Yoliswa Makhasi, CEO of the Film and Publication Board, discusses personal branding and how to develop one's brand. She explains that personal branding is about defining who you want to represent yourself as through your qualities, characteristics, and the value you provide. It is also important to have passion, self-efficacy, assertiveness, and the ability to engage others. Developing partnerships and collaborations, sharing knowledge through volunteering or mentorship, and maintaining consistency and integrity can help establish your personal brand, especially during difficult economic times.