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Melissa SorrickGraphic Design, Art Direction and Interaction Design
Yearbook
London: Fall Line Magazine
Coffey Communications
Icons
Rapid Solutions Group
Advanstar Communications
iPads, Signage & Invitations
GAME TIME!!!!!!!!!!!!!!!
Name these brands...
Answers
Try these...
How did you do?
Branding: What is it?	                            "name, term, sign, symbol    The American Marketing Association (AMA) de...
Branding is NOT: getting your target market to choose you over the competitionBranding is: getting your prospects to see y...
Good brands include:Clearly delivered messageTrustworthyConnects to users on an emotional levelMotivates the buyer (I want...
What is branding really?	 Branding is the sum total of their experiencesand perceptions, some of which you can influence,an...
Let’s Define your brand...What products and/or services do you offer?Define the qualities of these services and/or products....
Create a personality!What if the gelato place was a person?Boy or Girl?Name?Favorite pastime?Favorite food besides gelato?...
How do I use this?What would XXX want? Why would XXX go there? Whatwould XXX like to see offered?So, when you are talking ...
Jr. High Presentation on Branding
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Jr. High Presentation on Branding

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Branding information from http://marketing.about.com/cs/brandmktg/a/whatisbranding.htm

Branding Game taken from Sporkle.com

Published in: Education, Business
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Jr. High Presentation on Branding

  1. 1. Melissa SorrickGraphic Design, Art Direction and Interaction Design
  2. 2. Yearbook
  3. 3. London: Fall Line Magazine
  4. 4. Coffey Communications
  5. 5. Icons
  6. 6. Rapid Solutions Group
  7. 7. Advanstar Communications
  8. 8. iPads, Signage & Invitations
  9. 9. GAME TIME!!!!!!!!!!!!!!!
  10. 10. Name these brands...
  11. 11. Answers
  12. 12. Try these...
  13. 13. How did you do?
  14. 14. Branding: What is it? "name, term, sign, symbol The American Marketing Association (AMA) defines a brand as aor design, or a combination of them intended to identifythe goods and services of one seller or group of sellersand to differentiate them from those of other sellers.
  15. 15. Branding is NOT: getting your target market to choose you over the competitionBranding is: getting your prospects to see you as the only one that provides a solution to their problem
  16. 16. Good brands include:Clearly delivered messageTrustworthyConnects to users on an emotional levelMotivates the buyer (I want it now! Why?)Create Loyalty (I only buy this brand. Why?)
  17. 17. What is branding really? Branding is the sum total of their experiencesand perceptions, some of which you can influence,and some that you cannot. Its important to spend timeinvesting in researching, defining,and building your brand. 
  18. 18. Let’s Define your brand...What products and/or services do you offer?Define the qualities of these services and/or products.(Ex. our dessert is creamy, sweet and hand scooped)What separates you from other places? Who is your target market?Who do your products and services attract?What is the tagline of your company?
  19. 19. Create a personality!What if the gelato place was a person?Boy or Girl?Name?Favorite pastime?Favorite food besides gelato?Personality characteristics?What else do you guys want to add?What is the character like? What qualities stand out? Is the personalityof your company innovative, creative, energectic, or sophisticated?
  20. 20. How do I use this?What would XXX want? Why would XXX go there? Whatwould XXX like to see offered?So, when you are talking about your brand think aboutXXX and what he/she would remember and share withfriends...

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