How churches can use social media
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Presentation done at Riverdale California #HimConf on how churches can use social media to build con
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How churches can use social media
- 2. Where To Find Me http://plus.google.com/+WadeHarman @WadeHarman http://pinterest.com/blogger32 Find the Relationship Marketing Show on iTunes at http://wade.tips/1CKZHcU Or the blog at wadeharman.com/podcast
- 6. Local Conversation Engagement Connection Announcements Facebook allows us to connect with an audience that will show them that they are important to your church and that you want them to be part of something.
- 7. Start In Your Local Area Build a Facebook page for your church. Don’t take shortcuts (visuals and content) Allow the congregation to help spread the message. Have a budget for a targeted Facebook ad campaign to broaden your reach throughout the area. Post to your Facebook page regularly. Assign a manager or a church member to this position. This keeps your presence known.
- 16. It’s Not Just In The Advertisement! Consistency is needed to ensure that you have the best social media engagement for your Facebook page.
- 18. Testing Begins! What every post needs: 1: Good description that shares what The essence of your post is about. 2. A call to action inside the Description. 3. A Great Image!!
- 19. Let’s Talk about Imagery Most people can go broke buying stock images for their social media posts. There are some stock photos that you can grab for free. Pexels.com is the best I have found. Once you have your image, you’re not done. Make sure you’re editing your image correctly. Canva.com has social specific templates that you can use to help you out.
- 23. Here’s that post after two days.
- 24. Help your individual post by boosting
- 25. It’s IMPORTANT to Click “Cities”
- 29. Don’t Forget About the Other Social Networks!
- 30. Remind your congregation of upcoming events. Telling stories about your community and what the church has done. Develop themes from popular events the church does and share with other churches to give them ideas. Fundraising Archive worship songs.
- 31. Live church updates. If they can’t come to church, use a hashtag they can follow every church service. When they go to the hashtag, they can follow the conversation. It can also be used as a bible study technique. example: #Jesusrocks. Prayer Requests Search: Use a specific hashtag for the members of your church or anyone else to use when they need you to pray. Tweet everything with pictures.
- 32. Use Google Hangouts to livestream your services (YouTube integration) Build a notification circle on Google+ to direct message your inner circle with announcements. Search engine rankings through Google+. Set up your Google Local and be seen when someone searches for a church in your area.
- 33. Ideas For Social Integration Get It Out There! Put your social accounts on flyers, church pamphlets, etc. Encourage people to follow the conversation at church. Do a Personal church hashtag that makes it fun for the members to keep up with current events going on. Do a social competition. Whoever gets the most retweets, likes, shares, etc. Wins “X” prize from the church. You can control what you want them to say here on social. Do a TweetChat to localize visibility.
- 34. And Every Time You See This…. Something awesome is about to happen
- 35. Questions?