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Selling to Type A
 Personalities
Type A personalities are also known as
             Drivers
Drivers are bottom-line oriented people
who focus on results and winning
Characteristics of Drivers
        include:
Direct
     &
to the point
Assertive
    &
Confident
Body
                language:




walks with a   sense of purpose
Strong, competitive
     handshake
Directeye
   contact
Leans forward
   in chair
Will   point   at
       you
Voice mail:
         curt & abrupt
“This is Jim, leave a message.”
Vocal clues will include
    quick pace
Will use “I”, “me” or “my”
Interrupts   frequently
Drivers are not afraid of
               conflict
This means…
you need to   prepare to be
                 challenge
                 d
e rson ally…
               ke t his p
   t don ’t ta
Bu
e rson ally…
               ke t his p
   t don ’t ta
Bu

                  how D rivers
        It’s just
         b ehave
10 ways to improve




 your sales results
oi nt
                                         e p
                                  o th
                           ly t
                   re ct
                d i
          e t
    1 G
#
#2 Don’t waste time
    on   idle chit-chat
#3
Focus on
 THEIR
  goals
#4 Show them how they can
#5 Avoid giving too much
         detail
#6
Be ready to   negotiate
Be ready
#7

with facts
#8
    Be
assertive in
everything
  you do
#9Don’t
 back
 down
  when
challenged
Instead, stand your ground
     & argue the facts
Stay away from
 feelings
#10   Always   ask for the
               sale (directly &
               confidently)




                  not like this!
Apply these strategies and you will improve your results
                when selling to Type A personalities
Get practical sales advice at
            www.Fearless-Selling.ca



If you enjoyed this presentation please add your comment and link to
it on Twitter, LinkedIn, Facebook, MySpace,
etc.



        www.Fearless-Selling.ca
       Twitter: @FearlessSelling


                       Kelley Robertson

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