SEO-all about Search engine optimization


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presentation on search engine a brief idea about the methods for optimizing our website.methods are explained with examples.this presentation willbe useful for preparing seminar.

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SEO-all about Search engine optimization

  1. 1. Search Engine Optimization<br />Presented By<br />Anusree k<br />Roll No: 07<br />S7(Computer Science, LBSITW)<br />
  2. 2. What is a Search Engine?<br />An internet based tool that searches an index of documents for a particular term phrase or text specified by the user.<br />SEO - Search Engine Optimization<br />2<br />
  3. 3. How it works?<br />SEO - Search Engine Optimization<br />3<br />Web Crawling<br />Indexing<br />Processing<br />Ranking<br />
  4. 4. What is Search Engine Optimization?<br />SEO is the process of improving the visibility of a web site or a web page in search engine via the “natural” or “unpaid” search results.<br />SEO is about making small modifications to the parts of your website.<br />SEO - Search Engine Optimization<br />4<br />
  5. 5. What is the need for Search Engine Optimization?<br />SEO - Search Engine Optimization<br />5<br />
  6. 6. SEO Process <br />SEO - Search Engine Optimization<br />6<br />
  7. 7. Keyword Research<br />Keyword phrase research involves identifying a group of keyword phrases that will be used in optimization. <br />This step is critical and requires a considerable amount of time to find a good set of phrases.<br />SEO - Search Engine Optimization<br />7<br />
  8. 8. Reporting & Goal Setting<br />After establishing your list of targeted keyword phrases, it is important to understand what the site's starting position is within the search engines.<br />Doing so ensures that you know the specific areas that need work.<br />After developing a complete picture of the site's starting position, goals are set for the SEO plan. <br />SEO - Search Engine Optimization<br />8<br />
  9. 9. Page Optimization and Content Development <br />Page optimization and content development are critical to search engine’s success. <br />Content is king in search engine optimization. <br />In addition to content development, other important optimization tactics are used such as on page optimization and off page optimization.<br />SEO - Search Engine Optimization<br />9<br />
  10. 10. Link Building<br />Maximize Quality Link Popularity<br />Link Popularity is the term given to the number of other sites linking to yours.<br />In  link building, we get inbound links for the website to increase its link popularity and to get the website into top of the search results.<br />SEO - Search Engine Optimization<br />10<br />
  11. 11. Follow Up Reporting and Analysis<br />The same reporting done in the initial phase of the campaign is done again at regular intervals.<br />SEO does not start and finish with these steps and the initial work that we do. <br />It is important to continually monitor results and build meaningful content into the site.<br />SEO - Search Engine Optimization<br />11<br />
  12. 12. Types of SEO<br />On Page Optimization<br />On-page optimization is what can be done on the page of a website to maximize its performance in the search engines for target keywords related to the on-page content.<br />On-page factors are controlled by coding on website pages<br />Off Page Optimization<br />Off-page optimization is the most important part in search engines optimization because it gives back links to your sites and it requires a lot of work on a daily basis.<br />Include the process of mentioning your website in social networks, blogs and other websites.<br />SEO - Search Engine Optimization<br />12<br />
  13. 13. On Page Optimization<br />Domain Name<br />A good domain is short, easy to read, easily memorable.<br />Example:,<br />File Name<br />Filenames should be short and self descriptive.<br />Example: viewProfile.html, listProducts.php<br />SEO - Search Engine Optimization<br />13<br />
  14. 14. Title<br />Make sure that each page of your website has a title. Title should be relevant to the content of the page.<br />Syntax: In the HEAD section of the site add:<title>Your Keyword-Rich, Descriptive Page Title Here</title><br />Meta Tag<br />Your websites meta description should contain a brief description of your website.<br />Syntax: In the HEAD section of the site add:<meta name="keywords" content="KEYWORD1 KEYWORD2 KEYPHRASE1 etc. - about 30 to 40 unique words"><meta name="description" content="An accurate, keyword-rich description - about 150 characters"><br />SEO - Search Engine Optimization<br />14<br />
  15. 15. Content <br />Use Keywords in Your Text.<br />Each page of your content should contain about 250 – 600 words of unique content with 4 or 5 occurrences of your targeted keywords.<br />Provide unique, relevant and useful content in all pages.<br />More text gives better result.<br />Should avoid duplicate content.<br />SEO - Search Engine Optimization<br />15<br />
  16. 16. Linking<br />Internal Linking<br />External Linking<br />Reciprocal Linking<br />Anchor Text / Link Text and Link Titles<br />Here's an example: Hold your mouse pointer over this link to see a link title in action.<br /><a href="" title=“This is a link title">this link</a><br />SEO - Search Engine Optimization<br />16<br />
  17. 17. Images<br />Optimize use of Images<br />Use brief, but descriptive filenames and alt text.<br />Avoid writing extremely lengthy filenames.<br />Supply alt text when using images as links.<br />Store images in a directory of their own.<br />Use commonly supported file.<br />Custom error pages<br />Providing custom error pages will be more user friendly than the default error pages. <br />Example :<br />SEO - Search Engine Optimization<br />17<br />
  18. 18. Update frequently<br />Add new contents often to keep the site on top.<br />Search engines will give more points for changing contents.<br />Dynamic Web Pages - The dynamic pages rank higher in the search engine results.<br />It is better to dynamically change your web content at frequent intervals.<br />SEO - Search Engine Optimization<br />18<br />
  19. 19. Off Page Optimization<br />Includes:<br />Blogging<br />Blog about new content or services.<br />Social Media Networking<br />Use social medias like orkut, facebook, twitter to promote your site.<br />Press releases<br />SEO - Search Engine Optimization<br />19<br />
  20. 20. SEO Ethics<br />White Hat/Good vs. Black Hat/Evil<br />White Hat<br />Follows search engine guidelines<br />Strives for best possible search engine ranking; <br />#1 ranking if possible<br />Black Hat<br />Knowingly breaks many/most of the search engine guidelines<br />Misrepresents content via techniques<br />Uses techniques to trick either the search engine, searcher, or both<br />Promises #1 ranking<br />SEO - Search Engine Optimization<br />20<br />
  21. 21. White Hat SEO techniques <br />Quality Content.<br />Titles and Meta tag.<br />Keyword Research and Effective Keyword Use.<br />Quality Inbound Links.<br />SEO - Search Engine Optimization<br />21<br />
  22. 22. Black Hat SEO techniques <br />Hidden content.<br />Meta keyword stuffing.<br />Doorway or gateway pages.<br />Link farming.<br />SEO - Search Engine Optimization<br />22<br />Here’s an example of the meta description tag being used incorrectly for a page promoting a restaurant called “MadeUp”,<br /><meta name=”description” content=”MadeUp restaurant website is the best MadeUp restaurant website, our restaurant is better than any restaurant,great restaurant,best food restaurant,visit our restaurant” /><br />These are the pages that do not contain any good information readable by the humans but are maintained for search engine bots alone. <br />Usually, stuffed with keywords and links alone to attract search visits via great page ranks.<br />
  23. 23. SEO - Search Engine Optimization<br />23<br />
  24. 24. Website Structure<br />SEO - Search Engine Optimization<br />24<br />Root folder for the website<br />Folders and files in the web site<br />Web.config file for the web site<br />Robots.txt is a file used to restrict search engine from indexing the site pages<br />Sitemap provides the web site’s map to the search engine. Which makes it easy to crawl the pages<br />
  25. 25. Robots.txt<br />A file which permits or denies access to robots or crawlers to areas of your site.<br />Place this file in the root directory of website structure.<br />Decide on what all pages you want to be indexed and create a customized robots.txt accordingly.<br />SEO - Search Engine Optimization<br />25<br />
  26. 26. Robots.txt works likes this: <br />A robot wants to visit a Web site URL, say Before it does so, it firsts checks for, and finds: <br />The "User-agent: *" means this section applies to all robots. The "Disallow: /" tells the robot that it should not visit any pages on the site.<br />SEO - Search Engine Optimization<br />26<br />User-agent: * <br />Disallow: /<br />
  27. 27. Use Sitemap.xml<br />A Sitemap is an XML file that lists the URLs for a site.<br />Sitemap are list of URLs that are available in our website.<br />You can visit to generate the sitemap of your website.<br />SEO - Search Engine Optimization<br />27<br />
  28. 28. Real World Examples<br />IEEE has emphasized the need for SEO in Tourism industry.<br />The study found out that half of the American Travellers make their accommodations reservations through the internet.<br />Therefore, the ranking in search engine results become more important.<br />The motels which performed the SEO process in their websites saw a rise in their search engine rankings<br />SEO - Search Engine Optimization<br />28<br />
  29. 29. Conclusion<br />You have a website which contain very useful information to mankind, but if that website is not known to masses then your hard work goes unwatched.<br />SEO helps in improving the flow of traffic into your website.<br />SEO is so far the best process to improve our ranking in search engines.<br />So as long as there are websites, the need of SEO exists.<br />SEO - Search Engine Optimization<br />29<br />
  30. 30. References<br /><br />SEO.Search.Engine.Optimization.2nd.Edition.2010.pdf<br /><br /><br /><br />SEO - Search Engine Optimization<br />30<br />
  31. 31. THANK YOU<br />SEO - Search Engine Optimization<br />31<br />
  32. 32. Questions??<br />SEO - Search Engine Optimization<br />32<br />