The document provides guidelines for webmasters on site design, content, technical implementation and quality standards according to Google. The guidelines suggest: 1) creating a clear site structure and internal linking between pages; 2) optimizing pages for users by including important keywords and descriptive text; and 3) avoiding manipulative techniques like cloaking or hidden text that could provide poor user experience or be seen as deceptive. Webmasters are advised to focus on creating unique and valuable content for users rather than tricks to influence search engine rankings.

1. Google New Webmaster
Guidelines October 2012
Presentation Made by seo.guru7@gmail.
com

2. Design and Content Guidelines-1
● Make a site with a clear hierarchy and text
links
● Every page should be reachable from at
least one static text link.
● Site map(eg.If the site map has an extremely
large number of links, you may want to break
the site map into multiple pages.)
● Create a useful, information-rich site, and
write pages that clearly and accurately
describe your content.

3. Design and Content Guidelines-2
● Add as much as Keywords in Your article.
● use text instead of images to display
important names, content, or links.
● <title> elements and ALT attributes are
descriptive and accurate.
● Check for broken links and correct HTML.
● Search engine spider crawls dynamic pages
as well as static pages
● Review our recommended best practices for
images,video and rich snippets.

4. Technical guidelines
● Use a text browser such as Lynx to examine your site
● search engine spiders do not crawl your site's JavaScript,
cookies, session IDs, frames, DHTML, or Flash etc...
● Allow search bots to crawl your sites without session IDs or
arguments that track their path through the site.
● Make sure your web server supports the If-Modified-Since
HTTP header. This feature allows your web server to tell
Google whether your content has changed since we last
crawled your site. Supporting this feature saves you
bandwidth and overhead.
● Make use of the robots.txt file
● Block advertisement from being crawled by a robots.txt file.
● Make sure that content management system creates pages
and links that search engines can crawl.
● Monitor your site's performance and optimize load times.

5. Quality guidelines - Basic Principles
● Make pages primarily for users, not for
search engines.
● Don't deceive your users.
● Avoid tricks to improve search engine
rankings.
● Makes your website unique, valuable, or
engaging.

6. Quality guidelines- Avoid the
following techniques
● Automatically generated content
● link schemes
● Cloaking
● Sneaky redirects
● Hidden text or links
● Doorway pages
● Scraped content
● Participating in affiliate programs without adding sufficient
value
● Loading pages with irrelevant keywords
● Creating pages with malicious behavior, such as phishing or
installing viruses, trojans, or other badware
● Abusing rich snippets markup
● Sending automated queries to Google

7. Source and Reference:
http://support.google.
com/webmasters/bin/answer.py?
hl=en&answer=35769

8. Thank You