Inbound Marketing - SEO
•Download as PPTX, PDF•
0 likes•531 views
The second step in Inbound Marketing is to make sure that the compelling content you create is optimized for search.
Recommended
Recommended
More Related Content
What's hot
What's hot (18)
Viewers also liked
Viewers also liked (20)
Similar to Inbound Marketing - SEO
Similar to Inbound Marketing - SEO (20)
More from Liberty Digital Marketing
More from Liberty Digital Marketing (20)
Recently uploaded
Recently uploaded (20)
Inbound Marketing - SEO
- 2. Basics
- 3. What’s a Search Engine?
- 5. What’s a SERP? Paid Paid Organic
- 6. Keywords
- 9. Keywords Leverage 1) URL 2) Navigation 3) Headings 4) Anchor text 5) Alt text
- 10. Cooperation
- 11. Quantity & Consistency Search engines love dynamic sites
- 12. Sitemaps & Navigation Give crawlers a map
- 13. Architecture <body bgcolor="#ffffff" topmargin=0 leftmargin=0 marginwidth=0 marginheight=0 scrolling="no"> <script LANGUAGE="JavaScript" type="text/javascript">window._writeEmbed("","main_ver8.swf","100%","100%","#ffffff","best","8");</script> </body> Flash looks nice,but doesn’t optimize
- 14. Link Building
- 16. Passive Sharing your content
- 17. Analyze
- 18. Thank You Email: jon.dipietro@domesticatingit.com Blog: domesticatingit.com Twitter: @JonDiPietro Book: “Social Media for Engineers & Scientists” leftbrainhandbook.com
Editor's Notes
- Mathematical PageRanks (out of 100) for a simple network (PageRanks reported by Google are rescaled logarithmically). Page C has a higher PageRank than Page E, even though it has fewer links to it; the link it has is of a much higher value. A web surfer who chooses a random link on every page (but with 15% likelihood jumps to a random page on the whole web) is going to be on Page E for 8.1% of the time. (The 15% likelihood of jumping to an arbitrary page corresponds to a damping factor of 85%.) Without damping, all web surfers would eventually end up on Pages A, B, or C, and all other pages would have PageRank zero. Page A is assumed to link to all pages in the web, because it has no outgoing links.