Facebook can be used as a low-cost marketing tool for books by building a large fan base of potential readers, positioning the author as a thought leader in their field, and driving pre-sales through contests and giveaways. Successful authors use Facebook to engage with fans, share information about appearances and their work, and integrate it with other marketing platforms to promote their books. Creating a Facebook author page or group allows authors to connect with readers and start conversations that can create evangelists for their books.

1. Facebook Your Low Cost Marketing Secret Weapon Attracting attention for your book without breaking the bank Cindy Ratzlaff

4. Gary stages contests, posts video, and gives fans multiple ways to connect with him. His goal with this page was to drive pre-sales.

5. Gary integrates all of his marketing platforms so well, it’s worth going to his website and checking out his promotions.

6. Chris uses his page to talk about his appearances and he really engages with his fans, answering their questions and providing value.

7. Phil uses his page to keep fans informed about his media appearances and capture e-mails address for further marketing.

8. Because Mitch has multiple books his fan page is about him, not just one book.

9. Mitch highlights his newest book with a tab and in-depth information about the book, encouraging fans to pre-order.

10. Facebook Groups were very popular. PostSecret has more than 41,000 members in this group. The admin can e-mail them to their Facebook inbox BUT this doesn’t automatically show up in the members steam.

12. The Power of FREE Scott uses a free e-book as a way to build his e-mail database and he markets his book via e-mail to those people as well as connecting with them on Facebook

13. You can customize your Facebook Fan Page Tabs and create one just for your book