomany Thresher
 

What's hot (19)

GTM Clowns, fun and hacks - Search Elite - May 2017 Gerry White
GTM Clowns, fun and hacks - Search Elite - May 2017 Gerry WhiteGTM Clowns, fun and hacks - Search Elite - May 2017 Gerry White
GTM Clowns, fun and hacks - Search Elite - May 2017 Gerry White
 
Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO
Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEOUse Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO
Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO
 
WordPress SEO - The Absolute Basics
WordPress SEO - The Absolute BasicsWordPress SEO - The Absolute Basics
WordPress SEO - The Absolute Basics
 
TFM - Using Google Tag Manager for ecom
TFM - Using Google Tag Manager for ecom TFM - Using Google Tag Manager for ecom
TFM - Using Google Tag Manager for ecom
 
Basic WordPress SEO
Basic WordPress SEOBasic WordPress SEO
Basic WordPress SEO
 
Wordcampraleigh
WordcampraleighWordcampraleigh
Wordcampraleigh
 
SmartGroup Blogging Presentation - Andre Jensen
SmartGroup Blogging Presentation - Andre JensenSmartGroup Blogging Presentation - Andre Jensen
SmartGroup Blogging Presentation - Andre Jensen
 
SEO Recommendations for WordPress
SEO Recommendations for WordPressSEO Recommendations for WordPress
SEO Recommendations for WordPress
 
Developing and Maintaining a Serach Engine Friendly Website (2011)
Developing and Maintaining a Serach Engine Friendly Website (2011)Developing and Maintaining a Serach Engine Friendly Website (2011)
Developing and Maintaining a Serach Engine Friendly Website (2011)
 
Web Performance Optimisation
Web Performance OptimisationWeb Performance Optimisation
Web Performance Optimisation
 
Seo for developers 20-10-11
Seo for developers   20-10-11Seo for developers   20-10-11
Seo for developers 20-10-11
 
Joomla: How It Impacts Your SEO - The Good, The Bad and The Ugly
Joomla: How It Impacts Your SEO - The Good, The Bad and The UglyJoomla: How It Impacts Your SEO - The Good, The Bad and The Ugly
Joomla: How It Impacts Your SEO - The Good, The Bad and The Ugly
 
Developers role in web site seo optimization
Developers role in web site seo optimizationDevelopers role in web site seo optimization
Developers role in web site seo optimization
 
Alternative discovery and_seo_fee-stephan_spencer
Alternative discovery and_seo_fee-stephan_spencerAlternative discovery and_seo_fee-stephan_spencer
Alternative discovery and_seo_fee-stephan_spencer
 
WordPress SEO: Getting Back to the Basics
WordPress SEO: Getting Back to the BasicsWordPress SEO: Getting Back to the Basics
WordPress SEO: Getting Back to the Basics
 
How to use a blog for publishing scientific research: A training guide part 2
How to use a blog for publishing scientific research: A training guide part 2How to use a blog for publishing scientific research: A training guide part 2
How to use a blog for publishing scientific research: A training guide part 2
 
Technical SEO "Overoptimization"
Technical SEO "Overoptimization"Technical SEO "Overoptimization"
Technical SEO "Overoptimization"
 
Xhtml Css Presentation
Xhtml Css PresentationXhtml Css Presentation
Xhtml Css Presentation
 
Social Media Workshop - Word Press
Social Media Workshop - Word PressSocial Media Workshop - Word Press
Social Media Workshop - Word Press
 

Similar to HTML, WordPress, and SEO

Advanced Seo Web Development Tech Ed 2008
Advanced Seo Web Development Tech Ed 2008Advanced Seo Web Development Tech Ed 2008
Advanced Seo Web Development Tech Ed 2008
Nathan Buggia
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization501 Commons
 
SEO Best Practices for Web Developers
SEO Best Practices for Web DevelopersSEO Best Practices for Web Developers
SEO Best Practices for Web Developers
Shannon Steffen
 
Seo Training
Seo TrainingSeo Training
Seo Training
kuldeep saini
 
Using HTML5 and CSS3 today
Using HTML5 and CSS3 todayUsing HTML5 and CSS3 today
Using HTML5 and CSS3 today
thebeebs
 
Week 12 - Search Engine Optimization
Week 12 -  Search Engine OptimizationWeek 12 -  Search Engine Optimization
Week 12 - Search Engine Optimizationhenri_makembe
 
Search Engine Optimization (SEO)
Search Engine Optimization (SEO)Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
Dennis Deacon
 
Seo guide & tips for web designers
Seo guide & tips for web designersSeo guide & tips for web designers
Seo guide & tips for web designers
Da Miracle
 
WordPress & SEO Love for Beginners
WordPress & SEO Love for BeginnersWordPress & SEO Love for Beginners
WordPress & SEO Love for Beginners
Arsham Mirshah
 
WordPress Development Confoo 2010
WordPress Development Confoo 2010WordPress Development Confoo 2010
WordPress Development Confoo 2010
Brendan Sera-Shriar
 
Advanced SEO for Developers (Mix08)
Advanced SEO for Developers (Mix08)Advanced SEO for Developers (Mix08)
Advanced SEO for Developers (Mix08)
Nathan Buggia
 
How to Create and Submit an XML SItemap
How to Create and Submit an XML SItemapHow to Create and Submit an XML SItemap
How to Create and Submit an XML SItemap
Wiideman Consulting Group
 
SEO Strategies by Thirdparty Labs and Shovemedia
SEO Strategies by Thirdparty Labs and ShovemediaSEO Strategies by Thirdparty Labs and Shovemedia
SEO Strategies by Thirdparty Labs and Shovemedia
RobRuchte
 
importance of Seo In Today Era
importance of Seo In Today Eraimportance of Seo In Today Era
importance of Seo In Today Era
Vinay Johar
 
Flavours of SEO
Flavours of SEOFlavours of SEO
Flavours of SEO
The Reference
 
WordPress SEO - Geoff Kenyon and Justin Briggs
WordPress SEO - Geoff Kenyon and Justin BriggsWordPress SEO - Geoff Kenyon and Justin Briggs
WordPress SEO - Geoff Kenyon and Justin Briggs
Geoff Kenyon
 
Seo
SeoSeo

Similar to HTML, WordPress, and SEO (20)

Advanced Seo Web Development Tech Ed 2008
Advanced Seo Web Development Tech Ed 2008Advanced Seo Web Development Tech Ed 2008
Advanced Seo Web Development Tech Ed 2008
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
 
SEO Best Practices for Web Developers
SEO Best Practices for Web DevelopersSEO Best Practices for Web Developers
SEO Best Practices for Web Developers
 
Seo Training
Seo TrainingSeo Training
Seo Training
 
Seo Training
Seo TrainingSeo Training
Seo Training
 
seo
seoseo
seo
 
Using HTML5 and CSS3 today
Using HTML5 and CSS3 todayUsing HTML5 and CSS3 today
Using HTML5 and CSS3 today
 
Week 12 - Search Engine Optimization
Week 12 -  Search Engine OptimizationWeek 12 -  Search Engine Optimization
Week 12 - Search Engine Optimization
 
Search Engine Optimization (SEO)
Search Engine Optimization (SEO)Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
 
Seo guide & tips for web designers
Seo guide & tips for web designersSeo guide & tips for web designers
Seo guide & tips for web designers
 
WordPress & SEO Love for Beginners
WordPress & SEO Love for BeginnersWordPress & SEO Love for Beginners
WordPress & SEO Love for Beginners
 
WordPress Development Confoo 2010
WordPress Development Confoo 2010WordPress Development Confoo 2010
WordPress Development Confoo 2010
 
Advanced SEO for Developers (Mix08)
Advanced SEO for Developers (Mix08)Advanced SEO for Developers (Mix08)
Advanced SEO for Developers (Mix08)
 
How to Create and Submit an XML SItemap
How to Create and Submit an XML SItemapHow to Create and Submit an XML SItemap
How to Create and Submit an XML SItemap
 
SEO Strategies by Thirdparty Labs and Shovemedia
SEO Strategies by Thirdparty Labs and ShovemediaSEO Strategies by Thirdparty Labs and Shovemedia
SEO Strategies by Thirdparty Labs and Shovemedia
 
SEO
SEOSEO
SEO
 
importance of Seo In Today Era
importance of Seo In Today Eraimportance of Seo In Today Era
importance of Seo In Today Era
 
Flavours of SEO
Flavours of SEOFlavours of SEO
Flavours of SEO
 
WordPress SEO - Geoff Kenyon and Justin Briggs
WordPress SEO - Geoff Kenyon and Justin BriggsWordPress SEO - Geoff Kenyon and Justin Briggs
WordPress SEO - Geoff Kenyon and Justin Briggs
 
Seo
SeoSeo
Seo
 

HTML, WordPress, and SEO

  • 1.
  • 2.
  • 3. Making SEO Easy in WordPress
  • 5.
  • 6.
  • 7.
  • 8. Meta Description: Make it Relevant <meta name=&quot;description&quot; content=&quot;<?php bloginfo('description'); ?>&quot; /> <?php if ( is_single () || is_page () ) : if ( have_posts () ) : while ( have_posts () ) : the_post () ; ?> < meta name= &quot; description &quot; content= &quot; <?php the_excerpt () ; ?> &quot; /> <?php endwhile; endif; elseif(is_home ()) : ?> < meta name= &quot; description &quot; content= &quot; <?php bloginfo( 'description' ); ?> &quot; /> <?php endif ; ?>
  • 10.
  • 11.
  • 12.
  • 13. Our Goal: A Clear Layout
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. What does this look like in WP?
  • 21. What does this look like in WP?
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.

Editor's Notes

  1. Remy Sharp’s Script for enabling HTML5 in IE