There are three types of people that can help accelerate the adoption of new products or ideas: Connectors, Mavens, and Salespeople. Connectors make change happen through their large networks of people and connections. Mavens make change happen through sharing information and identifying new ideas and trends. Salespeople make change happen through their ability to build rapport and persuade others. The document provides questions to help identify whether someone has the traits of a Connector, Maven or Salesperson.