SlideShare a Scribd company logo
UNLOCK THE BIG DATA ABOUT
YOUR FACEBOOK USERS
CUSTOMER PROFILING AND AUDIENCE SEGMENTATION 

By Expandeer.com
Pages 7. Time to read 2min
THE HUGE FACEBOOK OPPORTUNITY
With 1.2 Billion users, Facebook is a marketing goldmine. Users tell
you what they “like”. They reveal crucial information about their
preferences in music, food, travel, cars, brands and more. They tell
you the brands they like and even what products they’re “interested”
in. It’s a marketer’s dream. 

What if you could datamine thousands of “Likes”, “Interests” and
demographic information, create segments and know exactly who
you are talking to so you can target and sell to them most relevantly
and persuasively?

Now you can...
Expandeer.com: Facebook Customer Profiling and Audience Segmentation
THE ART OF KNOWING
Users’ “Likes”, “Interests” and demographic data is vast and ever
growing and is readily available on Facebook. The challenge is: how
do you extract it, organize it into meaningful groups and turn all this
data into actionable insights?
Demographics
Age
Gender
City/Country
Language
Marital Status
Education
Job
Hometown
Likes Places & Interests
Companies/brands
News
Books
Movies
Television
Sports
Going out
Restaurants
Clubs/Bars/Cafes
Sports venues
Attractions
Shopping
Entertainment
Hotels
Expandeer.com: Facebook Customer Profiling and Audience Segmentation
FIND AUDIENCES YOU DIDN’T KNOW EXISTED
1. Scan users’ profiles and gather their “likes”, “interests” and
demographic data (location, gender, education, job title and more) 
2. Scan your competitors’ pages and gather shopping and brand
preferences about their fans.
3. Organize the data and identify buying trends, consumer patterns and
lifestyle behavior to inform your marketing decisions.
Expandeer.com: Facebook Customer Profiling and Audience Segmentation
Our proprietary Social Marketing Intelligence© service will enable
you to do three things:
HOW CAN SOCIAL BIG DATA HELP YOU?
Answer questions such as:
Expandeer.com: Facebook Customer Profiling and Audience Segmentation
What are my
Facebook prospects
interested in?
I’m launching a new
product, where I can find
new customers and how
should I talk to them?
I’ve been advertising on
Facebook with decreasing
returns, where I can find new,
untapped customer segments?
How do we reach our most
desired and right audience
both on and off Facebook?
WHAT DOES THIS MEAN TO YOU?
1.  Target new Facebook users whose Likes, Interests and
demographic data indicates a likelihood to respond to your offers
and messages.
2.  Instead of defining segments in advance (by guessing their interests
and preferences in Facebook) and then advertising to them, let the
users identify themselves.
3.  Identify and find new audiences you didn’t know existed. 
4.  Gain detailed consumer insights for better customer acquisition,
marketing planning, media strategy and content marketing.
Expandeer.com: Facebook Customer Profiling and Audience Segmentation
INTERESTED?
Talk to us today:
guido.picus@expandeer.com
Expandeer.com: Facebook Customer Profiling and Audience Segmentation
Find out how forward-thinking companies are benefitting from
Social Marketing Intelligence©

More Related Content

What's hot

Football fan base growth strategy by e nitiate integrated solutions
Football fan base growth strategy by e nitiate integrated solutionsFootball fan base growth strategy by e nitiate integrated solutions
Football fan base growth strategy by e nitiate integrated solutions
eNitiate
 
Social Media & Business Presentation to Rotary of Cincinnati
Social Media & Business Presentation to Rotary of CincinnatiSocial Media & Business Presentation to Rotary of Cincinnati
Social Media & Business Presentation to Rotary of Cincinnati
Game Day Communications
 
Whitepaper get viral-webtrends
Whitepaper get viral-webtrendsWhitepaper get viral-webtrends
Whitepaper get viral-webtrends
誼峰 陳
 
Presentation1
Presentation1Presentation1
Presentation1
megansheratonx
 
Facebook Insiders Guide To Viral Marketing
Facebook Insiders Guide To Viral MarketingFacebook Insiders Guide To Viral Marketing
Facebook Insiders Guide To Viral Marketing
Heaven
 
Facebook Pages Insiders Guide
Facebook Pages Insiders GuideFacebook Pages Insiders Guide
Facebook Pages Insiders Guide
Interactive Sponsor
 
5 Reasons Facebook Contests are a Winning Tactic
5 Reasons Facebook Contests are a Winning Tactic5 Reasons Facebook Contests are a Winning Tactic
5 Reasons Facebook Contests are a Winning Tactic
Pagemodo
 
How to get started Promoting your Brand with Social Media Influencers
How to get started Promoting your Brand with Social Media Influencers How to get started Promoting your Brand with Social Media Influencers
How to get started Promoting your Brand with Social Media Influencers
Real-Time OutSource
 
Influencer Marketing and becoming a Trusted Expert
Influencer Marketing and becoming a Trusted Expert Influencer Marketing and becoming a Trusted Expert
Influencer Marketing and becoming a Trusted Expert
Real-Time OutSource
 
Social Media Campaign
Social Media CampaignSocial Media Campaign
Social Media Campaign
CBFreelancing
 
7 Keys Steps For Building An Effective Facebook Campaign
7 Keys Steps For Building An Effective Facebook Campaign7 Keys Steps For Building An Effective Facebook Campaign
7 Keys Steps For Building An Effective Facebook Campaign
Jarreau Weber
 
Why your business needs Social Media Marketing.
Why your business needs Social Media Marketing.Why your business needs Social Media Marketing.
Why your business needs Social Media Marketing.
AlbionaMetollari
 
Facebook ppt
Facebook pptFacebook ppt
Facebook ppt
Swapnil Enjoyin
 
Getting Real Results with Facebook Ads | Level Up Webinar #1
Getting Real Results with Facebook Ads | Level Up Webinar #1  Getting Real Results with Facebook Ads | Level Up Webinar #1
Getting Real Results with Facebook Ads | Level Up Webinar #1
Level Up Webinar Series
 
Facebook Marketing Planning Process
Facebook Marketing Planning ProcessFacebook Marketing Planning Process
Facebook Marketing Planning Process
Kaahil Worley
 
7 Steps to Your Stellar Social Strategy
7 Steps to Your Stellar Social Strategy7 Steps to Your Stellar Social Strategy
7 Steps to Your Stellar Social Strategy
B Squared Media, LLC
 
Why should we use Facebook for marketing & branding
Why should we use Facebook for marketing & brandingWhy should we use Facebook for marketing & branding
Why should we use Facebook for marketing & branding
PhanomProfessionals
 
Project 1 starbucks
 Project 1  starbucks  Project 1  starbucks
Project 1 starbucks
Johana Wiznitzer
 
Socializing Prospects Customers
Socializing Prospects CustomersSocializing Prospects Customers
Starbucks Social Media Strategy for PUR3622
Starbucks Social Media Strategy for PUR3622Starbucks Social Media Strategy for PUR3622
Starbucks Social Media Strategy for PUR3622
Rachel Summers
 

What's hot (20)

Football fan base growth strategy by e nitiate integrated solutions
Football fan base growth strategy by e nitiate integrated solutionsFootball fan base growth strategy by e nitiate integrated solutions
Football fan base growth strategy by e nitiate integrated solutions
 
Social Media & Business Presentation to Rotary of Cincinnati
Social Media & Business Presentation to Rotary of CincinnatiSocial Media & Business Presentation to Rotary of Cincinnati
Social Media & Business Presentation to Rotary of Cincinnati
 
Whitepaper get viral-webtrends
Whitepaper get viral-webtrendsWhitepaper get viral-webtrends
Whitepaper get viral-webtrends
 
Presentation1
Presentation1Presentation1
Presentation1
 
Facebook Insiders Guide To Viral Marketing
Facebook Insiders Guide To Viral MarketingFacebook Insiders Guide To Viral Marketing
Facebook Insiders Guide To Viral Marketing
 
Facebook Pages Insiders Guide
Facebook Pages Insiders GuideFacebook Pages Insiders Guide
Facebook Pages Insiders Guide
 
5 Reasons Facebook Contests are a Winning Tactic
5 Reasons Facebook Contests are a Winning Tactic5 Reasons Facebook Contests are a Winning Tactic
5 Reasons Facebook Contests are a Winning Tactic
 
How to get started Promoting your Brand with Social Media Influencers
How to get started Promoting your Brand with Social Media Influencers How to get started Promoting your Brand with Social Media Influencers
How to get started Promoting your Brand with Social Media Influencers
 
Influencer Marketing and becoming a Trusted Expert
Influencer Marketing and becoming a Trusted Expert Influencer Marketing and becoming a Trusted Expert
Influencer Marketing and becoming a Trusted Expert
 
Social Media Campaign
Social Media CampaignSocial Media Campaign
Social Media Campaign
 
7 Keys Steps For Building An Effective Facebook Campaign
7 Keys Steps For Building An Effective Facebook Campaign7 Keys Steps For Building An Effective Facebook Campaign
7 Keys Steps For Building An Effective Facebook Campaign
 
Why your business needs Social Media Marketing.
Why your business needs Social Media Marketing.Why your business needs Social Media Marketing.
Why your business needs Social Media Marketing.
 
Facebook ppt
Facebook pptFacebook ppt
Facebook ppt
 
Getting Real Results with Facebook Ads | Level Up Webinar #1
Getting Real Results with Facebook Ads | Level Up Webinar #1  Getting Real Results with Facebook Ads | Level Up Webinar #1
Getting Real Results with Facebook Ads | Level Up Webinar #1
 
Facebook Marketing Planning Process
Facebook Marketing Planning ProcessFacebook Marketing Planning Process
Facebook Marketing Planning Process
 
7 Steps to Your Stellar Social Strategy
7 Steps to Your Stellar Social Strategy7 Steps to Your Stellar Social Strategy
7 Steps to Your Stellar Social Strategy
 
Why should we use Facebook for marketing & branding
Why should we use Facebook for marketing & brandingWhy should we use Facebook for marketing & branding
Why should we use Facebook for marketing & branding
 
Project 1 starbucks
 Project 1  starbucks  Project 1  starbucks
Project 1 starbucks
 
Socializing Prospects Customers
Socializing Prospects CustomersSocializing Prospects Customers
Socializing Prospects Customers
 
Starbucks Social Media Strategy for PUR3622
Starbucks Social Media Strategy for PUR3622Starbucks Social Media Strategy for PUR3622
Starbucks Social Media Strategy for PUR3622
 

Viewers also liked

Digital marketing basics and trends
Digital marketing basics and trendsDigital marketing basics and trends
Digital marketing basics and trends
Priyanka Sharma
 
Teen Driving Insurance?
Teen Driving Insurance?Teen Driving Insurance?
Teen Driving Insurance?
coralpzg509
 
2017 Volvo S60 Brochure | Orange County Volvo
2017 Volvo S60 Brochure | Orange County Volvo2017 Volvo S60 Brochure | Orange County Volvo
2017 Volvo S60 Brochure | Orange County Volvo
Volvo Cars Mission Viejo
 
신용대출전문『BU797』.『COM』전답대출 분식창업
신용대출전문『BU797』.『COM』전답대출 분식창업신용대출전문『BU797』.『COM』전답대출 분식창업
신용대출전문『BU797』.『COM』전답대출 분식창업
hwseywe
 
Pets Health Insurance
Pets Health InsurancePets Health Insurance
Pets Health Insurance
petplaninsurance
 
Green Storage 1: Economics, Environment, Energy and Engineering
Green Storage 1: Economics, Environment, Energy and EngineeringGreen Storage 1: Economics, Environment, Energy and Engineering
Green Storage 1: Economics, Environment, Energy and Engineering
digitallibrary
 

Viewers also liked (6)

Digital marketing basics and trends
Digital marketing basics and trendsDigital marketing basics and trends
Digital marketing basics and trends
 
Teen Driving Insurance?
Teen Driving Insurance?Teen Driving Insurance?
Teen Driving Insurance?
 
2017 Volvo S60 Brochure | Orange County Volvo
2017 Volvo S60 Brochure | Orange County Volvo2017 Volvo S60 Brochure | Orange County Volvo
2017 Volvo S60 Brochure | Orange County Volvo
 
신용대출전문『BU797』.『COM』전답대출 분식창업
신용대출전문『BU797』.『COM』전답대출 분식창업신용대출전문『BU797』.『COM』전답대출 분식창업
신용대출전문『BU797』.『COM』전답대출 분식창업
 
Pets Health Insurance
Pets Health InsurancePets Health Insurance
Pets Health Insurance
 
Green Storage 1: Economics, Environment, Energy and Engineering
Green Storage 1: Economics, Environment, Energy and EngineeringGreen Storage 1: Economics, Environment, Energy and Engineering
Green Storage 1: Economics, Environment, Energy and Engineering
 

Similar to Facebook Marketing Intelligence

Digital markiting.pptx
Digital markiting.pptxDigital markiting.pptx
Digital markiting.pptx
sanchit chadha
 
Social Media Half Day Workshop SSWBN
Social Media Half Day Workshop SSWBNSocial Media Half Day Workshop SSWBN
Social Media Half Day Workshop SSWBN
wickedsimple
 
Smallbusinesseshugeopportunitieswithfanpagesonfacebook 091110112031 Phpapp02
Smallbusinesseshugeopportunitieswithfanpagesonfacebook 091110112031 Phpapp02Smallbusinesseshugeopportunitieswithfanpagesonfacebook 091110112031 Phpapp02
Smallbusinesseshugeopportunitieswithfanpagesonfacebook 091110112031 Phpapp02
theKbuzz
 
Social Media Orlando Training
Social Media Orlando TrainingSocial Media Orlando Training
Social Media Orlando Training
The Real Estate Book/RealEstateBook.com
 
Neolane Social Marketing - FAQs
Neolane Social Marketing - FAQsNeolane Social Marketing - FAQs
Neolane Social Marketing - FAQs
Neolane, Inc.
 
Marketing Solutions Playbook
Marketing Solutions Playbook Marketing Solutions Playbook
Marketing Solutions Playbook
BlitzMetrics
 
Alpha Graphics Convention 2011 Selling Social Media
Alpha Graphics  Convention 2011    Selling  Social  MediaAlpha Graphics  Convention 2011    Selling  Social  Media
Alpha Graphics Convention 2011 Selling Social Media
Jim Lahner
 
New Shape of Marketing Avila Country Club
New Shape of Marketing Avila Country ClubNew Shape of Marketing Avila Country Club
New Shape of Marketing Avila Country Club
Marni Blythe Borelli
 
Social Media Marketing for Entrepreneurs
Social Media Marketing for EntrepreneursSocial Media Marketing for Entrepreneurs
Social Media Marketing for Entrepreneurs
Jason Rosa
 
Guía de comercio en Facebook
Guía de comercio en FacebookGuía de comercio en Facebook
Guía de comercio en Facebook
Maria Juanas
 
Fan brands guide to Facebook commerce
Fan brands guide to Facebook commerceFan brands guide to Facebook commerce
Fan brands guide to Facebook commerce
Israel Degasperi
 
Social Media Maekyting
Social Media MaekytingSocial Media Maekyting
Social Media Maekyting
Tamim Hasan
 
How and why you should spend money on facebook.
How and why you should spend money on facebook.How and why you should spend money on facebook.
How and why you should spend money on facebook.
Anyssa Jane
 
7 steps to use social media to catch your donors
7 steps to use social media to catch your donors7 steps to use social media to catch your donors
7 steps to use social media to catch your donors
LemonTree Fundraising
 
Facebook today 2015 - Algorithm change
Facebook today 2015 - Algorithm changeFacebook today 2015 - Algorithm change
Facebook today 2015 - Algorithm change
Rahmatullah Akbar
 
The Intersection of Social Media and Direct
The Intersection of Social Media and Direct The Intersection of Social Media and Direct
The Intersection of Social Media and Direct
Acxiom Corporation
 
Digital marketing planning
Digital marketing planningDigital marketing planning
Digital marketing planning
Master of Business Administration SBM-ITB
 
5 core principals for successful social media community management
5 core principals for successful social media community management5 core principals for successful social media community management
5 core principals for successful social media community management
ryanaynes
 
10857 sm wp_facebook-best-practices
10857 sm wp_facebook-best-practices10857 sm wp_facebook-best-practices
10857 sm wp_facebook-best-practices
AppLeap Inc.
 
Facebook Insiders Guide To Viral Marketing
Facebook Insiders Guide To Viral MarketingFacebook Insiders Guide To Viral Marketing
Facebook Insiders Guide To Viral Marketing
Jordi Sabater Domènech
 

Similar to Facebook Marketing Intelligence (20)

Digital markiting.pptx
Digital markiting.pptxDigital markiting.pptx
Digital markiting.pptx
 
Social Media Half Day Workshop SSWBN
Social Media Half Day Workshop SSWBNSocial Media Half Day Workshop SSWBN
Social Media Half Day Workshop SSWBN
 
Smallbusinesseshugeopportunitieswithfanpagesonfacebook 091110112031 Phpapp02
Smallbusinesseshugeopportunitieswithfanpagesonfacebook 091110112031 Phpapp02Smallbusinesseshugeopportunitieswithfanpagesonfacebook 091110112031 Phpapp02
Smallbusinesseshugeopportunitieswithfanpagesonfacebook 091110112031 Phpapp02
 
Social Media Orlando Training
Social Media Orlando TrainingSocial Media Orlando Training
Social Media Orlando Training
 
Neolane Social Marketing - FAQs
Neolane Social Marketing - FAQsNeolane Social Marketing - FAQs
Neolane Social Marketing - FAQs
 
Marketing Solutions Playbook
Marketing Solutions Playbook Marketing Solutions Playbook
Marketing Solutions Playbook
 
Alpha Graphics Convention 2011 Selling Social Media
Alpha Graphics  Convention 2011    Selling  Social  MediaAlpha Graphics  Convention 2011    Selling  Social  Media
Alpha Graphics Convention 2011 Selling Social Media
 
New Shape of Marketing Avila Country Club
New Shape of Marketing Avila Country ClubNew Shape of Marketing Avila Country Club
New Shape of Marketing Avila Country Club
 
Social Media Marketing for Entrepreneurs
Social Media Marketing for EntrepreneursSocial Media Marketing for Entrepreneurs
Social Media Marketing for Entrepreneurs
 
Guía de comercio en Facebook
Guía de comercio en FacebookGuía de comercio en Facebook
Guía de comercio en Facebook
 
Fan brands guide to Facebook commerce
Fan brands guide to Facebook commerceFan brands guide to Facebook commerce
Fan brands guide to Facebook commerce
 
Social Media Maekyting
Social Media MaekytingSocial Media Maekyting
Social Media Maekyting
 
How and why you should spend money on facebook.
How and why you should spend money on facebook.How and why you should spend money on facebook.
How and why you should spend money on facebook.
 
7 steps to use social media to catch your donors
7 steps to use social media to catch your donors7 steps to use social media to catch your donors
7 steps to use social media to catch your donors
 
Facebook today 2015 - Algorithm change
Facebook today 2015 - Algorithm changeFacebook today 2015 - Algorithm change
Facebook today 2015 - Algorithm change
 
The Intersection of Social Media and Direct
The Intersection of Social Media and Direct The Intersection of Social Media and Direct
The Intersection of Social Media and Direct
 
Digital marketing planning
Digital marketing planningDigital marketing planning
Digital marketing planning
 
5 core principals for successful social media community management
5 core principals for successful social media community management5 core principals for successful social media community management
5 core principals for successful social media community management
 
10857 sm wp_facebook-best-practices
10857 sm wp_facebook-best-practices10857 sm wp_facebook-best-practices
10857 sm wp_facebook-best-practices
 
Facebook Insiders Guide To Viral Marketing
Facebook Insiders Guide To Viral MarketingFacebook Insiders Guide To Viral Marketing
Facebook Insiders Guide To Viral Marketing
 

Recently uploaded

一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
anubug
 
SOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and serviceSOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and service
viralbusinessmarketi
 
Using Playlists to Increase YouTube Watch Time
Using Playlists to Increase YouTube Watch TimeUsing Playlists to Increase YouTube Watch Time
Using Playlists to Increase YouTube Watch Time
SocioCosmos
 
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
wozek1
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
urbhattiacademy
 
ChatGPT 4o for social media step by step Guide.pdf
ChatGPT 4o for social media step by step Guide.pdfChatGPT 4o for social media step by step Guide.pdf
ChatGPT 4o for social media step by step Guide.pdf
almutabbil
 
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
exqfuhe
 
Top Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's PerformanceTop Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's Performance
Elysian Digital Services Pvt. Ltd.
 
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
9u4xjk4w
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
SocioCosmos
 
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
AJHSSR Journal
 
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
AJHSSR Journal
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
7lkkjxt
 

Recently uploaded (13)

一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
 
SOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and serviceSOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and service
 
Using Playlists to Increase YouTube Watch Time
Using Playlists to Increase YouTube Watch TimeUsing Playlists to Increase YouTube Watch Time
Using Playlists to Increase YouTube Watch Time
 
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
 
ChatGPT 4o for social media step by step Guide.pdf
ChatGPT 4o for social media step by step Guide.pdfChatGPT 4o for social media step by step Guide.pdf
ChatGPT 4o for social media step by step Guide.pdf
 
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
 
Top Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's PerformanceTop Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's Performance
 
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
 
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
 
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
 

Facebook Marketing Intelligence

  • 1. UNLOCK THE BIG DATA ABOUT YOUR FACEBOOK USERS CUSTOMER PROFILING AND AUDIENCE SEGMENTATION By Expandeer.com Pages 7. Time to read 2min
  • 2. THE HUGE FACEBOOK OPPORTUNITY With 1.2 Billion users, Facebook is a marketing goldmine. Users tell you what they “like”. They reveal crucial information about their preferences in music, food, travel, cars, brands and more. They tell you the brands they like and even what products they’re “interested” in. It’s a marketer’s dream. What if you could datamine thousands of “Likes”, “Interests” and demographic information, create segments and know exactly who you are talking to so you can target and sell to them most relevantly and persuasively? Now you can... Expandeer.com: Facebook Customer Profiling and Audience Segmentation
  • 3. THE ART OF KNOWING Users’ “Likes”, “Interests” and demographic data is vast and ever growing and is readily available on Facebook. The challenge is: how do you extract it, organize it into meaningful groups and turn all this data into actionable insights? Demographics Age Gender City/Country Language Marital Status Education Job Hometown Likes Places & Interests Companies/brands News Books Movies Television Sports Going out Restaurants Clubs/Bars/Cafes Sports venues Attractions Shopping Entertainment Hotels Expandeer.com: Facebook Customer Profiling and Audience Segmentation
  • 4. FIND AUDIENCES YOU DIDN’T KNOW EXISTED 1. Scan users’ profiles and gather their “likes”, “interests” and demographic data (location, gender, education, job title and more) 2. Scan your competitors’ pages and gather shopping and brand preferences about their fans. 3. Organize the data and identify buying trends, consumer patterns and lifestyle behavior to inform your marketing decisions. Expandeer.com: Facebook Customer Profiling and Audience Segmentation Our proprietary Social Marketing Intelligence© service will enable you to do three things:
  • 5. HOW CAN SOCIAL BIG DATA HELP YOU? Answer questions such as: Expandeer.com: Facebook Customer Profiling and Audience Segmentation What are my Facebook prospects interested in? I’m launching a new product, where I can find new customers and how should I talk to them? I’ve been advertising on Facebook with decreasing returns, where I can find new, untapped customer segments? How do we reach our most desired and right audience both on and off Facebook?
  • 6. WHAT DOES THIS MEAN TO YOU? 1.  Target new Facebook users whose Likes, Interests and demographic data indicates a likelihood to respond to your offers and messages. 2.  Instead of defining segments in advance (by guessing their interests and preferences in Facebook) and then advertising to them, let the users identify themselves. 3.  Identify and find new audiences you didn’t know existed. 4.  Gain detailed consumer insights for better customer acquisition, marketing planning, media strategy and content marketing. Expandeer.com: Facebook Customer Profiling and Audience Segmentation
  • 7. INTERESTED? Talk to us today: guido.picus@expandeer.com Expandeer.com: Facebook Customer Profiling and Audience Segmentation Find out how forward-thinking companies are benefitting from Social Marketing Intelligence©