The public relations campaign for FC Dallas had the following key elements:
1) Target influential local media figures like sportscasters and bloggers to gain coverage and reach target audiences.
2) Pitch exclusive interviews with players and staff to blogger Buzz Carrick to generate positive coverage.
3) Measure campaign success through increased social media engagement, website traffic, and ticket sales, with goals of 50% engagement growth and 25% more ticket sales.
How Basketball Teams Drive Fan EngagementSimplyCast
Ever wondered how basketball teams engage their fans digitally? This guide will break it down and offer ideas for other teams to build a loyal fan base using marketing automation.
How Hockey Teams Drive Fan Engagement With Marketing AutomationSimplyCast
Hockey teams need more than a winning team to get fans. They need to engage them and interact with them. See how marketing automation makes that possible.
How Basketball Teams Drive Fan EngagementSimplyCast
Ever wondered how basketball teams engage their fans digitally? This guide will break it down and offer ideas for other teams to build a loyal fan base using marketing automation.
How Hockey Teams Drive Fan Engagement With Marketing AutomationSimplyCast
Hockey teams need more than a winning team to get fans. They need to engage them and interact with them. See how marketing automation makes that possible.
In 2014, I spent a lot of time around soccer fans. I regularly hung out at the sports bars frequented by Los Angeles’s official Real Madrid supporters club. My friends constantly shared with me, via email and social media, soccer-related websites, articles, and videos highlighting soccer fans and their love of the sport — and I clicked on them. I posted on soccer blogs, and rang up a bunch of credit card purchases in Brazil in July, during the World Cup. If my phone, the sites I visited, and the merchants I patronized had been collecting all the data associated with the places I went, the people I spoke to, and even the purchases I made, an analyst could easily have concluded that I was an ardent soccer fan (or, as people outside the U.S. would say, a football fan). But I’m not; at least, I wasn’t. At the time, I was studying sports fans as part of a research project with Havas Sports and Entertainment, to understand their passions and how they engage with brands — especially the brands that sponsor players, teams, and events in hopes of giving sports fans the experiences that they want. In doing so, I wound up becoming a case study in my own project.
My data trail marked me as a soccer fan, and continues to do so to this day. As I go about my business online, I am continually served automatically generated soccer-related recommendations and ads.
My experience is, of course, not unique. The widespread use of mobile devices has shifted the way we think about, understand, and participate in the world. Sometimes by permission (but often without our awareness), we continually funnel our locations, habits, desires, and selves into a pool of knowledge that every company wants to drink from in order to better understand and serve us. Each of us increasingly leaves behind trails of data that become crucial in shaping our digital identity.
Parsoco will show you whats going on at your nearby bars and clubs right now. With real time social media following you will see content and photos from not only our own users but users on Facebook, Twitter, Foursquare, and Instagram. We give you the information you need like Happy Hours, Cover Pricing information, and Event Details.
In 2014, I spent a lot of time around soccer fans. I regularly hung out at the sports bars frequented by Los Angeles’s official Real Madrid supporters club. My friends constantly shared with me, via email and social media, soccer-related websites, articles, and videos highlighting soccer fans and their love of the sport — and I clicked on them. I posted on soccer blogs, and rang up a bunch of credit card purchases in Brazil in July, during the World Cup. If my phone, the sites I visited, and the merchants I patronized had been collecting all the data associated with the places I went, the people I spoke to, and even the purchases I made, an analyst could easily have concluded that I was an ardent soccer fan (or, as people outside the U.S. would say, a football fan). But I’m not; at least, I wasn’t. At the time, I was studying sports fans as part of a research project with Havas Sports and Entertainment, to understand their passions and how they engage with brands — especially the brands that sponsor players, teams, and events in hopes of giving sports fans the experiences that they want. In doing so, I wound up becoming a case study in my own project.
My data trail marked me as a soccer fan, and continues to do so to this day. As I go about my business online, I am continually served automatically generated soccer-related recommendations and ads.
My experience is, of course, not unique. The widespread use of mobile devices has shifted the way we think about, understand, and participate in the world. Sometimes by permission (but often without our awareness), we continually funnel our locations, habits, desires, and selves into a pool of knowledge that every company wants to drink from in order to better understand and serve us. Each of us increasingly leaves behind trails of data that become crucial in shaping our digital identity.
Parsoco will show you whats going on at your nearby bars and clubs right now. With real time social media following you will see content and photos from not only our own users but users on Facebook, Twitter, Foursquare, and Instagram. We give you the information you need like Happy Hours, Cover Pricing information, and Event Details.
US+Partners is the exclusive liaison for the more than 5,000 NFL fan communities on Facebook.
That’s right. We’re engaged ‐‐ deeply ‐‐ with a loyal, social mega‐network of more than 13 million highly educated, passionate, and engaged cause‐wired football fans ‐‐ a big‐spending, burgeoning demographic slice of America. Ready, able and uniquely willing to embrace and experience your brand. Right now.
And that’s just for starters. This powerhouse is growing fast ‐‐ in size and influence. Grassroots. Credible.
Authentic. Peer‐to‐peer. Continuously connected, in season and off.
Only US+Partners can offer you this advantage. For the past 3 years, we’ve used our proprietary socialengagement optimization (SEO) model to identify, follow, qualify and engage the most influential people
in each of these thousands of tight‐knit fan bases comprising this network.
We’ve connected them to each other. We can connect them to you.
Panama Christian Foundation Business Partnership Programpcfadmin
PCF is touching lives in Panama. The PCF Biz Partnership Program shows the benefits of Corporate Partnership with PCF and how our partners will achieve both: Business Promotion and enhanced corporate image in addition to accomplishing social responsibility objectives. This presentation presumes you already know PCF and does not get into 'who we are'. Please visit: www.pcfpanama.org
How to Engage with Sports Fans: During the Game and BeyondScribbleLive
Whether you cover an internationally-loved professional team, your local high school's sporting events, or something in between, check out our best practices for digital fan engagement.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
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Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
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This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
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When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
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Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The Forgotten Secret Weapon of Digital Marketing: Email
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Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
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Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
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Understand Why Personal Stories Connect Better
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Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Public Relations Campaign
1. PUBLIC RELATIONS CAMPAIGN CONCLUSION
Name: Ingrid Little
Organization: FC Dallas
1. Targeted Media
Dale Hansen, sportscaster for ABC’s Dallas affiliate WFAA. This journalist should
be targeted because he is arguably the most popular sports broadcaster in the
Dallas-Fort Worth area. His broadcast targets all the major sports teams in
Dallas. Dale Hansen also has over 25,000 followers on Twitter (Hansen Verified
Twitter account, 2017). By using Dale Hansen to relay campaign messages, the
target audience of 18 to 35-year-old soccer fans in the Dallas-Fort Worth area
will be reached.
Buzz Carrick, owner and publisher of 3rdDegree.net and writer for Dallas
Morning News Soccer blog. Carrick’s blog on 3rdDegree.net was named “Most
Influential Blog in the US/MLS Soccer World” in 2009. (Buzz Carrick, 2017). He is
a feature writer for the Dallas Morning News publications for all things FC Dallas.
Carrick would have an interest in a story from FC Dallas because he is the
independent FC Dallas news source. Having him write about our current
campaign would help to reach and influence the target market of soccer fans
located in the Dallas-Fort Worth area.
Pedro Silva, sports anchor and reporter for Univision Dallas. Silva is the primary
sportscaster for Univision 23 Dallas, where FC Dallas matches are broadcasted in
Spanish. (Dallas: KUVN, 2015). Silva would have interest in FC Dallas’ current
campaign because he is the source for Spanish language coverage of sports in
the Dallas-Fort Worth area. Silva could reach and influence FC Dallas’ target
market of 13 to 40-year-old, Latino American soccer fans located in Texas.
Nicole Barron, editor in chief at lifestylefricso.com. Lifestyle Frisco is a “new
media company that focuses on storytelling across multiple platforms in Frisco,
Texas (home of FC Dallas).” (Barron, 2017). Barron would likely take interest in
what FC Dallas is doing in the community and be able to highlight the venue as a
safe, fun, and entertaining place for residents and soccer fans alike. Having a
feature in Lifestyle Frisco would help to reach the target audience of 13 to 30-
year-old Frisco, Texas residents looking for exciting venues and sporting events
to attend in the area.
Steve Davis, writer, radio host, and radio play-by-play voice for FC Dallas on
100.7 FM. Davis “has covered Major League Soccer since 1996. He writes for
World Soccer Today and co-hosts the weekly radio show/podcast ESPN Soccer
Today on 103.3 in Dallas. Davis is also the radio play-by-play voice for FC Dallas.”
(FC Dallas, 2016). He also has over 15,000 followers on Twitter. Davis should
have interest in covering new FC Dallas campaigns, as it is his primary focus as a
journalist. He could help to reach our target markets through traditional media
(radio broadcasts) and new media podcasts and online correspondence.
2. 2. Email Pitch
To: Buzz Carrick
From: FC Dallas
Subject line: Exclusive Interviews
Body of email
Let me begin by saying that your continued coverage of FC Dallas, its goals, and its
continued journey toward the MLS Cup help to keep the Dallas-Fort Worth public and its
soccer fans engaged and informed about our organization. We appreciate your
viewpoints on the latest FC Dallas news and hope that you continue to make FC Dallas a
topic of interest to local fans and supporters.
With that in mind, we would like to invite you to come to Toyota Stadium this off-
season and get exclusive, in-depth interviews with a couple of our star players, the
coaching staff, and with ownership regarding the future of our soccer club and our goals
for the upcoming 2018 season. We have a lot in store for FC Dallas this season and this
is an opportunity to give your insight on some of the off-season changes, upcoming
social media contests and events, and the new promotions we will be offering to get
fans in the stadium for FC Dallas matches. Your readers are loyal FC Dallas fans and
should be very interested in some of the new moves we are making as an organization
to improve and achieve some of our goals.
If you are interested in getting exclusive content to add to your FC Dallas blog, please
contact Ingrid Little, Communications Manager for FC Dallas at (888)-888-8888 or email
me at commanager@fcdallas.com.
Thank you,
Ingrid Little
3. 3. Measurement:
One way that to measure the effectiveness of this campaign is assessing the viral
impact. In regard to online media coverage, are the “readers sharing the news and
reacting to them?” (Lica-Butler, 2014) How many influencers are mentioning the brand
online? Our goal for this campaign is to have 200 shares, reactions, and influencers
mentioning the brand online.
It is another goal to increase social media engagement across all platforms by 50
percent by the beginning of the new MLS season. To measure we will look at Twitter
followers, Facebook likes, Instagramfollowers, and YouTube subscribers and if they are
actively conversing about topics related to FC Dallas. This measurement method will
also target the goal of creating awareness and developing a relationship between fans
and the organization. Because 3 of the 4 goals of this campaign can be measured,
should we reach our target numbers the campaign can be considered a success.
The next way to measure the success of the campaign will be the behavioral impact.
Through online media placement, is our site receiving more traffic and are those visitors
buying tickets to FC Dallas matches. Another campaign goal is to increase ticket sales to
FC Dallas matches by 25 percent in the 2018 season. To determine success of the
campaign we will have to access if campaign materials and media placement are causing
consumers to take action and purchase tickets.
4. Timeline:
Date Communication Tool
& Platform
Content/Message Purpose/Goal
Week 1 FC Dallas website Biographies of
players
To inform consumers of
the product and build
awareness. To foster
familiarity and
relationships between
players and fans.
Week 2 Email
invitation/Interviews
Invite Buzz Carrick to
get exclusive, in-
depth interviews
with players,
coaches, and
ownership
To target local fans
with positive messages
about FC Dallas from an
industry expert.
Week 3 FC Dallas website Create video content
consisting of
interviews with
players and coaching
To target Spanish
speaking locals and
have them relate to the
players and product.
4. staff in Spanish and
English
FC Dallas’ YouTube
Channel
Post First Trick Shot
Lesson video hosted
by Maximiliano
Urruti
To keep fans engaged
on social media.
Week 4 FC Dallas Instagram
page
“Share a photo of
you in your FC Dallas
gear and we will
share our favorites
on the Jumbo-Tron
during FC Dallas
matches.”
Promote incentives for
fans to become
engaged with FC Dallas
on Instagram.
Week 5 FC Dallas website Create video content
consisting of
interviews with
players, coaching
staff, and front
office on the topic of
“What Soccer Means
to Me and Dallas
To target potential fans
and create a
connection between
the mindset of the
players and fan’s
personal experience.
FC Dallas’ YouTube
Channel
Post Second Trick
Shot Lesson video
hosted by
Maximiliano Urruti
To keep fans engaged
on social media.
Week 6 News Release to
targeted media
outlets and journalists
Announce new
acquisitions, discuss
off-season training
and preparation for
the 2018 season and
to announce social
media contest to
begin next week
To inform our target
market through
reputable journalists
with positive messages
about FC Dallas. To
increase brand
awareness and create a
buzz about upcoming
season.
Blog post/Website Add post to blog site
by Maximiliano
Urruti about the
upcoming season
and what the fans
mean to him
To build a personal
relationship/connection
between the players
and fans.
Week 7 Facebook and Twitter Announce and begin
contest to “share
your favorite soccer
To start a conversation
with FC Dallas fans and
the organization. To
5. memory with the
hashtag
‘#fcdsoccer4life’ and
you will be entered
to win season tickets
for the upcoming
2018 season.”
keep fans engaged on
social media.
FC Dallas’ YouTube
Channel
Post Third and final
Trick Shot Lesson
video hosted by
Maximiliano Urruti.
To keep fan engaged on
social media.
February 1,
2018
Facebook and Twitter Contest Ends
February
15, 2018
Facebook and Twitter Announce winners
for social media
contest.
March 1,
2018
Game Day Start of 2018 FC
Dallas Season.
Early on in the campaign we want to make sure that the FC Dallas website is full of
engaging content. This is imperative because all of the news outlets and journalists will
tell our story then reference our website for interested parties to find out more
information or to buy tickets for the upcoming season. If our website is not ready to
engage with the subsequent traffic, the campaign goals will not be met. Our next step is
to give Buzz Carrick, exclusive content to put on his website and blog, to get his readers
and fans of FC Dallas to become more interested in what we have planned for the off-
season and the upcoming 2018 season. His blog receives a great deal of traffic and
should attract readers to both the FC Dallas website and our social media pages. At that
point, it is important that we keep our social media pages full of engaging content.
Creating content for YouTube and Instagram will begin our social media efforts along
with continued updating of the FC Dallas website. Then, it will be time to send out news
releases to the targeted media outlets and journalists to announce new acquisitions,
off-season training, the upcoming season, and the campaign finale, social media
contest. After the announcement and media placement, it will be time to begin the
social media contest, which should keep fans engaged and actively conversing about the
organization on Facebook and Twitter. The contest will end a month before the season
starts, the winners will be announced and the campaign will end. At this point, it will be
time to measure the effectiveness of the campaign, assess whether the goals of the
campaign are met, and determine the overall success of the campaign efforts.
6. References:
Hansen Verified Twitter Account, D. (2017, November 21). Dale hansen (@dalehansen).
Retrieved December 13, 2017, from https://twitter.com/dalehansen?lang=en
Buzz Carrick. (2017). Buzz Carrick's Linkedin Profile. Retrieved December 13, 2017,
from https://www.linkedin.com/in/buzzcarrick/
Dallas: KUVN. (2015, May 14). Pedro Silva. Retrieved December 13, 2017, from
https://www.univision.com/global/pedro-silva9
Barron, N. (2017). Nicole Barron's Linkedin Profile. Retrieved December 13, 2017, from
https://www.linkedin.com/in/nicole-barron-9b56275/
FC Dallas. (2016, January 28). Steve Davis. Retrieved December 13, 2017, from
https://www.fcdallas.com/author/steve-davis
Lica-Butler, M. (2014, March 20). 10 ways to measure PR results. Retrieved December
14, 2017, from https://www.ragan.com/Main/Articles/48107.aspx
