Social Marketing Intelligence® gives you access to users "likes", "interests" and demographic data contained within Facebook. It scans thousands of users' profiles and your competitors' pages to identify new audiences.
Lion Brand Yarn Company launched its Facebook page in June 2009 and has since gained over 100,000 fans. Their strategy was to become a valuable source of information and community for knitters to earn the right to market to them. They created their Facebook page as a place for people to interact, become brand advocates, share stories and experiences, and for Lion Brand to listen to consumers and answer questions. They hired a graduate student who knits to be the consistent voice behind the Facebook page and maintain a calendar of planned posts.
Facebook has changed the way we communicate and campaign. But is it just a short term fad? And what else should you be doing to build support? Josh and SJ will share their insights into why we are now going into a slope of enlightenment with social media and how PR and Social, working together, can make great things happen.
Presented during NYC's 2010 Social Media Week at Media Camp, this presentation shares insights into Facebook Metrics for Fan Pages and Ads: What they do and don’t tell marketers.
Facebook can be used as a low-cost marketing tool for books by building a large fan base of potential readers, positioning the author as a thought leader in their field, and driving pre-sales through contests and giveaways. Successful authors use Facebook to engage with fans, share information about appearances and their work, and integrate it with other marketing platforms to promote their books. Creating a Facebook author page or group allows authors to connect with readers and start conversations that can create evangelists for their books.
Facebook marketing provides opportunities for businesses but also risks. While it allows for low-cost, targeted advertising, organic reach on Facebook is restricted unless posts are boosted. Companies must also carefully manage customer service on Facebook to avoid complaints damaging their brand image. Data leakage is another risk, as seen in a recent incident exposing personal data of 87 million Facebook users, including 6 million Indians. Overall, Facebook can be effective if used strategically while avoiding its potential pitfalls.
The document outlines a marketing campaign goals for Campus Explorer, an agency that generates leads for schools. The primary goal is to generate leads for West Coast University's RN to BSN and Criminal Justice programs. The target markets include high school seniors, adults looking to finish their degree, and adults furthering their career. Customer profiles and messaging are provided for the RN to BSN and Criminal Justice programs. Metrics such as conversions, cost-per-conversion, comments and shares will measure the campaign's success across Facebook, Twitter, LinkedIn and with influencers. A social media editorial calendar and sample posts are included.
This social media strategy document for Starbucks outlines their objectives, plans and policies for 2016-2017. The key points are:
1. The primary objectives are to grow their online community, drive more website traffic and support revenue goals. Strategies to achieve this include increasing daily posts and encouraging conversations across platforms.
2. A social media audit found most interactions on Facebook and least on LinkedIn. Facebook and Instagram drive the most website traffic. The target audience is mostly ages 25-40 who use Starbucks for a quick bite before work.
3. Strategies include boosting posts, introducing hashtag campaigns, monitoring for keywords and demonstrating Starbucks' global impact. Policies focus on positive, helpful interactions and representing the brand
Sports public relations is a communication-based function designed to identify key stakeholders of a sports organization, evaluate relationships with those stakeholders, and foster desirable relationships. The role of a sports information director includes managing publicity, statistics, media at games, publications, and engaging with fans on social media. Public relations can be used as a strategic management tool through processes like mission formulation, SWOT analysis, goal-setting, and evaluation.
Lion Brand Yarn Company launched its Facebook page in June 2009 and has since gained over 100,000 fans. Their strategy was to become a valuable source of information and community for knitters to earn the right to market to them. They created their Facebook page as a place for people to interact, become brand advocates, share stories and experiences, and for Lion Brand to listen to consumers and answer questions. They hired a graduate student who knits to be the consistent voice behind the Facebook page and maintain a calendar of planned posts.
Facebook has changed the way we communicate and campaign. But is it just a short term fad? And what else should you be doing to build support? Josh and SJ will share their insights into why we are now going into a slope of enlightenment with social media and how PR and Social, working together, can make great things happen.
Presented during NYC's 2010 Social Media Week at Media Camp, this presentation shares insights into Facebook Metrics for Fan Pages and Ads: What they do and don’t tell marketers.
Facebook can be used as a low-cost marketing tool for books by building a large fan base of potential readers, positioning the author as a thought leader in their field, and driving pre-sales through contests and giveaways. Successful authors use Facebook to engage with fans, share information about appearances and their work, and integrate it with other marketing platforms to promote their books. Creating a Facebook author page or group allows authors to connect with readers and start conversations that can create evangelists for their books.
Facebook marketing provides opportunities for businesses but also risks. While it allows for low-cost, targeted advertising, organic reach on Facebook is restricted unless posts are boosted. Companies must also carefully manage customer service on Facebook to avoid complaints damaging their brand image. Data leakage is another risk, as seen in a recent incident exposing personal data of 87 million Facebook users, including 6 million Indians. Overall, Facebook can be effective if used strategically while avoiding its potential pitfalls.
The document outlines a marketing campaign goals for Campus Explorer, an agency that generates leads for schools. The primary goal is to generate leads for West Coast University's RN to BSN and Criminal Justice programs. The target markets include high school seniors, adults looking to finish their degree, and adults furthering their career. Customer profiles and messaging are provided for the RN to BSN and Criminal Justice programs. Metrics such as conversions, cost-per-conversion, comments and shares will measure the campaign's success across Facebook, Twitter, LinkedIn and with influencers. A social media editorial calendar and sample posts are included.
This social media strategy document for Starbucks outlines their objectives, plans and policies for 2016-2017. The key points are:
1. The primary objectives are to grow their online community, drive more website traffic and support revenue goals. Strategies to achieve this include increasing daily posts and encouraging conversations across platforms.
2. A social media audit found most interactions on Facebook and least on LinkedIn. Facebook and Instagram drive the most website traffic. The target audience is mostly ages 25-40 who use Starbucks for a quick bite before work.
3. Strategies include boosting posts, introducing hashtag campaigns, monitoring for keywords and demonstrating Starbucks' global impact. Policies focus on positive, helpful interactions and representing the brand
Sports public relations is a communication-based function designed to identify key stakeholders of a sports organization, evaluate relationships with those stakeholders, and foster desirable relationships. The role of a sports information director includes managing publicity, statistics, media at games, publications, and engaging with fans on social media. Public relations can be used as a strategic management tool through processes like mission formulation, SWOT analysis, goal-setting, and evaluation.
Football fan base growth strategy by e nitiate integrated solutionseNitiate
This document presents a fan base growth proposal for Bloemfontein Celtics football club. It outlines a two-step strategy: 1) Consolidation over 1-2 years through improved performances, social campaigns, fan engagement and communications; and 2) Expansion into key regions from year 2 onward. Key elements include leveraging all platforms to activate fans, running social responsibility initiatives, and outsourcing the fan base business to a partner to develop the supporter database and monetize it through merchandise and sponsorships. Roll-out would start with assessing the current status by end of December and providing recommendations by mid-January.
Jackie Reau of Game Day Communications and Will Sikes of the Western & Southern Open, presented this case study on Social Media for the Western & Southern Open held in Cincinnati.
This document provides tips and strategies for developing effective Facebook ad campaigns. It discusses how Facebook has become the leading social network with over 500 million users, and how marketers are increasingly using Facebook ads to reach consumers who spend more time on Facebook than other websites. The document also covers best practices for audience targeting on Facebook by leveraging profile data from existing fans and their friends' networks. Creative design considerations are also discussed, emphasizing the importance of high-quality images to grab attention in Facebook's visual environment.
Megan Sheraton is creating a reader profile for their regional magazine to help tailor content to their audience and attract advertisers. They researched definitions of reader profiles and found they are used to provide demographic information about a company's users or content creator's target audience. Megan analyzed example profiles from magazines like NME, Q Magazine, and Kerrang! to get ideas. NME's profile portrayed their readers as young music lovers and included statistics on gender, education, and interests collected from surveys. Q Magazine's profile focused more on statistics than reader interests. Kerrang!'s simpler profile included price, coverage details, and statistics on readers' age, gender, and hobbies. Megan plans to include relevant images
Facebook Pages: The Insider's Guide to Viral Marketing discusses how Facebook Pages allow businesses to build consumer bases, sell products, run promotions, and interact with customers. It notes that 70% of viral marketers report increased brand awareness through social marketing campaigns on Facebook. With over 70 million active users, Facebook is a leading social utility where hundreds of thousands of brands, retailers, and other organizations have Pages to engage with consumers.
This document provides an overview and guide for using Facebook Pages to promote businesses. It discusses how Facebook Pages allow businesses to interact with customers, build a fan base, run promotions and sell products. The document then gives best practices for using Facebook Pages, including making the page personal, updating it frequently, harnessing the power of the News Feed, choosing useful applications, and promoting the page through Facebook ads. It also provides instructions on setting up and managing a Facebook Page.
5 Reasons Facebook Contests are a Winning TacticPagemodo
This document provides tips for using contests and sweepstakes to grow social media engagement and marketing databases. It recommends using contests to encourage participation and learn more about followers. Contests that require likes or sharing with friends can significantly increase fan attachment to a brand and bring in new followers organically. The document also stresses using contests as an opportunity to voluntarily collect email addresses and build an email marketing list.
How to get started Promoting your Brand with Social Media Influencers Real-Time OutSource
You've almost checked off all of the items on your list. You have a product, you've tested it and it's ready to go. You have just one more mountain to climb. Social media influencers can be an amazing resource to promote your brand.
Establishing yourself as an expert within your business's niche has always been an important part of achieving lasting success. Public relations, or PR, was once considered a type of black art that required the assistance of a seasoned professional to be done right. Now, influencer marketing is taking over, and you are more than capable of handling the task yourself.
The details and plan containing an organic campaign run through Facebook. Check out CB Freelance for more campaigns like this.
https://cbfreelance01.wixsite.com/cbfreelancing
Social media marketing provides several key benefits for businesses:
1) It allows businesses to target a large, global audience that uses social media platforms. Close to half of the world's population is on social media.
2) Social media helps businesses understand their audience better by analyzing customer posts, comments, interests and behaviors on platforms.
3) Businesses can build relationships with customers by engaging with them on social media through helpful, informative and entertaining content rather than just sales messages. This builds loyalty and positive brand perception.
Mark Zuckerberg added 750 million active users to Facebook and 50% of active users log on once a day. People now spend over 700 billion minutes per month on Facebook. Businesses can use Facebook to promote communities, pages, events and products. Targeted Facebook ads allow businesses to reach specific demographics and have resulted in increased sales and higher conversion rates for some companies. Facebook engagement helps companies respond quickly to issues and influences public perception.
The document provides information about using Facebook ads to get real results. It discusses Facebook's large user base and time spent on the platform. While many people and small businesses use Facebook, only a small percentage pay for ads. The document then outlines how to set up Facebook ad accounts and campaigns, the different types of ads, how to target audiences precisely, and examples of successful advertising campaigns for local businesses. It concludes with asking for feedback and providing contact information.
Please remember you are writing to a business audience who is likely NOT ultra-experienced with social media marketing but is very knowledgeable about general marketing principles. Assume they understand some of the basic terms like 'Tweet' or 'Retweet'. Your reader is likely a business owner or marketing professional.
They are coming to YOU to learn.
This document outlines a 7 step process for developing an effective social media strategy:
1. Design your social media profiles and pages.
2. Generate leads and grow your audience through sharing engaging content.
3. Create and curate high-quality content for your target audience.
4. Engage your followers through questions, comments and sharing their content.
5. Run promotions and contests to further engage your audience.
6. Convert leads and followers into customers through targeted offers and calls-to-action.
7. Track and measure your social media performance and ROI through various analytics.
We are here again to help you out Why should we use Facebook for marketing & branding. We have shared some effective facts about Facebook marketing & its benefits. We are truly confident that you will love it. Kindly have a look and don't forget to share. We are happy to help you.
This social media strategy document contains Starbucks' plans to grow its social media presence and engagement over the next year. The key objectives are to increase followers across platforms like Facebook, Instagram, and Twitter by at least 40% and drive more traffic to the website. The strategies outlined include increasing daily social media posts, using targeted hashtags, and responding more quickly to customers. Progress will be measured using metrics like follower growth, engagement rates, and website traffic sources.
This document discusses how businesses can use Facebook to nurture prospects, convert sales, and get referrals. It recommends using Facebook to stay engaged in conversations with customers, ask questions to learn what prospects are looking for, and increase brand interaction and social proof by encouraging people to like posts. It also suggests setting up a shopping cart on Facebook to make it easy for prospects to purchase directly on the site. Finally, it advises collecting micro-testimonials on Facebook from satisfied customers to provide social proof and gain referrals as these testimonials will be visible to both a company's followers and the customers' friends.
Starbucks Social Media Strategy for PUR3622Rachel Summers
The Starbucks social media strategy aims to increase engagement by 15% in two months through more visual and engaging content. Key tactics include promoting posts on weekends, introducing #ShareSaturday on Instagram, and monitoring/engaging mentions on Twitter. Performance will be measured through website traffic sources, social follower growth, and engagement metrics on platforms like Facebook, Twitter and Instagram.
Here are some examples of poll questions:
- What is the most important factor when choosing a training provider? (Options: Reputation, Cost, Location, etc.)
- How did you hear about us? (Options: Referral, Google search, Facebook, LinkedIn, etc.)
- What topic would you most like us to cover in an upcoming webinar? (List several topic options)
- How likely are you to recommend our training to a colleague? (Scale of 1-10)
Polls engage users and provide useful feedback. Keep questions concise and limited to 4-5 options maximum.
Contests/Quizzes:
Run contests/quizzes related to
Try this site where you can compare quotes from different companies: WWW.INSUREINFO.INFO
Teen Driving Insurance?
I am wondering how much the type of car will affect the price of car insurance for a 16 year old. Which if the following cars will the insurance cost the most? and the least? 00 BMW 323ci, 04 Mazda 3s, 2001 audi a4 1.8t, 04 acura rsx base, 04 mitsubishi eclipse gs
Football fan base growth strategy by e nitiate integrated solutionseNitiate
This document presents a fan base growth proposal for Bloemfontein Celtics football club. It outlines a two-step strategy: 1) Consolidation over 1-2 years through improved performances, social campaigns, fan engagement and communications; and 2) Expansion into key regions from year 2 onward. Key elements include leveraging all platforms to activate fans, running social responsibility initiatives, and outsourcing the fan base business to a partner to develop the supporter database and monetize it through merchandise and sponsorships. Roll-out would start with assessing the current status by end of December and providing recommendations by mid-January.
Jackie Reau of Game Day Communications and Will Sikes of the Western & Southern Open, presented this case study on Social Media for the Western & Southern Open held in Cincinnati.
This document provides tips and strategies for developing effective Facebook ad campaigns. It discusses how Facebook has become the leading social network with over 500 million users, and how marketers are increasingly using Facebook ads to reach consumers who spend more time on Facebook than other websites. The document also covers best practices for audience targeting on Facebook by leveraging profile data from existing fans and their friends' networks. Creative design considerations are also discussed, emphasizing the importance of high-quality images to grab attention in Facebook's visual environment.
Megan Sheraton is creating a reader profile for their regional magazine to help tailor content to their audience and attract advertisers. They researched definitions of reader profiles and found they are used to provide demographic information about a company's users or content creator's target audience. Megan analyzed example profiles from magazines like NME, Q Magazine, and Kerrang! to get ideas. NME's profile portrayed their readers as young music lovers and included statistics on gender, education, and interests collected from surveys. Q Magazine's profile focused more on statistics than reader interests. Kerrang!'s simpler profile included price, coverage details, and statistics on readers' age, gender, and hobbies. Megan plans to include relevant images
Facebook Pages: The Insider's Guide to Viral Marketing discusses how Facebook Pages allow businesses to build consumer bases, sell products, run promotions, and interact with customers. It notes that 70% of viral marketers report increased brand awareness through social marketing campaigns on Facebook. With over 70 million active users, Facebook is a leading social utility where hundreds of thousands of brands, retailers, and other organizations have Pages to engage with consumers.
This document provides an overview and guide for using Facebook Pages to promote businesses. It discusses how Facebook Pages allow businesses to interact with customers, build a fan base, run promotions and sell products. The document then gives best practices for using Facebook Pages, including making the page personal, updating it frequently, harnessing the power of the News Feed, choosing useful applications, and promoting the page through Facebook ads. It also provides instructions on setting up and managing a Facebook Page.
5 Reasons Facebook Contests are a Winning TacticPagemodo
This document provides tips for using contests and sweepstakes to grow social media engagement and marketing databases. It recommends using contests to encourage participation and learn more about followers. Contests that require likes or sharing with friends can significantly increase fan attachment to a brand and bring in new followers organically. The document also stresses using contests as an opportunity to voluntarily collect email addresses and build an email marketing list.
How to get started Promoting your Brand with Social Media Influencers Real-Time OutSource
You've almost checked off all of the items on your list. You have a product, you've tested it and it's ready to go. You have just one more mountain to climb. Social media influencers can be an amazing resource to promote your brand.
Establishing yourself as an expert within your business's niche has always been an important part of achieving lasting success. Public relations, or PR, was once considered a type of black art that required the assistance of a seasoned professional to be done right. Now, influencer marketing is taking over, and you are more than capable of handling the task yourself.
The details and plan containing an organic campaign run through Facebook. Check out CB Freelance for more campaigns like this.
https://cbfreelance01.wixsite.com/cbfreelancing
Social media marketing provides several key benefits for businesses:
1) It allows businesses to target a large, global audience that uses social media platforms. Close to half of the world's population is on social media.
2) Social media helps businesses understand their audience better by analyzing customer posts, comments, interests and behaviors on platforms.
3) Businesses can build relationships with customers by engaging with them on social media through helpful, informative and entertaining content rather than just sales messages. This builds loyalty and positive brand perception.
Mark Zuckerberg added 750 million active users to Facebook and 50% of active users log on once a day. People now spend over 700 billion minutes per month on Facebook. Businesses can use Facebook to promote communities, pages, events and products. Targeted Facebook ads allow businesses to reach specific demographics and have resulted in increased sales and higher conversion rates for some companies. Facebook engagement helps companies respond quickly to issues and influences public perception.
The document provides information about using Facebook ads to get real results. It discusses Facebook's large user base and time spent on the platform. While many people and small businesses use Facebook, only a small percentage pay for ads. The document then outlines how to set up Facebook ad accounts and campaigns, the different types of ads, how to target audiences precisely, and examples of successful advertising campaigns for local businesses. It concludes with asking for feedback and providing contact information.
Please remember you are writing to a business audience who is likely NOT ultra-experienced with social media marketing but is very knowledgeable about general marketing principles. Assume they understand some of the basic terms like 'Tweet' or 'Retweet'. Your reader is likely a business owner or marketing professional.
They are coming to YOU to learn.
This document outlines a 7 step process for developing an effective social media strategy:
1. Design your social media profiles and pages.
2. Generate leads and grow your audience through sharing engaging content.
3. Create and curate high-quality content for your target audience.
4. Engage your followers through questions, comments and sharing their content.
5. Run promotions and contests to further engage your audience.
6. Convert leads and followers into customers through targeted offers and calls-to-action.
7. Track and measure your social media performance and ROI through various analytics.
We are here again to help you out Why should we use Facebook for marketing & branding. We have shared some effective facts about Facebook marketing & its benefits. We are truly confident that you will love it. Kindly have a look and don't forget to share. We are happy to help you.
This social media strategy document contains Starbucks' plans to grow its social media presence and engagement over the next year. The key objectives are to increase followers across platforms like Facebook, Instagram, and Twitter by at least 40% and drive more traffic to the website. The strategies outlined include increasing daily social media posts, using targeted hashtags, and responding more quickly to customers. Progress will be measured using metrics like follower growth, engagement rates, and website traffic sources.
This document discusses how businesses can use Facebook to nurture prospects, convert sales, and get referrals. It recommends using Facebook to stay engaged in conversations with customers, ask questions to learn what prospects are looking for, and increase brand interaction and social proof by encouraging people to like posts. It also suggests setting up a shopping cart on Facebook to make it easy for prospects to purchase directly on the site. Finally, it advises collecting micro-testimonials on Facebook from satisfied customers to provide social proof and gain referrals as these testimonials will be visible to both a company's followers and the customers' friends.
Starbucks Social Media Strategy for PUR3622Rachel Summers
The Starbucks social media strategy aims to increase engagement by 15% in two months through more visual and engaging content. Key tactics include promoting posts on weekends, introducing #ShareSaturday on Instagram, and monitoring/engaging mentions on Twitter. Performance will be measured through website traffic sources, social follower growth, and engagement metrics on platforms like Facebook, Twitter and Instagram.
Here are some examples of poll questions:
- What is the most important factor when choosing a training provider? (Options: Reputation, Cost, Location, etc.)
- How did you hear about us? (Options: Referral, Google search, Facebook, LinkedIn, etc.)
- What topic would you most like us to cover in an upcoming webinar? (List several topic options)
- How likely are you to recommend our training to a colleague? (Scale of 1-10)
Polls engage users and provide useful feedback. Keep questions concise and limited to 4-5 options maximum.
Contests/Quizzes:
Run contests/quizzes related to
Try this site where you can compare quotes from different companies: WWW.INSUREINFO.INFO
Teen Driving Insurance?
I am wondering how much the type of car will affect the price of car insurance for a 16 year old. Which if the following cars will the insurance cost the most? and the least? 00 BMW 323ci, 04 Mazda 3s, 2001 audi a4 1.8t, 04 acura rsx base, 04 mitsubishi eclipse gs
Orange County shoppers are invited to explore the 2017 Volvo S60 at Volvo Cars Mission Viejo. Give us a call at (949) 558-3990 to schedule a test drive today!
Pet health insurance is important to consider as pets can unexpectedly become ill with costly diseases like cancer or injured in accidents requiring surgery. The costs of veterinary care are high and continuing to rise, so insurance can help pet owners meet these expenses. Key features of pet insurance include covering illnesses, injuries, and accidents; requiring deductibles and copayments; and reimbursing owners a percentage of vet costs after submitting claims. It is important to research different plans and read the fine print to understand coverage, limitations, and costs.
Green Storage 1: Economics, Environment, Energy and Engineeringdigitallibrary
This document discusses a tutorial on green storage that covers the economics, environment, energy, and engineering aspects of data storage. It notes that the material is copyrighted by the Storage Networking Industry Association (SNIA) but that member companies can use slides without modification and must acknowledge the SNIA as the source. The presentation is a project of the SNIA Education Committee.
Twitter, Facebook, and WhatsApp can be powerful tools for social media marketing. Twitter marketing involves growing an engaged following and using automated tweets and lists. Facebook offers global reach through paid ads and organic posts. Marketers use WhatsApp to communicate directly with customers through one-to-one chats, groups, and broadcast lists while following guidelines around permissions and frequency of messages. Understanding best practices and limitations for each platform can help optimize social media marketing efforts.
This document provides guidance on using social media to market a business. It discusses the importance of social media marketing and engaging customers. It recommends identifying your core customer base, being consistent in your branding, and being selective in the social media platforms you use. The document then provides specific tips for using LinkedIn, Facebook, and Twitter to market a business, including how to create pages/profiles, engage users, target messages, analyze results, and create effective content.
This document summarizes a webinar about using Facebook pages to promote small businesses. It discusses how Facebook pages work and best practices for small businesses to engage customers. These include regularly updating statuses, responding to customers, using tabs and apps to provide valuable content, and targeting local audiences with Facebook ads. It also describes services available from theKbuzz to help businesses customize and manage their Facebook presence.
This document discusses various ways that brands are using social media for marketing purposes. It covers listening to customers, building brand awareness, acquiring and qualifying new customers, and engaging in one-to-one conversations. The large user bases and high engagement on sites like Facebook and Twitter provide valuable data and marketing opportunities. However, the real value comes from how brands utilize this data to improve customer experiences through personalized and relevant content. Effective social marketing involves setting goals, building an audience, engaging fans, and using customer data for segmentation and personalization.
Alpha Graphics Convention 2011 Selling Social MediaJim Lahner
This document discusses opportunities for selling social media services to small businesses. It begins by noting the cultural shift towards social media and changing consumer expectations. It then outlines the size of the addressable market, with 30 million US businesses needing help with social media. Specific opportunities discussed include helping businesses start with Facebook fan acquisition and engagement. A case study is presented of working with a Wendy's franchise to develop a social media strategy. Revenue opportunities are identified such as consulting, content management, and using tools like FanTools to create and publish social promotions.
Thank you to Avila Country Club for inviting SMITH Advertising and Marni Blythe to address the Avila Professionals Alliance. This presentation includes both theory and practical knowledge on how to incorporate social media into your overall marketing plans.
Social Media Marketing for EntrepreneursJason Rosa
This document provides an overview of using social media for entrepreneurial marketing. It discusses how social media allows entrepreneurs to reach vast audiences affordably. Key points include defining a target market, profiling potential clients on social media to understand their interests, and the importance of timing posts appropriately. The document also covers essentials like having clear objectives and being prepared with relevant content and materials when engaging with prospects on social media.
This document discusses strategies for successful Facebook commerce ("F-Commerce"). It outlines the key drivers of F-Commerce success as audience, offer, placement, and virality. It then describes the Facebook conversion funnel and emphasizes the importance of developing an engaged community through authenticity and compelling limited-time offers to drive purchases.
This document discusses strategies for successful Facebook commerce ("F-Commerce"). It outlines the key drivers of F-Commerce success as audience, offer, placement, and virality. It then describes the Facebook conversion funnel and emphasizes the importance of developing an engaged community through authenticity and compelling limited-time offers to drive purchases.
Social Media is one of the most effective communication and advertising channels. But
cutting through the noise can be challenging, and often, marketers must use paid social
marketing strategies to amplify their message in social platforms.
How and why you should spend money on facebook.Anyssa Jane
This document discusses strategies for businesses to spend money on Facebook advertising and engagement. It outlines key reasons for businesses to have a Facebook presence, including reaching millennials and local customers. It provides tips for generating leads through Facebook, such as using calls-to-action and targeted advertising. The document also explains how to set objectives and metrics for Facebook campaigns, including increasing page likes, clicks to a website, and video views. Overall, it promotes integrating Facebook into marketing strategies and testing different post types and promotions.
The document provides a 7 step guide to using social media for fundraising. It discusses developing a social media strategy, creating engaging content, choosing social channels, posting and engaging, Facebook advertising, campaign activities, and tracking success. The steps include developing content pillars, tone of voice, leveraging different social networks, scheduling posts, engaging with audiences, creating Facebook ads and campaigns, and analyzing metrics. The goal is to drive awareness, interest, donations, and develop long-term donors through an integrated social media approach.
What Facebook’s Algorithm Change
Means for Brands and the Future of Media
One of the main reasons people come to Facebook is to see what’s happening in their News Feeds. Our goal with News Feed has always been to show people the things they want to see. When people see content that’s relevant to them, they’re more likely to be engaged with News Feed, including stories from businesses.
That’s why we often look to people on Facebook to tell us how we can improve. As part of an ongoing survey, we asked hundreds of thousands of people how they feel about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content.
Now we’re bringing new volume and content controls for promotional posts, so people see more of what they want from Pages.
By making News Feed more engaging for people — with Page post creative that is more relevant to them — we’re also creating a better platform for businesses to reach their customers and find new ones.
Why it still matter?
They offer a free, easy-to-maintain online presence for people to discover and learn about a your brand
They work across desktop, mobile and tablets without requiring any extra configuration, and contain complete information about a business
They also offer tools to create videos, photos and events that bring a business’ story to life
Many businesses also use Pages as a customer service channel
Businesses should think about their Page as a cornerstone of their online identity, not simply as a publishing service
Aside from a few highly publicized success stories, brands are still figuring out how to maximize their recent investments in Social Media. Learn how merging your social campaigns with established best practice direct marketing strategies can create the winning formula.
The document discusses how brands can utilize customer conversations on social media to inform their digital marketing strategies. It describes how brands can analyze conversations to understand topics of interest, customer perceptions, influential users, and optimal times to engage. This allows brands to effectively communicate with customers and ensure their messages are relevant to customers' expectations.
5 core principals for successful social media community managementryanaynes
The document discusses 5 core principles for successful social media community management:
1. Have a clear vision of the end goal and understand why you want to achieve it.
2. Develop a foundation for the community by understanding who your core consumers are through analytics like demographics and sentiment analysis.
3. Build a content strategy and roadmap to reach the goals based on the vision and community foundation, including campaign goals, key drivers of engagement, and distribution format.
This document provides best practices for using Facebook to build your brand and community. It recommends:
1) Understanding your consumers and defining your brand's value before launching a Facebook page.
2) Building awareness and acquiring fans through both traditional marketing channels and within Facebook.
3) Delivering value and engaging your fan base through unique content, promotions, contests and recognition.
4) Analyzing performance through available metrics and optimizing efforts based on learnings.
1) Facebook Pages allow businesses to connect with customers and fans on Facebook by building a following and interacting with them.
2) Keys to success include making the page personal, updating it frequently, harnessing the power of the News Feed to spread virally, and using relevant applications and Facebook Ads.
3) While individual user profiles are for personal use, Facebook Pages make businesses visible to all and allow unlimited fans to interact and spread the word.
Using Playlists to Increase YouTube Watch TimeSocioCosmos
Discover how to use playlists to keep viewers engaged and increase your watch time.
https://www.sociocosmos.com/product-category/youtube/youtube-comments/
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
ChatGPT 4o for social media step by step Guide.pdfalmutabbil
In this comprehensive guide, we'll delve into the exciting world of ChatGPT and explore
its practical applications for social media success. Learn how to craft captivating posts
that resonate with your audience, leverage automation to save precious time, and utilize
ChatGPT's analytical prowess to stay ahead of the curve.
Discover essential SEO Google tools to boost your website's performance, from Google Analytics and Search Console to Keyword Planner and Page Speed Insights.
Learn more: https://elysiandigitalservices.com/seo-google-tools/
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
1. UNLOCK THE BIG DATA ABOUT
YOUR FACEBOOK USERS
CUSTOMER PROFILING AND AUDIENCE SEGMENTATION
By Expandeer.com
Pages 7. Time to read 2min
2. THE HUGE FACEBOOK OPPORTUNITY
With 1.2 Billion users, Facebook is a marketing goldmine. Users tell
you what they “like”. They reveal crucial information about their
preferences in music, food, travel, cars, brands and more. They tell
you the brands they like and even what products they’re “interested”
in. It’s a marketer’s dream.
What if you could datamine thousands of “Likes”, “Interests” and
demographic information, create segments and know exactly who
you are talking to so you can target and sell to them most relevantly
and persuasively?
Now you can...
Expandeer.com: Facebook Customer Profiling and Audience Segmentation
3. THE ART OF KNOWING
Users’ “Likes”, “Interests” and demographic data is vast and ever
growing and is readily available on Facebook. The challenge is: how
do you extract it, organize it into meaningful groups and turn all this
data into actionable insights?
Demographics
Age
Gender
City/Country
Language
Marital Status
Education
Job
Hometown
Likes Places & Interests
Companies/brands
News
Books
Movies
Television
Sports
Going out
Restaurants
Clubs/Bars/Cafes
Sports venues
Attractions
Shopping
Entertainment
Hotels
Expandeer.com: Facebook Customer Profiling and Audience Segmentation
5. HOW CAN SOCIAL BIG DATA HELP YOU?
Answer questions such as:
Expandeer.com: Facebook Customer Profiling and Audience Segmentation
What are my
Facebook prospects
interested in?
I’m launching a new
product, where I can find
new customers and how
should I talk to them?
I’ve been advertising on
Facebook with decreasing
returns, where I can find new,
untapped customer segments?
How do we reach our most
desired and right audience
both on and off Facebook?
6. WHAT DOES THIS MEAN TO YOU?
1. Target new Facebook users whose Likes, Interests and
demographic data indicates a likelihood to respond to your offers
and messages.
2. Instead of defining segments in advance (by guessing their interests
and preferences in Facebook) and then advertising to them, let the
users identify themselves.
3. Identify and find new audiences you didn’t know existed.
4. Gain detailed consumer insights for better customer acquisition,
marketing planning, media strategy and content marketing.
Expandeer.com: Facebook Customer Profiling and Audience Segmentation