This document provides tips for churches to effectively use Facebook to connect with their local community and congregation. It recommends building a Facebook page and posting regularly with good descriptions, calls to action, and images. It emphasizes consistency in posting along with testing posts and boosting high-performing individual posts. The document also suggests using hashtags, livestreaming services, and integrating social accounts on church materials to engage members across multiple social networks. The overall goal is for churches to connect with their audience and community through social media.

2. Where To Find Me
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@WadeHarman
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Or the blog at wadeharman.com/podcast

6. Local Conversation
Engagement Connection
Announcements
Facebook allows us to
connect with an
audience that will show
them that they are
important to your
church and that you
want them to be part of
something.

7. Start In Your Local Area
 Build a Facebook page for your church.
 Don’t take shortcuts (visuals and content)
 Allow the congregation to help spread the message.
 Have a budget for a targeted Facebook ad campaign
to broaden your reach throughout the area.
 Post to your Facebook page regularly. Assign a
manager or a church member to this position. This keeps
your presence known.

8. Facebook Study With:

9. Page Promotions:

16. It’s Not Just In The Advertisement!
Consistency is needed to ensure that you have the
best social media engagement for your Facebook
page.

18. Testing Begins!
What every post needs:
1: Good description that shares what
The essence of your post is about.
2. A call to action inside the
Description.
3. A Great Image!!

19. Let’s Talk about Imagery
 Most people can go broke buying
stock images for their social media
posts.
 There are some stock photos that
you can grab for free.
 Pexels.com is the best I have
found.
 Once you have your image,
you’re not done.
 Make sure you’re editing your
image correctly.
 Canva.com has social specific
templates that you can use to
help you out.

20. Images Bring Emotion

22. Remember That Study?.....

23. Here’s that post after two days.

24. Help your individual post by boosting

25. It’s IMPORTANT to Click “Cities”

28. Consistency Brings Reward.

29. Don’t Forget About the Other
Social Networks!

30.  Remind your congregation of
upcoming events.
 Telling stories about your
community and what the church
has done.
 Develop themes from popular
events the church does and
share with other churches to
give them ideas.
 Fundraising
 Archive worship songs.

31.  Live church updates. If they can’t
come to church, use a hashtag
they can follow every church
service. When they go to the
hashtag, they can follow the
conversation. It can also be used
as a bible study technique.
example: #Jesusrocks.
 Prayer Requests Search: Use a
specific hashtag for the members
of your church or anyone else to
use when they need you to pray.
 Tweet everything with pictures.

32.  Use Google Hangouts to
livestream your services
(YouTube integration)
 Build a notification circle on
Google+ to direct message your
inner circle with
announcements.
 Search engine rankings through
Google+.
 Set up your Google Local and
be seen when someone
searches for a church in your
area.

33. Ideas For Social Integration
Get It Out There!
 Put your social accounts on flyers,
church pamphlets, etc.
 Encourage people to follow the
conversation at church.
 Do a Personal church hashtag that
makes it fun for the members to
keep up with current events going
on.
 Do a social competition. Whoever
gets the most retweets, likes, shares,
etc. Wins “X” prize from the church.
You can control what you want
them to say here on social.
 Do a TweetChat to localize visibility.

34. And Every Time You See This….
Something awesome is
about to happen

35. Questions?