Marketing 101

Mohamed Elfouly MBA,TOGAF9 Certified

This is a presentation on Brand and Branding, written and presented by me recently. The presentations tells about, what a brand is and how does it differs from other existing competitors. It tells about the difference between branding and marketing. It covers certain examples of successful brands which have become one by adopting certain marketing strategies. The presentation also comprises of certain Q & A's which could be helpful in becoming a brand. Though there is no specific method in this world to be able to become a brand. The questions must be answered and the answers must be evaluated such that one could understand the importance of being a brand. I strongly believe that becoming a brand is more important than sales and marketing. Sales and marketing are just two constituents of a brand. In the race of achieving the targets and doing sales, almost all the companies miss upon the things which could have led them to become a brand. As the inflow of money is faster than becoming a brand, companies usually suffer temporary profits rather permanent brand loyalty of the people they sell their product and solutions to. I hope it will be useful for a pretty basic level of understanding.

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