4 Months Digital Marketing Master Course
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The document provides information about a 4 month digital marketing program that covers all aspects of digital marketing through 10 training modules. It will teach principles of marketing, website development, search engine optimization, social media marketing, content marketing, affiliate marketing, and more. Successful graduates of the program will receive career assistance and many have found jobs in digital marketing roles.
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4 Months Digital Marketing Master Course
- 2. WHAT IS DIGITAL MARKETING MARKETING OVER INTERNET USING PLATFORMS LIKE WEBSITE, SOCIAL MEDIA, SEARCH ENGINE, ADS, BLOGS, EMAIL ETC. TO ATTRACT, ENGAGE AND CONVERT YOUR TARGET AUDIENCE.
- 3. Ever growing number of internet users in India Most cost effective way of marketing Love for internet by new generation - who is going to be future customers Implementation in own business OR family business Great career opportunity. Work with agency or any corporate organization For own startup Personal branding WHY TO LEARN DIGITAL MARKETING?
- 4. PRINCIPLES OF MARKETING & BUSINESS MODEL BASICS OF WEBSITE , SERVER & HTML SEARCH ENGINE OPTIMIZATION TRAINING MODULES 10 MODULES COVERS ALL ASPECTS OF DIGITAL MARKETING FROM CONCEPTUAL, STRATEGICAL AND PRACTICAL POINT OF VIEW. IVIPANAN.CO.IN SEARCH ENGINE MARKTING SOCIAL MEDIA MARKETING BASICS OF CREATIVE DESIGNING CONTENT MARKETING AFFILIATE MARKETING WORDPRESS WEBSITE DEVELOPMENT ONLINE REPUTATION MANAGEMENT
- 5. PRINCIPLES OF MARKETING & BUSINESS MODEL What is Digital Marketing Why Digital Marketing Traditional v/s Digital Marketing What is Marketing Marketing process Values and Satisfaction in service industry Selling v/s Marketing Media selection Strategic implementation of Marketing Mix and PLC Types of consumer market customers and their buying decision process Organizational buying decision process How to define annual marketing budget Bases for Segmentation Targeting and Positioning Positioning errors Gap model Dimensions to create a brand Module 1
- 6. Basics of Website, Server & HTML How to build an effective website Steps to build a marketing-oriented website How to choose website development company Types of website Client-server architecture Basic terminologies of networking Network protocols How to select domain name Domain name reselling Types of server web space Cpanel operation and file management What is HTML and its editors HTML structure HTML tags and attributes Understanding CSS Module 2
- 7. Search Engine Optimization What is online search What is engine What is optimization What is Search engine History of Search Engine History of core Google updates Segmentation based on search behaviour What is SEO Understanding WWW How search engine works (context of Google) Understanding web crawlers and its activity Search process Keywords – Lifecycle, Types, Classification Sources of keywords Module 3
- 8. Search Engine Optimization Module 3 LSI keywords BERT and SMITH updates Types of SEO Top black hat and white hat SEO techniques On-page SEO techniques Off-page SEO techniques Sitemap Robot exclusion standard Redirection of pages Open Graph Protocol Setting up different types of schema Understanding Accelerated Mobile Pages SEO of WordPress website Google Analytics Google Search Console Google My Business Bing places Yoast Configuration RankMath Configuration Post and Page optimization Permalink optimization Media optimization
- 9. Search Engine Marketing What is Search Engine Marketing Strategy and Search marketing Types of ads When to run ad campaigns 5 pillars of Google ads success Ad Rank Ad Rank Thresholds Quality score Understanding search ads ‘Campaigns’ in Google ads ‘Ad groups’ in Google ads Google ads goals Campaign types How to optimize and run ad campaigns: search, display, shopping, video, smart, discovery, app promotion, local store visits and promotions Conversion setting Creating remarketing list How to run dynamic display ad campaign Setting up Google Merchant Centre Keyword planner to forecast keywords Reports in Google Ads Module 4
- 10. Basics of Creative Designing Introduction to design Color Theory Font Psychology How to create Ad Images that gets clicks Social Media creatives - Do's & Don'ts Online tools and websites for designing Basics of Photoshop & Adobe Illustrator Module 5
- 11. Social Media Marketing Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Snapchat Strategies for every social media Sales funnel Ads Content editorials Module 6
- 12. Content Marketing What is inbound marketing Inbound methodology What is content 6WH model of content marketing Identifying Buyers persona Understanding Buying cycle What is blog Blog structure How to write a successful blog How to optimize blog for SEO What is case study Steps to write a case study How to execute case study on website Why Email How to get Email IDs Steps to start Email marketing Email dripping model Module 7
- 13. WordPress Website Development Local hosting setup. Install WordPress on PC or Mac computer & on server Navigate around the WordPress dashboard, know what everything does and how to use it. Learn the features of WordPress Create pages and posts & understand its difference. Create custom menus and navigation systems for visitors and search engines. Terminologies & its use, post categories and tags. Configuration of WordPress site Plugins & themes. How to find/install them. Create a static homepage & blog page Module 8
- 14. Affiliate Marketing What is Affiliate Marketing? - Fundamentals of Affiliate Marketing - Affiliate Marketing Business Model - What is Affiliate Network Niche Selection - Micro Niche v/s Broad Niche - How to find Best Niche - Competitor Spy Writing Content - Blog Structure - Setting Pillar Page - Add essential Pages to your blog - Writing content that brings sales How to drive Traffic - Quora - Forum - Quora Ads Module 9
- 15. Affiliate Marketing Link Building - Profile Creation - Blog Comment - Link Clocking Amazon Affiliate Marketing - How to find product - Find products that bring sales - How to set up Affiliate Marketing blog that generates sales - Tools and plugin set up - How to find Adv . Module 9
- 16. Online Reputation Management What is reputation What is corporate reputation How corporate reputation is built Need of ORM Why a company needs ORM How to understand ORM Benefits of ORM Live cases of non-ORM Reputation management steps What and where to monitor How to protect reputation ORM tools Module 10
- 17. iVIPANAN ADVANTAGES Digital strategies Lead and Sales conversion Personal Branding Live Case studies Digital Thought leadership 2 months internship on Live project Agency like client pitching Working with digital marketing team Experiencing agency environment Individual attention Lifetime mentoring 100% job assistance 100% job placement record Lifetime digital marketing updates through WhatsApp group
- 18. FREE LEARNING FOR LIFETIME As a member of our community www.soconse.com
- 19. TEAM OF TRAINERS & PRACTITIONERS Chief Trainer: Mr. Bhautik Sheth, (MBA, MCA, PGDRM, PGDBM, PGDID, BSc.) Ms. Isha Raval, (MBA-Marketing, Hubspot Inbound Certified, Google Online Marketing Fundamentals Certified) Ms. Divya Mistry, (BE Computer, Google Ads Certified, Digital Sales Certified, Google Analytics Certified)
- 20. TEAM OF TRAINERS & PRACTITIONERS Ms. Siddhi Jain, (BBA - Marketing, Hubspot Inbound Certified, Google Online Marketing Fundamentals Certified) Ms. Reshma Rohida, (BE Computer, Certified from Maya Acacemy of Animation and Cenematics )
- 21. HINAL MODI CITY TADKA MITALI DESAI SAHJANAND TECHNOLOGIES Digital Marketing Executive Social Media Manager HUSSAIN KAUKAWALA ONLINE YUG Social Media Pro TALITHA NELSON RADISSON HOTEL, BELGIUM Social Media Marketing Asst. TRAINED HERE, HELPING OTHER BUSINESSES GROW! THEY GOTTA JOB! DHRUTI TAILOR KRIARVI CONCEPTS SHRADHA BOTHRA THE HE HA STORY Digital Marketer Social Media Executive MANAN TIBRA REFRENS, BANGALORE Digital Marketing Executive ASHMI MEWAWALA ONLINE YUG Sr.Technical Expert www.ivipanan.co.in
- 22. DHRUVIL PATEL MAGNITUDE SOFTWARE ANKUR BHATIA DIGIPERFORM Digital Marketing Strategist Digital Marketing Trainer MURTAZA HAWALCHI VENUS CONCEPT INDIA Digital Marketing Executive ROSHAN BELOSE KRIARVI CONCEPT Digital Marketing Executive TRAINED HERE, HELPING OTHER BUSINESSES GROW! THEY GOTTA JOB! AMIT KUMAR INFINITE 1, PUNE REENA PATEL MAYLOZ Operations Manager SEO Executive ANKIT SHAH MANGALDEEP E-Commerce Executive REKHA RAMCHANDANI VENUS CONCEPT INDIA Digital Marketing Executive www.ivipanan.co.in
- 23. DEVANG PAREKH FOODSOME APP Founder SHAKIR WARSI 92.7 BIG FM Station Head KEREN KHAMBHATA DDB MUDRA, A'BAD Account Head NIPUN DESAI HAARDIK NAYAK WEALTH MGT. Digital Marketing Executive TRAINED HERE, HELPING OTHER BUSINESSES GROW! THEY GOTTA JOB! DIVYA MISTRY iVIPANAN RESHMA ROHIDA iVIPANAN Sr.Executive - Digital Marketing Creative Designer SIDDHI JAIN iVIPANAN Manager - Digital Marketing PALAK MANDHYAN INFERNO YO Digital Marketing Strategist www.ivipanan.co.in
- 24. PANKAJ DOBARIYA GLOBAL BRANDING Owner KHILAN DADAWALA DIGITAL CREATORZ Owner NILOMI MEHTA GOOD OLD GEEK Co-Founder #WeTrainYourTrainers AND THEY ALSO LEARNT FROM US! www.ivipanan.co.in
- 25. SHRUTI BUBNA BUBNA DIGITAL MARKETING Founder SHWETA SHAH SHWETS DIVA.COM Blogger BHARAT JAIN MERA GADGET.COM Founder #WeTrainYourTrainers AND THEY ALSO LEARNT FROM US www.ivipanan.co.in
- 26. DEEPAN AMAR DEEKSHA DIGITAL Founder BIRJU KELAWALA ONLINE YUG Co-Founder NIKHIL BAJAJ UNDERSCORE MEDIA Co-Founder #WeTrainYourTrainers AND THEY ALSO LEARNT FROM US www.ivipanan.co.in
- 27. APOORVA SRIVASTAVA THE NON INFLUENCER.COM Blogger RAVI SINGH CREATIVE KSHETRA Founder LAJJA SHAH LAJJAISH.COM Blogger #WeTrainYourTrainers AND THEY ALSO LEARNT FROM US www.ivipanan.co.in
- 29. AGENCY PITCHING
- 31. SOCIAL MEDIA DAY SURAT SINCE 2016
- 32. DIGITAL MARKETING DAY SURAT SINCE 2018
- 34. L I V E AGENCY LIFE W I T H U S
- 35. MoU SIGNED S.R.Luthra Institute of Management SURAT Bhagwan Mahavir University SURAT Vanita Vishram College SURAT