Search engine optimization involves maximizing website visitors through relevance, authority, and technical optimization. Relevance involves optimizing content, structure, keywords and formatting for search intent. Authority considers backlinks, with links from major sites valued more. Technical aspects optimize for mobile, speed, metadata, HTTPS, site maps and more to ensure search engines can access content. Regular evaluation of changes helps maintain effective SEO over time.

1. Search Engine Optimization
the process of maximizing the number of visitors to a particular website

2. How do search engines find my website?

3. How search engines work using analogy?
1. Relevant.
1. Authority.
1. Technical aspects.

4. Relevant
1. Whats is your website is about?
1. How website is structured?
1. Whats the keywords is used in URL?
1. How page is formatted?
1. Whats the keywords in headline within the given page?

5. Authority (the number of inbound links you have for your site)
● SEO is constantly changing and the techniques is that
worked last month might be not applied today, except the
number of backlinks that you have.
● The link coming from New york times is a lot more
authoritative than one coming from little website.

6. Technical aspects
● Optimize for mobile.
● Responsive Design.
● Page speed.
● Make meta title and description SEO friendly.
● Use AMP (Accelerated mobile pages).
● Optimize for voice search by focusing on long tail keywords.
● Use human language like “Ftkat”.
● Use https instead of http.
● Generate site map.

7. Technical aspects
● robots .txt files are case sensitive and must be set on main directory.
● Crawler cannot access infinite scroll (Webmaster Central Blog).
○ Chunk content into component page that can accessed when javascript
is disabled.
○ Determine how much content to include and avoid overlaps.
○ Recommended structure:
■ example.com/category?name=fun-items&page=1
■ example.com/fun-items?lastid=567
■ example.com/fun-items#1 (less optimal)
○ Verify pages thay out of bounds in the series return 404.

8. Technical aspects
● Use canonical to define the preferred URL also it effect on share counts.
● Remove or force the trailing slash in the end of URI.
● Add meta tags for sharing on facebook and twitter.
● Differentiate between 301 and 302 and google recommend to keep
redirect in place for at least one year.
● Don't include arabic slug in URL as it explained in Yoast article.

9. Technical aspects
● Use hreflang with rel=canonical tag.

10. Technical aspects
● Implement the schema markup using structured Data Markup Helper.

11. SEO tools and resources
● Google analytics
● Google webmaster tools
○ HTML Improvements.
○ Content Keywords.
○ Sitemaps and remove URLs.
● Open site explorer (OSE)
○ OSE is a popular premium backlink checker that allows you to
analyze the backlinks of any given website.
● Yoast for wordpress.

12. Questions!!

13. Thanks!!