The document outlines strategies for businesses to grow without spending extra money on advertising. It discusses leveraging existing customers, relationships, and expertise through databases, alliances, and community relations. Businesses can attract new clients, increase conversion rates, and boost transaction values and frequencies. The core strategies involve developing an underpromoted unique selling proposition and integrating it into all marketing activities, including advertising, direct marketing, and public relations.

1. How To Grow Your
Business
By Thousands of Dollars,
without Having To spend
Extra Money On
Advertising
Kevin Toney, the Marketing Coach www.MarketingCoachin

2. 1 ) Past Clients, Customers,
Patients ( DATABASE)
Kevin Toney, the Marketing Coach www.MarketingCoachin

3. 2) Owner Expertise
Kevin Toney, the Marketing Coach www.MarketingCoachin

4. 3) Under Promoted USP
Kevin Toney, the Marketing Coach www.MarketingCoachin

5. 4) Closing Rate
Kevin Toney, the Marketing Coach www.MarketingCoachin

6. 5) Relationships with
other Businesses
Kevin Toney, the Marketing Coach www.MarketingCoachin

7. 6) Location
Kevin Toney, the Marketing Coach www.MarketingCoachin

8. 7) Reputation
Kevin Toney, the Marketing Coach www.MarketingCoachin

9. 8) Sales and Marketing
Process
Kevin Toney, the Marketing Coach www.MarketingCoachin

10. 9) Advertising
Kevin Toney, the Marketing Coach www.MarketingCoachin

11. 10)
Prospect List
Kevin Toney, the Marketing Coach www.MarketingCoachin

12. 11)
Up Selling
Opportunities
Kevin Toney, the Marketing Coach www.MarketingCoachin

13. 12)
Community
Relations
Kevin Toney, the Marketing Coach www.MarketingCoachin

14. Only 3 Ways To Grow
Your Business
Kevin Toney, the Marketing Coach www.MarketingCoachin

15. 1) Attract New Clients
Kevin Toney, the Marketing Coach www.MarketingCoachin

16. 2) Increase Your
Conversion Rate of
Prospects to Clients
Kevin Toney, the Marketing Coach www.MarketingCoachin

17. 3) Increase the Value of
Each Transaction and
Number of Transactions
(size and frequency of
transaction )
Kevin Toney, the Marketing Coach www.MarketingCoachin

18. 8 Pillars of Successful
Marketing
Kevin Toney, the Marketing Coach www.MarketingCoachin

19. CORE 5 MARKETING
STRATEGIES
Kevin Toney, the Marketing Coach www.MarketingCoachin

20. 1) Develop Your USP
Kevin Toney, the Marketing Coach www.MarketingCoachin

21. 2) Integrate your USP
into all Marketing
Activities
Kevin Toney, the Marketing Coach www.MarketingCoachin

22. 3) Marketing to Current
and Past Clients,
Customers, Patients
Kevin Toney, the Marketing Coach www.MarketingCoachin

23. 4) Marketing Alliances
Kevin Toney, the Marketing Coach www.MarketingCoachin

24. 5) Internet Marketing
Kevin Toney, the Marketing Coach www.MarketingCoachin

25. BIG 3 MARKETING
STRATEGIES
Kevin Toney, the Marketing Coach www.MarketingCoachin

26. 6) Advertising
Kevin Toney, the Marketing Coach www.MarketingCoachin

27. 7) Direct Marketing
Kevin Toney, the Marketing Coach www.MarketingCoachin

28. 8) Community
Relations/PR
Kevin Toney, the Marketing Coach www.MarketingCoachin