PPT on the paper: The Selfish Goal: Autonomously operating motivational structures as the proximate cause of human judgment and behavior

1. The Selfish Goal:
Autonomously operating motivational
structures as the proximate cause of
human judgment and behavior
Authors- Julie Y. Huang
John A.
Bargh
Presentation By - Anubhav Bimbisariye

2. The Work
Taking theories, experiments, data, conclusions
from various papers and presenting their point of
view on the matter, making something new.

3. Goal 1
Goal 2
Goal 3
CompetitionBehaviour
A theory stating that goals drive or use a human to
satisfy their end states selfishly.

4. Goals- the control center
● Selfish goals like Selfish Genes(Richard Dawkins, 1976).
● Gene use organism as their survival machine.
● Goals use as achieving machine.

5. What are ‘Goals’ here?
● Short term achievements like
eating, running, shouting, or some
immediate task.
● Not long term like marriage, job,
settling etc. They might be called
dreams or desires.

6. Active goal: proximal cause of human
behaviour
● Goals: conscious, unconscious.
● Each goal targeted towards specific end-
state.
● Behaviours encouraged by one goal may
favour or inhibit the end-state of other goals.

8. Example
Winner
Weeks before exam, not hungry

9. Example
Winner
Minutes before exam, definitely not hungry

10. Automaticity Principle
Goals can use unconscious processes to guide the
behavior or take actions without the individual’s
awareness.

11. Experiment - Cooperation

12. Reconfiguration Principle
The currently active, winning goal does constrain and
alter the information processing, perception, memory etc
in a way that will enable it’s end state to be fulfilled.

13. Goals Inactive
Powerful active goals
Normal
Attention and
perception

14. Powerful active goals
Goals Active
Manipulated
attention
and
perception

15. Similarity Principle
All the conscious goals and use similar processes and
work in similar way as unconscious goals and processes.

16. Inconsistency Principle
There might be temporarily active goals in some
situations which might cause the behaviour of the person
to appear inconsistent.