This document outlines 4 content production archetypes for financial brands: empathetic, educating, empowering, and elevating. The empathetic archetype shows understanding at an emotional level to build trust. The educating archetype attracts leads by providing expert advice. The empowering archetype helps people commit by addressing their concerns. The elevating archetype inspires through stories of how the brand has helped others. The document asks the reader to comment on which archetype they find most beneficial.

1. 4 Content
Production
Archetypes

2. EMPATHETIC
Show that you understand
them at an emotional level so
they will trust you.
#1

3. EDUCATING
#2
Attract and generate leads by
providing something of value
through the sharing of expert
advice.

4. EMPOWERING
#3
Help people find the courage
to commit and move beyond
the concerns holding them
back.

5. ELEVATING
#4
Show how your financial brand
has helped others with
content that inspires them.

6. Which
archetype do you find
the most beneficial?
Comment below.
Check out more helpful insights and articles on
digitalgrowth.com