This document provides 10 tips for raising sales through communication skills. The tips include having a plan before client meetings, creating a comfortable atmosphere, following a structured interview process, listening to customers, repeating key ideas to customers, using positive language, being clear and direct, using high-impact communication techniques, engaging customers by finding common ground, and following up after interviews to improve future interactions. The overall message is that effective communication is key to understanding customers' real needs and building trust, which can lead to increased sales.

1. Ten
Tips
To
Raise your sales
T h r o u g h c o m m u n i c a t i o n s k i l l s
J e s ú s
H e r r e r a

2. This is not a course.
These are just ten reflections that can be useful.

3. It is all about “They”
“If they like you, and
they believe you, and
they trust you, and
they have confidence
in you. . . Then they
MAY buy from you.”
Jeffrey Gitomer

4. #1 Do you have a plan?
Before starting an interview with a client, think about
the purpose and the way you are going to get it. If you
don’t have a plan, you will get nowhere.

5. # 2 Open
¡ Creating a comfortable and
relaxing atmosphere is a key
point.

6. #3 Structure
All interviews with successf u l cl ient follow a
structure, although it may seem that they are
improvised.

7. # 4 Listen to
Understanding your customer requires more effort from
your ears than your mouth. The longer you listen to them,
the better your chances of closing a good deal are.

8. # 5 Repeat, repeat & repeat
If you want to put one idea in you customers’ mind,
you need to repeat it, using your imagination, at least
eight times in every single conversation.

9. # 6 Be positive
¡ Always use
positive phrases
to strengthen
your
arguments.

10. # 7 Do not beat around the bush
Trying to be clear in your
arguments and being resolutive
in your exposure. Few things are
more valuable than the time.

11. # 8 High impact
Communication is
a set of elements
and they are not
just words. The
strength of your
voice, gestures,
your eyes.
Everything should
flow tidily to
create a high
impact.

12. # 9 Engage them
Selling is a matter of
trust. Getting a
customer on your side
is much more. You
must make a small
compromise between
each other in every
interview.

13. # 10 Follow up
Analyzing what happened to improve at all times,
reviewing commitments. This is the end of an interview
and the beginning of the next one.

14. Anyway
“The real needs of your
customers are always
different and rarely they will
show up.
Communicating is the way
we use to dive in their minds
to discover them.
That is the success of any
salesperson.”
JH

15. F i n d m o r e T T T b y f o l l o w i n g :
1 M i n u t e 2 T h i n k