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SEO for WordPress WordCamp Toronto 2011

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Ruth Maude
Ruth Maude

In this session we’ll look at ways to use keywords within your WordPress site structure, SEO plugins, On-page SEO principles, how to present web content for search engines and a human audience.

TechnologyDesign
1 of 28
SEO for WordPress Ruth Maude, Dandelion Web Design How to do better in Google
Choose the best SEO platform
Keywords: make a list ,[object Object],[object Object],[object Object],[object Object],[object Object]
Use Keywords in the Naming Structure of Web site ,[object Object]
Anchor Text ,[object Object],[object Object]
Use Keywords in the Naming Structure of Web site ,[object Object],[object Object],[object Object]
Permalink settings /%postname%/ /%category% Use Permalinks Migration Plugin for WordPress
Use Keywords in the Naming Structure of Web site ,[object Object],[object Object],[object Object],[object Object]
Customize the permalink for each individual page/post
Plugin: WordPress SEO by Yoast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Titles and Meta Descriptions Title Meta Description
Snippet Preview Tool Enter a 70 character custom Title Enter a 140 character custom description
Page Analysis Tab
xml sitemap ,[object Object],[object Object],[object Object],[object Object]
Content ,[object Object],[object Object]
Write for Search Engines ,[object Object],[object Object],[object Object],[object Object],[object Object]
Adjust the label Don’t worry if changing your page title messes up your menu. Adjust navigation labels under Appearance -> Menu
Write for Search Engines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Write for Search Engines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Page Speed ,[object Object],[object Object],[object Object]
Write for People ,[object Object],[object Object],[object Object],[object Object],[object Object]
Google Tools ,[object Object],[object Object],[object Object],[object Object]
Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Drive traffic to your site with social media
Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommended Plugins ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]

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SEO for WordPress WordCamp Toronto 2011