The document discusses e-marketing strategies that entrepreneurs can utilize, including search engine optimization (SEO), social media marketing, and pay-per-click advertising. It emphasizes the importance of an optimized website that engages visitors and converts them into customers. Strategies mentioned include blogging, video content, email campaigns and community building through social networks to transform strangers into customers.
How to Create a Facebook Fan Page for Your BusinessDelena Roth
This document provides instructions on how to create a Facebook fan page as a marketing tool, including choosing a profile picture and cover photo, adding a description and links, and inviting people to like the page. It explains the differences between a personal and fan page and advantages of a fan page such as unlimited fans and metrics. Resources are included for dimensions of images and links to create a fan page and learn about different page types.
Link Your Way to Visibility: Online PR BasicsAnne Carr
Bolt Public Relations' president, Caroline Callaway, and social media director, Anne Carr, presented a seminar to interior designers at Kravet Fabrics in San Diego and provided insider tips from the PR industry. Learn how to maximize your visibility online, capitalize on your LinkedIn connections, and define your brand to grow your business and
reach untapped audiences. From LinkedIn to press releases and the free resources used by top PR agencies, you'll walk away with easy steps to start, maintain or grow your business through new avenues of exposure.
The document discusses inbound marketing strategies and social media. It provides tips for businesses on using content marketing, blogging, and social media to build relationships with customers and earn their permission and trust. The key aspects are creating valuable, remarkable content; engaging in conversations to build social capital and trust over time; and focusing on contributing value to customers rather than just promoting the business.
Facebook Pay Per Click Ads For Great AgentsStacey Alcorn
Facebook pay per click (PPC) ads can be effective for real estate success if certain conditions are met. PPC ads target highly specific audiences on Facebook based on demographics and interests. They are inexpensive starting at $1 and allow advanced targeting of potential home buyers. The ads appear on the sidebar of Facebook and can generate brand awareness and leads for listings, events, and business pages if advertisers regularly monitor performance and cultivate followers.
Digital marketing proposal new converted (1)nehagupta60895
About Startup Solutions.
Startup Solutions is a One-Stop-Consulting for all your Business and Corporate requirements.
* Website Designing & Development
* Digital Marketing
* Logo Designing/Graphics
* Google ads /PPC
* SEO /SMO
* Whatsapp marketing
* Facebook, Youtube Subscribers, Instagram Marketing
* Bulk SMS, Email Marketing
The document provides tips for optimizing a LinkedIn profile to build credibility and generate leads, including completing profile details, using relevant keywords, creating a public profile and custom URL, joining groups relevant to one's industry or clients, and linking to one's website to improve search engine rankings and visibility to recruiters and prospective customers browsing LinkedIn. The presentation also outlines additional tools on LinkedIn like company pages, communication plans, and apps to further professional networking and brand promotion.
The document discusses e-marketing strategies that entrepreneurs can utilize, including search engine optimization (SEO), social media marketing, and pay-per-click advertising. It emphasizes the importance of an optimized website that engages visitors and converts them into customers. Strategies mentioned include blogging, video content, email campaigns and community building through social networks to transform strangers into customers.
How to Create a Facebook Fan Page for Your BusinessDelena Roth
This document provides instructions on how to create a Facebook fan page as a marketing tool, including choosing a profile picture and cover photo, adding a description and links, and inviting people to like the page. It explains the differences between a personal and fan page and advantages of a fan page such as unlimited fans and metrics. Resources are included for dimensions of images and links to create a fan page and learn about different page types.
Link Your Way to Visibility: Online PR BasicsAnne Carr
Bolt Public Relations' president, Caroline Callaway, and social media director, Anne Carr, presented a seminar to interior designers at Kravet Fabrics in San Diego and provided insider tips from the PR industry. Learn how to maximize your visibility online, capitalize on your LinkedIn connections, and define your brand to grow your business and
reach untapped audiences. From LinkedIn to press releases and the free resources used by top PR agencies, you'll walk away with easy steps to start, maintain or grow your business through new avenues of exposure.
The document discusses inbound marketing strategies and social media. It provides tips for businesses on using content marketing, blogging, and social media to build relationships with customers and earn their permission and trust. The key aspects are creating valuable, remarkable content; engaging in conversations to build social capital and trust over time; and focusing on contributing value to customers rather than just promoting the business.
Facebook Pay Per Click Ads For Great AgentsStacey Alcorn
Facebook pay per click (PPC) ads can be effective for real estate success if certain conditions are met. PPC ads target highly specific audiences on Facebook based on demographics and interests. They are inexpensive starting at $1 and allow advanced targeting of potential home buyers. The ads appear on the sidebar of Facebook and can generate brand awareness and leads for listings, events, and business pages if advertisers regularly monitor performance and cultivate followers.
Digital marketing proposal new converted (1)nehagupta60895
About Startup Solutions.
Startup Solutions is a One-Stop-Consulting for all your Business and Corporate requirements.
* Website Designing & Development
* Digital Marketing
* Logo Designing/Graphics
* Google ads /PPC
* SEO /SMO
* Whatsapp marketing
* Facebook, Youtube Subscribers, Instagram Marketing
* Bulk SMS, Email Marketing
The document provides tips for optimizing a LinkedIn profile to build credibility and generate leads, including completing profile details, using relevant keywords, creating a public profile and custom URL, joining groups relevant to one's industry or clients, and linking to one's website to improve search engine rankings and visibility to recruiters and prospective customers browsing LinkedIn. The presentation also outlines additional tools on LinkedIn like company pages, communication plans, and apps to further professional networking and brand promotion.
Social media is important for businesses for several reasons: it helps brand the business, increases exposure in the marketplace, and increases traffic to the business's website. Using social media effectively can grow a business by developing a loyal following, improving search rankings, growing business partnerships, and more. The document provides tips on how to use various social media platforms like Facebook, LinkedIn, and Twitter to market a business and engage with customers. It also discusses challenges of social media and how to overcome them.
Sbims presentation preparing to build your brand online - september 10Marketing Angels
The document discusses branding and marketing strategies for small businesses. It emphasizes defining the brand, positioning, target markets, and goals of the business website. Key recommendations include taking a holistic approach to branding, understanding the brand image and how it matches customers, and measuring brand awareness through website traffic and referrals. The document also provides tips for website goals like capturing leads, building a database, selling products, hosting events, and building an online community.
From Lead Capture to Close...and Everything in BetweenJulie Weishaar
Leverage the Internet To Increase Sales & Decrease Your Expenses! Leverage your existing websites (including social media sites) by increasing your exposure to your target market to build your list and Automatically capture the contact information of anyone visiting your websites. Advertise and get your marketing message to your best customers and your prospects. Get your marketing messages automatically and consistently to your customers and prospects. improve your relationship with your list. Automatically follow-up with your list. Track your progress and increase sales.
Fresh Take Marketing is a full-service marketing agency that provides design, photography, illustration, web design, print, and digital marketing services. They aim to tell client stories in a clear and thought-provoking way through their creative professionals. As an extension of clients, they offer a fresh perspective and focus on the customer through account management. Their local presence combines with national experience, and they work within budget guidelines as a partner clients can count on.
This document provides an overview of how to use Facebook ads effectively. It discusses the various types of Facebook ads, including page post engagement ads, click-to-website ads, app install ads, and more. It also covers how to set objectives, choose audiences, optimize images and text, set budgets and schedules. Premium ad placements like newsfeed and right column are also explained. The document emphasizes testing ad types and images to find the most effective options and targeting the right audience to increase responses and reduce costs.
5 Audiences You Need To Be Targeting With Facebook AdsAaron Zakowski
Facebook ads are the best ROI ad product ever. However, the key to success is targeting the right offer to the right audience. Here are 5 profitable audiences that your startup should be targeting.
This presentation was delivered at #BlueCon2016 at #HubEtzion February 2016.
The document provides tips for building a strong personal brand and using email marketing effectively. It discusses establishing a consistent online personal branding statement with a profile picture and website. It also offers recommendations for blogging, using tools like SurveyMonkey for research, and determining an appropriate email format based on content and call to action. Finally, it discusses elements of effective email marketing like segmentation, consistency, and using tools like CRM to craft targeted messages.
The document provides an overview of strategies and techniques for online business and marketing. It discusses starting an online business, developing a website, promoting the business online through search engine optimization, social media, email, and other channels. It also covers creating an internet marketing plan, measuring success through web analytics, and factors that can affect website conversions.
- The document discusses two types of marketing: outbound marketing which is one-way communication, and inbound marketing which is two-way communication. [1]
- Outbound marketing such as TV, radio, and billboards established brand authorities in the past, but people now avoid ads and direct mail. Inbound marketing on the internet allows customers to find information themselves. [2]
- The document proposes selling digital marketing services to clients such as websites, SEO/SEM, social media marketing, and email marketing to help clients be found online and drive sales. Completing a digital marketing analysis form is presented as the first step to qualify clients and develop a marketing plan. [3
This document introduces inbound marketing and discusses its advantages over traditional outbound marketing. It outlines the 4 steps to successful inbound marketing: 1) Create optimized content, 2) Optimize content for search engines and social media, 3) Promote content through social sharing and new marketing channels, and 4) Convert leads and analyze marketing performance. Inbound marketing focuses on attracting and engaging customers through relevant content rather than interrupting them with ads. It emphasizes blogging, social media, SEO and generating organic traffic from prospects actively seeking solutions.
This document introduces inbound marketing. It discusses how inbound marketing pulls potential customers to a business through content like blogging, social media, and SEO rather than interrupting potential customers through outbound tactics like ads. It outlines the 4 steps to successful inbound marketing: create optimized content, promote that content strategically using social media and other channels, convert leads and analyze results to improve efforts. The goal of inbound is to build authority and earn links organically rather than pay for ads or promotions.
Local search marketing helps potential customers find businesses through search engines and directories when looking for local products and services. It is a cost-effective way for small businesses to increase brand awareness online as most customers now search online to find local businesses. To succeed with local search marketing, businesses should claim listings on search engines like Google and Bing as well as local directories, optimize their websites and listings for local keywords, and use social media like Facebook, Twitter and YouTube to engage local customers.
Youzus is a social media marketing agency that offers various services to help clients build their brand and engage customers through creative social media campaigns. They develop strategies to make clients' products and services stand out online and off. Youzus works closely with clients, provides weekly reports, and offers services like social media management, graphic design, and consulting. Their team of specialists helps clients in industries like real estate, charity, and consumer products gain followers and drive business through social platforms.
Steve Carpenter hosted a workshop on using Facebook for business. He discussed direct response marketing versus branding, differences between Facebook pages and profiles, and tips for content creation and scheduling. Steve also covered Facebook advertising examples like engagement ads, likes ads, and conversion ads. He explained how to target specific audiences in ads and beat Facebook's EdgeRank algorithm. The workshop provided tools and strategies for businesses to utilize Facebook effectively.
Top Real Estate Agents and Top Mortgage Loan Officers build their brands by these simple but powerful strategies. When executing this marketing strategy Realtors and Lenders build brand awareness, create trust, and grow sales.
Five Star Painting employs an inbound marketing strategy including SEO, blogging, and social media to generate leads. Social media provides an opportunity to promote the business for free by learning about customers, the industry, and connecting with others. The goals for social media include increasing website traffic, converting social media visitors to qualified leads, and increasing sales through social media leads. Tools recommended for social media include Twitter, Facebook, LinkedIn, blogging, and managing networks through Hootsuite to update content daily.
Alfredo Becerra Jr. has over a decade of experience in marketing and business development in the gift and table industry. He has a track record of implementing successful marketing strategies that generated multimillion dollar revenue growth. Some of his areas of expertise include lead generation, customer relationship management, e-commerce development, social media initiatives, and marketing campaign creation. He looks forward to discussing potential opportunities to leverage his skills and experience.
This document provides an overview of Facebook advertising best practices. It discusses how to define an ideal audience through demographic, interest, and behavioral targeting. It also covers ad creative testing, placement optimization, and setting up proper tracking and attribution models to measure a campaign's impact across Facebook and other online channels. The key is to target the right audiences with the right message and metrics to continually improve marketing strategies on Facebook.
The document provides an overview of how members can customize and make the most of their Friends of Hu-Friedy account. It describes the various sections and tabs within the My Account page where members can update their profile information, track continuing education credits, create wish lists, participate in forums, and more. The goal is for members to have a personal experience and stay involved to expand their network and benefits.
Social media is important for businesses for several reasons: it helps brand the business, increases exposure in the marketplace, and increases traffic to the business's website. Using social media effectively can grow a business by developing a loyal following, improving search rankings, growing business partnerships, and more. The document provides tips on how to use various social media platforms like Facebook, LinkedIn, and Twitter to market a business and engage with customers. It also discusses challenges of social media and how to overcome them.
Sbims presentation preparing to build your brand online - september 10Marketing Angels
The document discusses branding and marketing strategies for small businesses. It emphasizes defining the brand, positioning, target markets, and goals of the business website. Key recommendations include taking a holistic approach to branding, understanding the brand image and how it matches customers, and measuring brand awareness through website traffic and referrals. The document also provides tips for website goals like capturing leads, building a database, selling products, hosting events, and building an online community.
From Lead Capture to Close...and Everything in BetweenJulie Weishaar
Leverage the Internet To Increase Sales & Decrease Your Expenses! Leverage your existing websites (including social media sites) by increasing your exposure to your target market to build your list and Automatically capture the contact information of anyone visiting your websites. Advertise and get your marketing message to your best customers and your prospects. Get your marketing messages automatically and consistently to your customers and prospects. improve your relationship with your list. Automatically follow-up with your list. Track your progress and increase sales.
Fresh Take Marketing is a full-service marketing agency that provides design, photography, illustration, web design, print, and digital marketing services. They aim to tell client stories in a clear and thought-provoking way through their creative professionals. As an extension of clients, they offer a fresh perspective and focus on the customer through account management. Their local presence combines with national experience, and they work within budget guidelines as a partner clients can count on.
This document provides an overview of how to use Facebook ads effectively. It discusses the various types of Facebook ads, including page post engagement ads, click-to-website ads, app install ads, and more. It also covers how to set objectives, choose audiences, optimize images and text, set budgets and schedules. Premium ad placements like newsfeed and right column are also explained. The document emphasizes testing ad types and images to find the most effective options and targeting the right audience to increase responses and reduce costs.
5 Audiences You Need To Be Targeting With Facebook AdsAaron Zakowski
Facebook ads are the best ROI ad product ever. However, the key to success is targeting the right offer to the right audience. Here are 5 profitable audiences that your startup should be targeting.
This presentation was delivered at #BlueCon2016 at #HubEtzion February 2016.
The document provides tips for building a strong personal brand and using email marketing effectively. It discusses establishing a consistent online personal branding statement with a profile picture and website. It also offers recommendations for blogging, using tools like SurveyMonkey for research, and determining an appropriate email format based on content and call to action. Finally, it discusses elements of effective email marketing like segmentation, consistency, and using tools like CRM to craft targeted messages.
The document provides an overview of strategies and techniques for online business and marketing. It discusses starting an online business, developing a website, promoting the business online through search engine optimization, social media, email, and other channels. It also covers creating an internet marketing plan, measuring success through web analytics, and factors that can affect website conversions.
- The document discusses two types of marketing: outbound marketing which is one-way communication, and inbound marketing which is two-way communication. [1]
- Outbound marketing such as TV, radio, and billboards established brand authorities in the past, but people now avoid ads and direct mail. Inbound marketing on the internet allows customers to find information themselves. [2]
- The document proposes selling digital marketing services to clients such as websites, SEO/SEM, social media marketing, and email marketing to help clients be found online and drive sales. Completing a digital marketing analysis form is presented as the first step to qualify clients and develop a marketing plan. [3
This document introduces inbound marketing and discusses its advantages over traditional outbound marketing. It outlines the 4 steps to successful inbound marketing: 1) Create optimized content, 2) Optimize content for search engines and social media, 3) Promote content through social sharing and new marketing channels, and 4) Convert leads and analyze marketing performance. Inbound marketing focuses on attracting and engaging customers through relevant content rather than interrupting them with ads. It emphasizes blogging, social media, SEO and generating organic traffic from prospects actively seeking solutions.
This document introduces inbound marketing. It discusses how inbound marketing pulls potential customers to a business through content like blogging, social media, and SEO rather than interrupting potential customers through outbound tactics like ads. It outlines the 4 steps to successful inbound marketing: create optimized content, promote that content strategically using social media and other channels, convert leads and analyze results to improve efforts. The goal of inbound is to build authority and earn links organically rather than pay for ads or promotions.
Local search marketing helps potential customers find businesses through search engines and directories when looking for local products and services. It is a cost-effective way for small businesses to increase brand awareness online as most customers now search online to find local businesses. To succeed with local search marketing, businesses should claim listings on search engines like Google and Bing as well as local directories, optimize their websites and listings for local keywords, and use social media like Facebook, Twitter and YouTube to engage local customers.
Youzus is a social media marketing agency that offers various services to help clients build their brand and engage customers through creative social media campaigns. They develop strategies to make clients' products and services stand out online and off. Youzus works closely with clients, provides weekly reports, and offers services like social media management, graphic design, and consulting. Their team of specialists helps clients in industries like real estate, charity, and consumer products gain followers and drive business through social platforms.
Steve Carpenter hosted a workshop on using Facebook for business. He discussed direct response marketing versus branding, differences between Facebook pages and profiles, and tips for content creation and scheduling. Steve also covered Facebook advertising examples like engagement ads, likes ads, and conversion ads. He explained how to target specific audiences in ads and beat Facebook's EdgeRank algorithm. The workshop provided tools and strategies for businesses to utilize Facebook effectively.
Top Real Estate Agents and Top Mortgage Loan Officers build their brands by these simple but powerful strategies. When executing this marketing strategy Realtors and Lenders build brand awareness, create trust, and grow sales.
Five Star Painting employs an inbound marketing strategy including SEO, blogging, and social media to generate leads. Social media provides an opportunity to promote the business for free by learning about customers, the industry, and connecting with others. The goals for social media include increasing website traffic, converting social media visitors to qualified leads, and increasing sales through social media leads. Tools recommended for social media include Twitter, Facebook, LinkedIn, blogging, and managing networks through Hootsuite to update content daily.
Alfredo Becerra Jr. has over a decade of experience in marketing and business development in the gift and table industry. He has a track record of implementing successful marketing strategies that generated multimillion dollar revenue growth. Some of his areas of expertise include lead generation, customer relationship management, e-commerce development, social media initiatives, and marketing campaign creation. He looks forward to discussing potential opportunities to leverage his skills and experience.
This document provides an overview of Facebook advertising best practices. It discusses how to define an ideal audience through demographic, interest, and behavioral targeting. It also covers ad creative testing, placement optimization, and setting up proper tracking and attribution models to measure a campaign's impact across Facebook and other online channels. The key is to target the right audiences with the right message and metrics to continually improve marketing strategies on Facebook.
The document provides an overview of how members can customize and make the most of their Friends of Hu-Friedy account. It describes the various sections and tabs within the My Account page where members can update their profile information, track continuing education credits, create wish lists, participate in forums, and more. The goal is for members to have a personal experience and stay involved to expand their network and benefits.
AAGP Broward Chapter Gestner Presentation July 2009 Final (2)deborahgoldengestner
Presentation by Deborah S. Golden-Gestner, GPC regarding NEW REVENUE OPTIONS for GRANT PROFESSIONALS who are looking for capital, programming & operational grant dollars. Powerpoint presentation.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Patogenicidad de Paecilomices fumosoroseus (isaria fumosorosea) en Mosquita ...wilberth chan cupu
Este documento describe un estudio que evaluó el desarrollo in vitro y la patogenicidad de cuatro cepas nativas y una cepa comercial de Paecilomyces fumosoroseus en huevos y ninfas de la primera etapa de Bemisia tabaci. Las variables evaluadas incluyeron la tasa de crecimiento diario de la colonia, esporulación y tasa de germinación de esporas. Todas las cepas fueron patogénicas, causando entre 29.8-45.5% de mortalidad en huevos y 51.4-74.5
The document discusses a STaR Chart, which is used to rate schools' progress in meeting technology goals. It provides details on the rating criteria, how to find school ratings online, and shares the results from one school. The school is rated advanced in 3 categories but needs improvement in using technology in the classroom. Suggestions are made to incorporate more technology into lessons, provide trainings, and get student input on their technology interests.
Xavier Agriculture Extension Service (XAES) dispersed livestock to farmers in several municipalities in Zamboanga Sibugay and Zamboanga del Norte. This included 572 carabaos and cattle, 1,374 swine, and 5,975 goats. XAES also partnered with the Department of Education to provide a milk feeding program for malnourished children. Additionally, XAES partnered with DA-RFU 9 to train 160 Community Animal Health Volunteers over 8 municipalities to provide animal healthcare services. The Executive Director of XAES also served as an AI consultant for high risk municipalities in Zamboanga Sibugay.
This document provides information and resources for supporting those who have lost someone to suicide ("survivors"). It discusses common survivor experiences like shock, intense emotions, questioning why it happened, and feelings of guilt. It also outlines reactions to traumatic experiences like distressing thoughts/images, avoidance, and hypervigilance. The document notes signs that warrant professional referral such as loss of emotional control, depression/trauma lasting weeks, and inability to function. Finally, it discusses survivors' needs like help validating their loss, managing triggers, retelling the story, and adjusting to changes, as well as the risk of suicidal thoughts among survivors.
Localized Career Guidance for All Ages (Bethney Ahrendsen at 2014 APCDA Confe...Kuder, Inc.
This presentation was conducted by Bethney Ahrendsen on May 19, 2014, at the 2014 Asia Pacific Career Development Association (APCDA) conference in Honolulu, HI.
The ODU 11/12 Explorer was designed by Hu-Friedy in conjunction with Old Dominion University's dental hygiene program. It has a fine tip and rounded back for easy insertion into deep pockets, and a shank design that allows for better adaptation to interproximal and curved surfaces. The double-ended explorer can be used to explore the entire dentition with one instrument. It is made of a durable alloy and provides tactile sensitivity for detecting calculus and exploring periodontal pockets.
This document provides an overview of advanced instrumentation techniques and tools used in periodontal procedures. It discusses scalers, curettes, and other instruments for assessments, debridement, and removing deposits from root surfaces. Videos demonstrate using these tools in different areas of the mouth and on extracted teeth. The goal is to help clinicians understand advanced instrumentation options and how to incorporate them for optimal patient care outcomes.
http://www.forexincomeenginereviews.net: Forex Income Engine is a trading course created by Bill Poulos, to help traders profit from the Forex market. Find information and reviews
From Super to Savickas: A Review of Career Theory & its Application (Dr. JoAn...Kuder, Inc.
This presentation was conducted by Dr. JoAnn Harris-Bowlsbey on May 21, 2014, at the 2014 Asia Pacific Career Development Association (APCDA) conference in Honolulu, HI.
Panorama et perspectives sur les outils de management de la performance dont disposent les banques à Luxembourg, leur permettant de s’adapter, et au premier rang desquels figure la Business Intelligence, avec un focus particulier sur les Open Source Software (OSS / BI)
This document discusses various types of digital marketing such as social media marketing, search engine optimization, email marketing, and pay-per-click advertising. It outlines the benefits of digital marketing like improved conversion rates and revenues. The document also explores career opportunities in digital marketing such as working as an entrepreneur, freelancer, or for a company. Key terms like SEO, SMM, and content writing are defined.
NetCentered Marketing: Leveraging Your Website for ResultsCirrus ABS
Element Three and Cirrus ABS join forces to show businesses how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated are specific action items for how you can enhance the effectiveness of your website.
NetCentered Marketing: Leveraging Your Website for ResultsElement Three
Learn how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated are specific action items for how you can enhance the effectiveness of your website.
Those who are interested in promoting business through online, could make use of this presentation. Also, The students pursuing commerce degree could use this PPT.
The document discusses inbound marketing and how it differs from traditional outbound marketing approaches. It defines inbound marketing as thinking like a publisher by focusing on creating useful content to attract and engage potential customers, rather than interrupting them with sales messages. The document provides an overview of developing an inbound marketing plan, tools for social media platforms like Facebook, Twitter and LinkedIn, and how to measure the results of inbound marketing efforts. It emphasizes focusing on relationships, researching customer interests, and experimenting with different tactics.
Presentation part 2
Do you want to get your site seen by search engines and to drive more traffic to your site? Or do you wish you could get better value from the visitors you are getting? Maybe you read the press and are wondering whether Twitter or facebook can help your business?
If the answer is "yes" to any of these then this presentation is for you:
Understand search engines and how to attract them to your website
Develop online and offline marketing strategies
Use the internet to create a powerful prospect database
Build your brand and attract visitors online
And understand how to use cost effective internet communications
This document provides an overview of various internet marketing strategies, including search engine marketing, social media marketing, display advertising, email marketing, viral marketing, affiliate marketing, blog marketing, and how to set a marketing budget. It discusses the objectives and importance of internet marketing, how each strategy works, and gives examples of some major strategies like search engine optimization, search engine marketing, and social media marketing on platforms like Facebook.
Fundamental of Digital marketing- Basic Of Digital Marketing Amit Thakur
Digital Marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
Digital marketing is sort of an umbrella term that includes all the modern marketing strategies. We are talking about marketing tactics that involve reaching out to the target customers through online marketing (Internet, mobile phones,) and social media marketing (Facebook, Instagram, Twitter, and such.)
This document provides an overview of digital marketing. It defines digital marketing as building and maintaining customer relationships through online activities to facilitate the exchange of goods and services. The document then discusses key aspects of digital marketing including search engine optimization, pay-per-click advertising, social media marketing, and how digital marketing has evolved from a focus on search engine optimization to incorporating various online marketing channels. It also outlines some benefits of digital marketing such as increased sales, targeted traffic, and global reach.
ComfortLife Marketing Academy: Online AdvertisingOur Kids Media
Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
The document provides tips for marketing in a recession, including strategies to improve sales and customer relationships. It suggests tapping into existing customer bases by promoting loyalty, adding value beyond transactions, and communicating consistently. Specific strategies recommended are finding creative ways to show appreciation to customers and remind them of your value, using testimonials to showcase why customers should continue doing business with you, and actively promoting customer referrals. The document also discusses using social media, email marketing, search engine optimization, and paid search to help businesses during economic downturns.
This document provides an overview of digital marketing strategies and tactics. It discusses key components like social media marketing, pay per click advertising, content marketing and search engine optimization. The benefits of digital marketing are that it is cost effective, allows for targeted campaigns and provides measurable results. Specific tactics covered include developing social media content and campaigns on platforms like Facebook, Twitter and LinkedIn.
Creating a perfect digital marketing proposal for clients - Dean infotechDeanInfotech Pvt. Ltd.
Dean Infotech is an india based Digital Marketing Company. We are Professional in Digital Marketing Search Engine marketing that offered dadicated search engine optimization, PPC Services.
Search Engine Marketing is a broad term now. This presentation will help you to understand the basic concept of SEM & an overview of few paid social media platforms as well.
Digital marketing involves promoting brands and products online using various digital channels. It is now the most important part of marketing strategies. Digital marketing includes search engine optimization, social media marketing, pay-per-click advertising, mobile marketing, and more. There are many career opportunities in digital marketing such as digital marketing manager, SEO specialist, and social media executive. Training programs teach skills across 17 modules including SEO, social media, paid advertising, email marketing and more.
John Foley, Jr. is a recognized expert in social media and marketing. He has authored a book on business transformation and was ranked highly in various social media awards. The document discusses creating successful social media campaigns, including developing a plan, identifying the right audience, starting a conversation, and measuring results. It also covers tools like Facebook, Twitter, LinkedIn, and YouTube as well as mobile technologies like QR codes.
4 Months Digital Marketing Master CourseBhautik Sheth
The document provides information about a 4 month digital marketing program that covers all aspects of digital marketing through 10 training modules. It will teach principles of marketing, website development, search engine optimization, social media marketing, content marketing, affiliate marketing, and more. Successful graduates of the program will receive career assistance and many have found jobs in digital marketing roles.
Discover the exhilarating world of manta ray night snorkeling in Kona, Hawaii. Led by expert guides, participants witness these majestic creatures feeding on plankton under mesmerizing underwater lights. With stringent safety measures, environmental responsibility, and emergency preparedness, enjoy this unique adventure responsibly and securely with trusted tour operators.
Our Bahrain Visa PowerPoint Presentation offers a detailed and comprehensive guide to the Bahrain visa application process. It is designed to assist travelers, travel agents, and businesses in navigating the various visa types, including tourist, business, work, student, and family visas. Each section provides an in-depth look at eligibility criteria, required documents, and step-by-step application procedures. Additionally, the presentation includes valuable tips for avoiding common application mistakes, an overview of processing times, and details on fees and payment methods. This presentation aims to ensure a smooth and successful visa application experience, making travel to Bahrain as seamless as possible.
Traveling with Frontier Airlines through Boston Logan International Airport offers a budget-friendly and efficient experience. With the modern facilities at Terminal C, extensive services, and amenities provided by Frontier, passengers can enjoy a comfortable journey. Whether you're a frequent flyer or a first-time traveler, this guide aims to help you navigate BOS with ease and make the most of your trip.
With the American Airlines name change policy, you can alter the incorrect name on your flight ticket/boarding pass without any fuss. Therefore, it’s essential to understand the major guidelines before requesting a name change/correction. However, if you still encounter any issues, you can navigate to the AA website or approach the airline over the phone. Additionally, you can talk with a flight expert at +1-866-738-0741 to get your problem fixed in a few minutes.
A list of budget-friendly things that families can do in San Antonio! Dive into its rich history and vibrant culture at iconic landmarks like the Alamo. Explore colorful Market Square and stroll along the scenic River Walk. Enjoy family-friendly fun at Brackenridge Park and capture breathtaking views at the Tower of the Americas—all without breaking the bank!
How Does Allegiant Air Name Change Policy Work.pptxFlying Rules
Allegiant Air name change policy provides a straightforward and flexible workflow for requesting a name change/correction on the ticket. However, if you encounter any problems or have doubts, you can get in touch with the airline’s customer support. Furthermore, you can reach out to a consolidation desk at +1-800-865-1848 for immediate assistance.
visit at: https://www.flyingrules.com/name-change/allegiant-air-name-change-policy
Embark on an unforgettable journey to Goa, India,GoaDarling
Embark on an unforgettable journey to Goa, India, a captivating destination brimming with vibrant culture, pristine beaches, and culinary delights. Whether you're planning a College Group trip to Goa or seeking the perfect Goa tour package for family, this enchanting locale promises an experience like no other
Explore Austin's dynamic history and cultural tapestry on a captivating journey. From its origins as Texas' capital to architectural marvels like the Texas State Capitol and cultural hubs such as the Driskill Hotel. Dive into its diverse heritage, legendary music scene, key historical moments, natural beauty, and vibrant culinary delights.
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14. Advertising Promotion Publicity Search engines Website adv Directories PPI/PPC/PPL Company Websites Print Broadcast Billboard, etc. Collateral
15. Advertising Promotion Publicity Direct Marketing Incentives Special Events Appearances Search engines Website adv Directories PPI/PPC/PPL Company Websites Print Broadcast Billboard, etc. Collateral
16. Advertising Promotion Publicity Email marketing Web seminars Back links Blog posts Direct Marketing Incentives Special Events Appearances Search engines Website adv Directories PPI/PPC/PPL Company Websites Print Broadcast Billboard, etc. Collateral
17. Advertising Promotion Publicity Media Relations News Releases Feature Articles Direct Marketing Incentives Special Events Appearances Email marketing Web seminars Back links Blog posts Search engines Website adv Directories PPI/PPC/PPL Company Websites Print Broadcast Billboard, etc. Collateral
18. Advertising Promotion Publicity Media Relations News Releases Feature Articles Online media relations Natural SEO Optimized news releases Social Media Direct channel to market Direct Marketing Incentives Special Events Appearances Print Broadcast Billboard, etc. Collateral Email marketing Web seminars Back links Blog posts Search engines Website adv Directories PPI/PPC/PPL Company Websites
19. Marcomm Manager SEO Manager SEO Specialist Content developer Blogger Account Manager Web developer, designer Copywriter Paid Search Manager Advertising Promotion Publicity Account Exec/Manager Designer Copywriter Production Manger Media buyer Affiliate Marketing Manager Link Acquisition specialist Director of social media PR Account Exec (Writer Media Relations PR Strategist) Event Planner Promotions Manager Database manager
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24. You can call me… Director Manager Specialist Search Engine Marketing Search Engine Optimization SEM SEO
28. The Final Frontier CONVERSION Thank You John Nero [email_address] www.tizinc.com
Editor's Notes
Search has certainly changed marketing. There are new opportunities, new job functions, new specialties, new job titles and new – as yet to be determined – career paths, many of which you have already heard about today.
But the fundamentals still rule. The one’s we are going to touch on here are sales and marketing strategy, creativity, management, human relations and industry content.
Viewing emerging opportunities in the context of these fundamentals can have many benefits. It can improve your effectiveness at SEM, increase your value to your employers or clients, guide hiring and team building, shape your career path and much else. We’ll start with a look at where SEM fits in the broader business space
Mostly in business – government – politics – social service – but still have a market and are selling to it
Fits in to the area marketing communications. Traditionally, Marketing communications consists of three main areas;
advertising
Promotion
Publicity – The represent three related by distinct ways of communicating with your markets. Advertising is when you tell everybody you are a great catch PROMOTION is when your MOTHER tells everyone you qreat catch PUBLICITY is when your SPOUSE tells everyone you are a great catch. To take another analogy – advertising is when you tell everyone you would make a great employee, through your resume, etc, PROMOTION is when Onward Search says you would make a great employee, and PUBLICITY is when your REFERENCES say you would be a great employee.
Advertising tradtionally includes print, broadcast, advertisng and collateral such as brochures, which is ,
Transitioning into search engine advertising, website advertising online directories, as well as company sponsored web sites. Generally advertising is about persuasion
In the promotional area you usually find direct marketing – what used to be called direct mail, incentives, such as sweepstakes, special events, such as the Macy’s thanksgiving parade, showing up in the right parties. While there are elements of persuasion here for sure, it is more about selling by entertaining and association with things they like. Everyone loves a parade, a tee shirt and a free lunch.
In the electronic world – email marketing and web seminars might fit here. I would also put back link development and blog posting here, because it as a way of keeping your company or your client brand in front of the market
If advertising about persuasion, promotion about entertainment, PR is more about information. Public relations, more so than the others, you are subject to objective, third party validation. You can’t say what you want to say, it passes through an editorial filter. As such, it is among the most effective ways to communicate with your markets, but the amount of space that you can get is limited. In this way it is very
This is no different than in dealing with the online media – whether they are online magazine or blogs, but it is also very much like natural SEO. Getting more that two spots in the Google top ten, for example, is a challenge. But the challenges come new opportunities, knowing how to optimize a press release can not only help bring your pages into the top ten, for example, the press release itself may show up there as well. And social media relations fit in the general publicity are as well, since unless you bring valuable content to the table, you won’t have much credibility. And now there is a CRM dimension – because news releases often bypass the media they are also a way of communicating directly with your markets – which is something that traditional PR didn’t have to worry about. These are not hard and fast classifications, are more indicative of career paths. People tend to move between advertising and promotion, and promotion and PR, but usually the person drawn to advertising has a different skill set that tne person drawn to PR. Similar, we are seeing people in these traditional areas moving into the search related areas and see some of the traditional areas as ways of search professionals to expand their repertoire.
Media and methodology are the things that have changed the most. Used to be, for example, that the production manager was among the highest paid guys in an ad agency. The first agency I was with marked up production costs 50 percent, with the understanding that they would pay to re-run the job if the client wasn’t happy with the result. Today it is the Web guy whose next is on the line if the site crashes over the weekend and the company loses business. The methodologies by which we leverage the new media are different too. Just as there is a basic set of procedures and best practices for developing an news release and pitching a story to an editor, for example, there are techniques for Natural SEO, which can yield results. If you know the basics and gain experience in applying them, you may be able to build a career as a specialist. But, building your career around a technique only, would be equivalent to relying on website optimization tools to optimize a site. Surely they can get you in the ballpark, but effective, sustainable optimization will require attention to fundamentals, which often have little or nothing to do with new media or search methodologies. I know I am preaching to the choir here, but attention to the fundamentals is in some ways so obvious that it easy to take them for granted. Sherlock Holmes said something there is nothing so deceptive as an obvious fact. Sales & marketing savvy is certainly among the most important. I spoke with a woman recently who had hired someone to design a website for her site and she had asked if he could help with traffic as well. “Oh yeah, search engine optimization,” he said, “we do that. Just tell me what keywords you want to use and we’ll take it from there.” Now surely, even beyond the tools, you all have keyword discovery methodologies that can guide clients in the process of determining which words and phrases are most important to their businesses, and then you can help them evaluate which would bear the most fruit in the web, but at some point the discussion flips to some serious soul-searching about what the company actually sells and what they really want to call it. Surely these decisions are impacted by web search behavior, but fundamentally it is business decision on the part of your client or employer. I had client that sold software that interpreted information about the health of manufacturing equipment to help with maintenance. People who use this software are searching for “condition monitoring” software. The client, however, says its software offers expanded functionality and wants to call it “condition management” software. This was wise from a branding and positioning stand point except no one is searching for “condition management” software. The difference – according to Google anyway – is 27,900 monthly searches on the phrase “condition monitoring” versus “not enough data” on “condition management.” The discussion is still underway, some if the issues are balancing the trade offs between a popular and a unique term. If for example, the client is committed to the term “condition management” we might propose a full blown campaign aimed and introducing that term into the industry and using the search popularity as an indicator of success. Such a massive campaign would be almost unthinkable with SEM and social media expertise, but the underlying decision is a fundamental marketing decision. Creativity Where technique has a kind of a past orientation – in which you can rely on things that have been shown before, creativity requires coming up with solutions that never existed before. And it is not limited to design and clever copy. Having spent most of my career in the Public Relations divisions of integrated marketing agencies, it used sort of annoy me to make a distinction between the “creative department” where the designers and ad copy writers lived, and the rest of the agency. Converting a technical white paper into an interesting magazine cover feature that helps sell a product while informing a reader certainly takes considerable creativity as would now, converting that to desirable web content. Likewise, packing several words and phrases into a title tag that appeals to both the reader the spider does to. Where the distinction does stand, however, is that those designers and ad copy writers, creative thinking is a full time job. For PR and SEM is only part of the job. Management Where technique is driven by the successes of the past, and creativity by future possibilities, management lives in the here and now. One survey of executive decision makers showed that all agreed that the most effective decision making was to research options, weigh the pros and the cons of those options, and then make the best choice based on those options – in other words to apply technique and planning – but very few said they actually made decisions that way – in most cases they were shooting from the hip based on the best information that they had available. That’s management. Like creativity, that is something that not everyone can – or even wants to do – but is definitely something that carries across multiple job titles and is essential to SEM. Human Relations- Human relations can definitely be part of management. When situations get out of control, the ability to work effectively with clients, employers, employees and co-workers can sometimes be the only resource you have to keep things on track. And finally, Industry Knowledge – how much you know about what you are selling – whether it is plastics or peanut butter, the easier it will be to wield technique, plans, creative and manage situations. Now I am not saying that success requires one person to have all of these capabilities, although you certainly need to understand which are you, which are things you like to do, which are things you want to learn to do, which you do grudging, and which you may never do. If you’ve done and Myers Briggs type training, they identify 16 different personality types based on abilities in areas very much like these, and compare it to right handedness versus left handedness. You can do most anything with either hand, but you are a lot more comfortable doing things with one hand rather than the other. When I’m hiring people, I look for expertise in at least two of these areas and a potential in a third, figuring we can train for that. So if I am filling a position for a high tech client and a find an engineer with marketing experience, and interested in pr or SEO, we can teach him the basic methods. Likewise, if someone comes in with extensive SEM experience, and management ability, he can learn the vertical content knowledge on the job. So it is kind of like you major in one area, minor in another, and then have some side specialities. – media or methods – you may find that your options are limited. What if twitter – or the next twitter –turns search engine marketing inside out? Surely, you will learn the n