Social Media Marketing Made Simple - ExhibitCraft presents Constant Contact 9...Exhibit Craft
Keeping in touch is the most important element to building relationships that sustain and grow a business. To build brand awareness, trade show marketing and social media marketing go hand in hand. Social media has changed the playing field for reaching the masses, as well as giving them a way to respond.
Join us and learn how to build strong relationships that will lead to more business and growth through the social media marketing!
Josh Mendelsohn's (Constant Contact) presentation from Social Media Marketing & Monitoring 2011 New York. An excellent guide to integrating social media marketing and email.
Social Media Marketing Made Simple - ExhibitCraft presents Constant Contact 9...Exhibit Craft
Keeping in touch is the most important element to building relationships that sustain and grow a business. To build brand awareness, trade show marketing and social media marketing go hand in hand. Social media has changed the playing field for reaching the masses, as well as giving them a way to respond.
Join us and learn how to build strong relationships that will lead to more business and growth through the social media marketing!
Josh Mendelsohn's (Constant Contact) presentation from Social Media Marketing & Monitoring 2011 New York. An excellent guide to integrating social media marketing and email.
MindFireInc®, the leading provider of personalized cross-media marketing solutions,hosted a complimentary educational webinar on Friday, March 11 at 11:00 am PST/2:00 pm EST, that showcased the new powerful features introduced in LookWho’sClicking 2.25, including:
- Enabling social media sharing and reporting
- Creating “versioned” landing pages based on each response channel
- Customizing “unsubscribe” pages
Offering “branded” User Dashboards to each client
…and many real-life examples of how print and marketing service providers can make money by offering these highly demanded services.
You’ve seen eye-opening stories of companies small and large who see phenomenal success by marketing to customers through community and social media. They’re creating brand awareness and generating new customers—just by making it easy for customers to advocate on their behalf, engaging in conversations on discussion boards and Twitter, distributing video on YouTube, and forming groups on sites like Facebook. But how does it work for B2B marketers?
In this session, Erica Kuhl, the Community & Social Media Manager at salesforce.com will show you how they’ve created a successful social media strategy and leveraged social media tools and tactics—including some unusual practices for scaling up and working with high-touch customers. You’ll walk away with new ideas and information to help you get the most out of social media in a B2B setting.
Social Media Best Practices and Trends for Building Event BuzzErica Campbell Byrum
Social Media Best Practices and Trends for Building Event Buzz was presented by Erica Campbell, Director of Social Media for Dominion Homes Media at the NAAEI Affiliate Education Conference in Colorado Springs on August 23, 2012.
An event — be it a networking gathering, an online program, fundraiser, or class — is by nature a social affair. People attend to connect, interact, and share with their peers. People join social media networks such as Facebook, Twitter, LinkedIn, and Pinterest to connect, interact, and share with their peers. Using social media channels to market events and programs is a great strategy for getting attention and building excitement at low-cost to promote your events to a larger audience and build fans.
Erica Campbell discussed how to leverage social media and become part of the consumer dialogue. This session addressed the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
In this session, attendees learned how to accelerate and increase event registration; create more customers for less marketing spend; and automate and streamline attendee and exhibitor data and content collection.
Final presentation for the ASBDC Social Media Marketing for SBDCs presented in San Diego at national conference by the ASU Small Business and Technology Development Center
How can banks/CUs merge traditional and social media in 2013Mark Zmarzly
If you wonder how to effectively combine your current marketing with social media — or if that’s even possible — view our "Merging Traditional Marketing with Social Media for 2013" SlideShare. Presented by ACTON Marketing and Social Assurance.
Brand Lessons from the Corporate Social Media SummitMarque Creative
With special thanks Rohit Bhargava who spent the day at the Corporate Social Media Summit.
"The event was put on by the team at Useful Social Media - and that indeed was the theme of the day as panelists offered real case studies, answered tough questions and generally demonstrated that there is real hope for large corporate brands to actively use social media to generate real business value in multiple ways."
Here are a collection of some of the biggest lessons that brands featured on Day 1 of the event shared in their presentations.
Social Media Marketing Solution for Realtorssocialraver
Capture and channel client opinions using social media into powerful word-of-mouth marketing to generate referrals and recommendations to grow your business.
Making Business Friends - Using Linkedin, Facebook and Twitter for BusinessMediaSauce
This is a step-by-step process of using Linkedin, Facebook and Twitter for Small Business. It helps you understand features of each platform and how and why you would use it for business.
2012 Chicago Summer Business Institute (CSBI) application packageStephanie D. Neely
The Chicago Summer Business Institute (CSBI) provides a six-week paid internship program for high school sophomores and juniors each summer. These internships take place at various banks, accounting, law and engineering firms throughout the Loop and business districts. In conjunction with a 28-hour work week, students attend half-day classroom seminars and workshops every week where they learn about the financial markets, attend seminars given by successful business executives, and participate in team building programs.
MindFireInc®, the leading provider of personalized cross-media marketing solutions,hosted a complimentary educational webinar on Friday, March 11 at 11:00 am PST/2:00 pm EST, that showcased the new powerful features introduced in LookWho’sClicking 2.25, including:
- Enabling social media sharing and reporting
- Creating “versioned” landing pages based on each response channel
- Customizing “unsubscribe” pages
Offering “branded” User Dashboards to each client
…and many real-life examples of how print and marketing service providers can make money by offering these highly demanded services.
You’ve seen eye-opening stories of companies small and large who see phenomenal success by marketing to customers through community and social media. They’re creating brand awareness and generating new customers—just by making it easy for customers to advocate on their behalf, engaging in conversations on discussion boards and Twitter, distributing video on YouTube, and forming groups on sites like Facebook. But how does it work for B2B marketers?
In this session, Erica Kuhl, the Community & Social Media Manager at salesforce.com will show you how they’ve created a successful social media strategy and leveraged social media tools and tactics—including some unusual practices for scaling up and working with high-touch customers. You’ll walk away with new ideas and information to help you get the most out of social media in a B2B setting.
Social Media Best Practices and Trends for Building Event BuzzErica Campbell Byrum
Social Media Best Practices and Trends for Building Event Buzz was presented by Erica Campbell, Director of Social Media for Dominion Homes Media at the NAAEI Affiliate Education Conference in Colorado Springs on August 23, 2012.
An event — be it a networking gathering, an online program, fundraiser, or class — is by nature a social affair. People attend to connect, interact, and share with their peers. People join social media networks such as Facebook, Twitter, LinkedIn, and Pinterest to connect, interact, and share with their peers. Using social media channels to market events and programs is a great strategy for getting attention and building excitement at low-cost to promote your events to a larger audience and build fans.
Erica Campbell discussed how to leverage social media and become part of the consumer dialogue. This session addressed the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
In this session, attendees learned how to accelerate and increase event registration; create more customers for less marketing spend; and automate and streamline attendee and exhibitor data and content collection.
Final presentation for the ASBDC Social Media Marketing for SBDCs presented in San Diego at national conference by the ASU Small Business and Technology Development Center
How can banks/CUs merge traditional and social media in 2013Mark Zmarzly
If you wonder how to effectively combine your current marketing with social media — or if that’s even possible — view our "Merging Traditional Marketing with Social Media for 2013" SlideShare. Presented by ACTON Marketing and Social Assurance.
Brand Lessons from the Corporate Social Media SummitMarque Creative
With special thanks Rohit Bhargava who spent the day at the Corporate Social Media Summit.
"The event was put on by the team at Useful Social Media - and that indeed was the theme of the day as panelists offered real case studies, answered tough questions and generally demonstrated that there is real hope for large corporate brands to actively use social media to generate real business value in multiple ways."
Here are a collection of some of the biggest lessons that brands featured on Day 1 of the event shared in their presentations.
Social Media Marketing Solution for Realtorssocialraver
Capture and channel client opinions using social media into powerful word-of-mouth marketing to generate referrals and recommendations to grow your business.
Making Business Friends - Using Linkedin, Facebook and Twitter for BusinessMediaSauce
This is a step-by-step process of using Linkedin, Facebook and Twitter for Small Business. It helps you understand features of each platform and how and why you would use it for business.
2012 Chicago Summer Business Institute (CSBI) application packageStephanie D. Neely
The Chicago Summer Business Institute (CSBI) provides a six-week paid internship program for high school sophomores and juniors each summer. These internships take place at various banks, accounting, law and engineering firms throughout the Loop and business districts. In conjunction with a 28-hour work week, students attend half-day classroom seminars and workshops every week where they learn about the financial markets, attend seminars given by successful business executives, and participate in team building programs.
This presentation was used as part of celebrating small business week in Southeastern CT. As a Local Authorized Expert with Constant Contact they provide great education materials for Experts in the field to present to businesses and associations.
Email marketing is not dead! It's now a more refined tool for building and solidifying relationships with potential and existing customers you meet through other demand generation activities.
Please contact us for more information about our internet marketing services, or to find out about our upcoming workshops & events. maggie@katandmouse.com, 408-647-2327, or visit our site at www.KatandMouse.com.
The Power of E-Mail Marketing - Constant Contact at ExhibitCraftExhibit Craft
Today, more than ever before, business success is measured by the strength of the relationships each business builds.
You'll learn how to build those relationships using easy, inexpensive and
highly effective email marketing! We will explore the basics of what e-mail marketing is, why it works so well, how it easily integrates with social networking sites, and how to use it in your business planning and marketing strategy to achieve special goals.
This seminar was presented by Wendi Caplan-Carroll of Constant Contact at ExhibitCraft in Wayne, NJ.
Constant Contact explains how email marketing, no matter what tools you use, can make a huge difference in the number of new customers you find, and more importantly, the number of customers you keep! If you don't continue to "talk" to your customers throughout the year, they will forget about you, or worse, find another solution to their problem elsewhere. Keep your brand on the top of their mind by offering them valuable insights, news, and content that only an expert can provide. Your investment will pay back in spades.
Power of Email Marketing
Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. This session participants will discover how communicating with customers regularly can help a small business stay connected, and generate increased referrals, repeat sales, and unwavering customer loyalty.
• What is permission-based email marketing and becoming a trusted sender
• Email list building
• Increasing deliverability and open rates
• Writing good subject lines and content - getting readers to take action
• Tracking results and what to do with this information
• How email and social media marketing work together to achieve goals
Similar to Super Charging Your Facebook Marketing (20)
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
55. Dealing With The Positive
Positive comments are an opportunity to
interact and help spread the message
Social networks can be a convenient way
for people to share interest, excitement.
Comment back
1. Answer questions.
2. Share comments (content!) in other Source: Yelp aggregate rankings of
marketing channels. businesses, September 2009
3. Possibly reward people who took the
time to post a positive comment
(offline).
61
56. Turning Negativity into a Great
Customer Experience
Negative comments are inevitable:
Social networks can be a convenient
way for people to vent frustrations.
1. Always reach out to the customer.
Pick up the phone if possible
Use a private message, email, or DM
Let your network know that you
are addressing the issue.
Respond! Show that you are listening and
respond positively, publically
Always seek to satisfy and
delight, not defend.
57. A couple of popular Tools Used To See and
Respond to Comments on Your Facebook Page
Track your Page
Insights
Read Fan
comments
Reply from your Inbox
63. Event Campaign
Blue Orchid Handbags
Cleveland, Ohio
A collection of handbags and accessories for
women of all ages.
www.facebook.com/blueorchidhandbags
The Goal:
To let everyone know that we will be at the Last
Minute Market, our last event of the year
The Campaign:
We used the event template and asked visitors to
Like us to learn about our last event of the year
The Payout:
More than 20 Likes in just 4 days
“One attendee told me „I just became a fan on
Facebook and I wanted to see the bags in person.‟
That has never happened before!”
Jackie Adamany - Owner
64. Giveaway Campaign
Sugarbush Resort
Warren, Vermont
A ski resort that has been open for more than 50 years
and attracts fans during all four seasons.
http://www.facebook.com/Sugarbush.VT
The Goal:
To engage new and current fans with a giveaway with
prizes worth more than $15,000 total
The Campaign:
We created a giveaway campaign to showcase all the
great packages we were offering
The Payout:
More than 3,000 Likes in less than a month, 200+ new
email subscribers
“The results are double what we expected.”
Jake Robertson
– Interactive Manager
65. Coupon Campaign
Pets’n’Stuff
Lakewood, Colorado
A family-owned pet supply store that offers food,
toys, and much more.
www.facebook.com/petsnstuffcolo
The Goal:
To get more business for the holidays
The Campaign:
I used the coupon campaign to offer fans $5 off any
product in the store
The Payout:
Every fan came into the store to redeem the
coupon
“Every new fan I got from Facebook came into the
store to redeem the coupon, which was a really big
success for us.”
Chris Hitchcock - Owner
66. Downloadable Content Campaign
The Growth Center
Wyandotte, Michigan
A consulting business that helps with church and
organization growth.
http://www.facebook.com/pages/The-Growth-
Center-LLC/234740883252104
The Goal:
To spread awareness of a new business book
related to The Growth Center’s services
The Campaign:
I offered fans a free sample of my new book
The Payout:
Our number of fans grew by more than 20% and
quite a few people went on to purchase the book
“Even after the campaign ended, people have kept
Liking our page.”
John Hickey - Founder
67. Coupon Campaign
BellaSoleil.com
Las Vegas, Nevada
An online retail store for Italian pottery and wares.
http://www.facebook.com/pages/BellaSoleilcom/115184904113
The Goal:
To offer Facebook fans a unique and exciting
discount
The Campaign:
Fans were shown a picture of some of the Italian
imports the store offered, then given 10% off any
item
The Payout:
Over 60% growth in fans, up from 30. $10,000 in
revenue in the first 48 hours of the campaign.
“Within two hours of sending out an email to our
contacts, we had 75 new fans. Now, we have over
120.”
Elaine Robbins - Founder
68. Giveaway Campaign
Hamilton Wee Piggies & Paws
Stoney Creek, Ontario, Canada
A specialty crafts store for mothers and children.
http://www.facebook.com/HamiltonWeePiggiesandPaws
The Goal:
To get the word out about a product that isn’t one of
the franchisee’s most popular and encourage
people to share it with friends
The Campaign:
Fans had the chance to win a free parent/child
lifecast statue
The Payout:
Within a week, the campaign was shared by more
than 100 people on Facebook, more than 20
people Liked the page, and 77 signed up for the
email newsletter.
“People seem to really like what we‟re giving away
as a prize to fans of the page, and this gives us a
chance to show how unique and beautiful the
product is.”
Jamie Lee Berube – Franchisee Owner
69. Welcome Campaign
Pat Sloan Quilting
Washington D.C.
A celebrity in the quilting world whose work is
shown through social media & email, and sold in
box stores.
http://www.facebook.com/PatSloanQuiltFun
The Goal:
To make a Facebook welcome page that looked
professional
The Campaign:
A page that demonstrated some of the great things
fans could enjoy
The Payout:
50+ new fans, a quick and easy way to make a
welcome page
“I have to do all of this by myself, I don‟t have a
web developer or anything. The product was clean
and a coach helped me right through it.”
Pat Sloan –Owner
70. Welcome Campaign
The Northbridge Companies
Burlington, Massachusetts
A franchise of assisted living communities in
Massachusetts.
http://www.facebook.com/northbridgecos
The Goal:
To display the unique lifestyles of residents at
The Northbridge Companies
The Campaign:
A welcome page with photos of residents &
assistants
The Payout:
More than 200 new fans and increased inquiries
from a growing Facebook presence
“I ran a PPC ad to coincide with the start of the
new campaign and doubled the typical amount
of fans I usually get from the ads.”
Jen Ryan – Corporate Marketing Manager
71. Offer Campaign
IGV
Macedonia, Ohio
A franchise of assisted living communities in
Massachusetts.
http://www.facebook.com/igvinc
The Goal:
To promote awareness of IGV’s web & email
marketing services
The Campaign:
An offer to have a new website designed, along
with user tests, analytics, and a free round of
email newsletters
The Payout:
15% more fans & higher engagement
“I love being able to set it up the way that you
want to set it up. It took me 15 minutes, if that.”
Karen Leonard – Vice President
of Operations
72. Donation Campaign
The Adoption Resources of
Wisconsin
Milwaukee, Wisconsin
An organization that helps provide foster
families with the resources & advice they need.
http://www.facebook.com/AdoptionResources
The Goal:
To promote awareness of the organization’s
new 20-12 initiative
The Campaign:
Offer T-shirts to active donors who recruit
friends or donate a certain amount
The Payout:
4 donors and over 50 new fans
“In the first hour that our campaign went live, we
had four new donors and 50 new Facebook
fans .”
Jenna Czaplewski –
Development & Communications Specialist
73. Coupon Campaign
The Calico House
Lincoln, Nebraska
A brick-and-mortar quilting store that sells fabric
& other quilting supplies.
http://www.facebook.com/pages/Calico-
House/111958605551117
The Goal:
To increase sales in the store before Valentine’s
Day
The Campaign:
Offering 20% off of a popular style of fabric
The Payout:
400% fan growth in two weeks, increased sales
“We quadrupled our number of fans, going from
30 to 186.”
Janeese Olsson – Owner
74. Download Campaign
Dudley & Nunez Communications
Rocklin, California
A communications firm that specializes in email
& social media marketing.
http://www.facebook.com/DudleyandNunez
The Goal:
To increase fan count & have a professional
Facebook page that grows the firm’s reputation
The Campaign:
Offering fans a free download for social media
success
The Payout:
20% fan growth, new email subscribers
“I‟ve tried a few different Facebook apps for a
welcome pages, but they required HTML coding
and didn‟t look as professional.”
Maureen Dudley – Co-owner
75. Offer Campaign
The Villa Gourmet
Milford, Connecticut
A specialty food store that offers imported
cheese, meats, and other foods.
http://www.facebook.com/VillaGourmet
The Goal:
To showcase the uniqueness of the Villa
Gourmet’s products
The Campaign:
A guide that shows fans why the shop is special
– a soft sell, rather than a hard discount
The Payout:
51 Likes in 8 days
“I got one or two Likes a week from my emails,
but when I launched my campaign, I got 51
Likes in 8 days.”
Linda McIntyre – Owner