- The document discusses two types of marketing: outbound marketing which is one-way communication, and inbound marketing which is two-way communication. [1] - Outbound marketing such as TV, radio, and billboards established brand authorities in the past, but people now avoid ads and direct mail. Inbound marketing on the internet allows customers to find information themselves. [2] - The document proposes selling digital marketing services to clients such as websites, SEO/SEM, social media marketing, and email marketing to help clients be found online and drive sales. Completing a digital marketing analysis form is presented as the first step to qualify clients and develop a marketing plan. [3

1. SELLING DIGITAL MARKETING
UNDERSTANDING WHAT YOU ARE ABLE TO SELL

2. 2 types of marketing
Outbound
• communication is 1 way
Inbound
• communication is 2 way

3. Brand authorities were established through the
following outbound marketing:
• Television
• Radio
• Billboards
• Print

4. The problem with outbound marketing:
• Communication is one-way
• Customers are sought out
• Marketer provides little to no added value
• Marketer rarely seeks to entertain or educate

5. • 86% of people skip television ads
• 44% of direct mail is never opened
• 91% of email users have unsubscribed from a company email
they previously opted into
• 84% of 25-to-34-year olds have left a favorite website
because of intrusive or irrelevant advertising
• 200 Million Americans on the FTC’s “DO NOT CALL” LIST

6. Then came the internet and along with it and Social
Media.
This opened a whole new paradigm: Inbound Marketing
• Communication became interactive and 2 way
• Customer comes to you
• Marketers provide value
• Marketers seek to entertain and/or educate

7. People are now in control of what information they receive
and how they received it.
Inbound Marketing is a marketing strategy that focuses on
getting found by customer.
Inbound Marketers “earn their way” in contrast to outbound
marketers who have to “buy, beg or bug their way in.”

8. There are great opportunities
now and in the future!

9. OUR CLIENTS NEED
To be found in search results and for their website to
render on mobile device
 Website, SEO, SEM
Social Media that drives results
 B2B and B2C
 Needs to create tangible ROI through right use of tools,
talent and promotion
Effective targeting of their best prospects

10. YOUR NEW SERVICES
 Websites
 SEO/SEM
 Facebook Marketing/Ads
 Reputation Insights
 Email Marketing

11. THE OPPORTUNITY

12. THE OPPORTUNITY

13. So what’s in it for me?

14. A 5% Referral spiff For Internet Products
Examples:
Website design - Average Sale is $1500 –
$7000 – ($75.00 – 350.00)
Social Media - Average Sale is $1000 – $5000 –
($50.00 – 250.00)
(Per Social media channel ,FaceBook B2C,
LinkedIn B2B Google +)
SEO / SEM - Average Sale is $800 – $5000 –
($40.00 – 250.00)
Our campaigns are customized and include a mix of all the above
Yes!

15. It starts with the Digital Marketing Analysis
• We get to know about your clients business.
• We get to know your clients competition.
• We create a road map to your Clients success.

16. It starts with the Digital Marketing Analysis
• A great way for the IPG staff to reach out and re-kindle relationships.

17. It starts with the Digital Marketing Analysis
• A great way for the IPG staff to reach out and re-kindle relationships.
• It shows the client that IPG is innovative and on top of the marketing
trends.

18. Two Easy Ways To Access The DMA Form
Go to the Colfax location and
pick up our printed version. It
is on a 50 sheet tablet.

19. Two Easy Ways To Access The DMA Form
Go to the Colfax location and
pick up our printed version. It
is on a 50 sheet tablet.
Go to IntegrityWebsiteLab.com
and click the “Tools” link on the
navigation bar

20. Two Easy Ways To Access The DMA Form

21. Two Easy Ways To Access The DMA Form

22. Two Easy Ways To Access The DMA Form
Just fill out the
form and click
the submit
button

23. To qualify the DMA form must be complete.
These assessments will help each Client understand their strengths and
weaknesses in the following areas:
• Winning the searches they need to win to drive their business
• Finding new prospects for their business online
• Driving sales and ROI through social media

24. To qualify the DMA form must be complete.
• Paper DMA forms must be faxed to (303) 572-2918
• Forms from the website must have all the required fields completed
with the representatives name on the top.

25. To qualify the DMA form must be complete.
• Once completed, the questionnaire will be forwarded to Kary who will
then contact the Client. Kary should receive these each morning after
the sales rep completes it.
• Kary will contact the Clients and help them fill their digital needs.

26. Thank You!