SlideShare a Scribd company logo
A Maven, Salesperson or
Connector?
There is a small percentage of early adopters that
Gladwell describes as Connectors, Mavens and Salesmen.
Through leveraging the strengths of this group, Product
developers can really accelerate uptake. You can also use
this thinking on internal projects when trying to get
support, you’re always going to have a group of people
that resist even the most benign change. Use your early
adopters and visionaries to help communicate and lead the
way.
 Mavens make change happen through information and
ideas. They are the ones who tell Connectors about
what’s hot.
 Connectors make change happen through people. The
strength of Connectors is that they know and keep in
touch with many people. They also tend to associate
with other Connectors.
 Salespeople make change happen through persuasion.
They can build instant rapport with another person
and gain their trust.
Questions What type are you?
Do you know a lot of
people?
Do you like people?
Do you tend to remember
peoples’ names?
Do you enjoy going to
parties and meeting new
people?
If you answered ‘yes’ to
four or five of these
questions, you are a
Connector.
What type are
you?
Do you collect
acquaintances?
Do you enjoy reading junk
mail?
Do you seek out the
specials in your local
supermarket?
Do you tend to watch trends
and know what’s ‘in’?
Do you study the market
before buying a new gadget?
Do you tell your friends
about special deals?
If you said ‘yes’ to four or
five of these questions, you
are a Maven.
Do you find it difficult to
sit still when hearing good
dance music?
Do you have a loud laugh?
Do you touch friends when
you talk with them?
Are you good at seduction?
Do you like being the
centre of attention?
If you answered ‘yes’ to
four or five of these
questions, you are a
Salesperson.
If you picked inconsistent answers, or had trouble picking answers at
all that’s ok! You have skills and are comfortable in all areas.
Source: “The Tipping Point”, Malcolm Gladwell

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Maximising the impact of your sprint review: Changemaker Survey

  • 1. A Maven, Salesperson or Connector? There is a small percentage of early adopters that Gladwell describes as Connectors, Mavens and Salesmen. Through leveraging the strengths of this group, Product developers can really accelerate uptake. You can also use this thinking on internal projects when trying to get support, you’re always going to have a group of people that resist even the most benign change. Use your early adopters and visionaries to help communicate and lead the way.  Mavens make change happen through information and ideas. They are the ones who tell Connectors about what’s hot.  Connectors make change happen through people. The strength of Connectors is that they know and keep in touch with many people. They also tend to associate with other Connectors.  Salespeople make change happen through persuasion. They can build instant rapport with another person and gain their trust. Questions What type are you? Do you know a lot of people? Do you like people? Do you tend to remember peoples’ names? Do you enjoy going to parties and meeting new people? If you answered ‘yes’ to four or five of these questions, you are a Connector. What type are you?
  • 2. Do you collect acquaintances? Do you enjoy reading junk mail? Do you seek out the specials in your local supermarket? Do you tend to watch trends and know what’s ‘in’? Do you study the market before buying a new gadget? Do you tell your friends about special deals? If you said ‘yes’ to four or five of these questions, you are a Maven. Do you find it difficult to sit still when hearing good dance music? Do you have a loud laugh? Do you touch friends when you talk with them? Are you good at seduction? Do you like being the centre of attention? If you answered ‘yes’ to four or five of these questions, you are a Salesperson. If you picked inconsistent answers, or had trouble picking answers at all that’s ok! You have skills and are comfortable in all areas. Source: “The Tipping Point”, Malcolm Gladwell