Facebook is a powerful social networking platform with over 500 million users worldwide. Its reach and viral nature allow it to spread messages across the internet. The document discusses 5 key factors, or "x-factors", that make Facebook unique for marketing: 1) Connection - Facebook allows users to connect with others from all walks of life. 2) Self-expression - Users represent themselves through their profile and what they like. 3) Entertainment - Facebook is an entertaining platform users enjoy for fun and passing time. 4) Discovery - Facebook enables accidental discoveries of new people, brands, and ideas. 5) Mobilization - When these factors combine, they have potential to ignite viral marketing and spread brands' messages widely.
Santa Clara Design: Social Media PresentationLauren Gulde
Learn how to integrate social media with traditional communications to boost your brand. Learn the various social media tools, case studies, why social media is important and ways to make social media integration easier for you and your business or organization.
Building reputation vectors using honeypot profiles on FacebookNasri Messarra
E-reputation has become an important concern for firms
Pampers, Nestlé and other brands have already paid the heavy price of fan attacks (Champoux et al., 2012; Paul Gillin, 2012; Steel, 2010).
The observation of the buzz and more particularly of the negative buzz (bad buzz) is important (Cuvelier, Aufaure, 2011)
Attacks on Facebook are more frequent and research is required to better understand and counteract them
MH Group Communications published a new white paper on a profound shift we have observed in the social media environment – a shift that we believe will compel companies to get off of the fence and engage social media with a comprehensive strategy.
We have labeled this new dynamic “asymmetric communications,” because we believe that it completely upends the traditional online communications model and allows individuals outside the company to use the company’s own web presence as a platform to broadcast their own views to the world, with or without the company’s approval.
A short summary of what you will find in the white paper:
Until now, many companies have ignored social media without suffering obvious consequences. No more. We have entered the era of asymmetric social media, and there isn’t a place on the web where your company can escape it.
Your online media coverage and advertising, your search engine results, and even your company’s own website are about to be overtaken by social media in a way you cannot stop, slow down, or control.
The Old Paradigm – “Opt-In” Social Media
* Social media platforms cross -communicated only manually and with some effort and difficulty.
* Brands can ignore social media, or dabbling in a few areas of social media with a piecemeal strategy.
* To see social media content you had to participate in social media platforms Even if some of your customers were talking about your company on social media platforms
The New Paradigm – Asymmetric Social Media
* Audiences have social media pushed to them automatically everywhere they go online. Your online media coverage and advertising, your search engine results, and even your company’s own website, are about to be overtaken by social media in a way, you cannot stop, slow down, or control.
* In every place that your brand is on the web, social media will there as well providing feedback and offering praise and criticism, and seeking a response.
The three dynamics driving the era of asymmetric social media are:
* Integration: Content flows easily across different social media platforms
* Aggregation: Multi-platform content is consolidated online for easy consumption
* Annexation: New tools allow un-controlled social media communication ON YOUR COMPANY WEBSITE.
What Companies Can Do To Prepare
Your company’s only hope of survival is to build a community of active online supporters who will lend credibility and authenticity to your brand on the Web, and defend your brand against negative attacks.
We hope that this paper will be helpful to executives who are trying to convince their superiors of the need to embrace social media. What do you think of the “asymmetric communications” trend? Are there other developments you would add as indicators of a shifting social media environment?
Santa Clara Design: Social Media PresentationLauren Gulde
Learn how to integrate social media with traditional communications to boost your brand. Learn the various social media tools, case studies, why social media is important and ways to make social media integration easier for you and your business or organization.
Building reputation vectors using honeypot profiles on FacebookNasri Messarra
E-reputation has become an important concern for firms
Pampers, Nestlé and other brands have already paid the heavy price of fan attacks (Champoux et al., 2012; Paul Gillin, 2012; Steel, 2010).
The observation of the buzz and more particularly of the negative buzz (bad buzz) is important (Cuvelier, Aufaure, 2011)
Attacks on Facebook are more frequent and research is required to better understand and counteract them
MH Group Communications published a new white paper on a profound shift we have observed in the social media environment – a shift that we believe will compel companies to get off of the fence and engage social media with a comprehensive strategy.
We have labeled this new dynamic “asymmetric communications,” because we believe that it completely upends the traditional online communications model and allows individuals outside the company to use the company’s own web presence as a platform to broadcast their own views to the world, with or without the company’s approval.
A short summary of what you will find in the white paper:
Until now, many companies have ignored social media without suffering obvious consequences. No more. We have entered the era of asymmetric social media, and there isn’t a place on the web where your company can escape it.
Your online media coverage and advertising, your search engine results, and even your company’s own website are about to be overtaken by social media in a way you cannot stop, slow down, or control.
The Old Paradigm – “Opt-In” Social Media
* Social media platforms cross -communicated only manually and with some effort and difficulty.
* Brands can ignore social media, or dabbling in a few areas of social media with a piecemeal strategy.
* To see social media content you had to participate in social media platforms Even if some of your customers were talking about your company on social media platforms
The New Paradigm – Asymmetric Social Media
* Audiences have social media pushed to them automatically everywhere they go online. Your online media coverage and advertising, your search engine results, and even your company’s own website, are about to be overtaken by social media in a way, you cannot stop, slow down, or control.
* In every place that your brand is on the web, social media will there as well providing feedback and offering praise and criticism, and seeking a response.
The three dynamics driving the era of asymmetric social media are:
* Integration: Content flows easily across different social media platforms
* Aggregation: Multi-platform content is consolidated online for easy consumption
* Annexation: New tools allow un-controlled social media communication ON YOUR COMPANY WEBSITE.
What Companies Can Do To Prepare
Your company’s only hope of survival is to build a community of active online supporters who will lend credibility and authenticity to your brand on the Web, and defend your brand against negative attacks.
We hope that this paper will be helpful to executives who are trying to convince their superiors of the need to embrace social media. What do you think of the “asymmetric communications” trend? Are there other developments you would add as indicators of a shifting social media environment?
Social media has changed customer behaviour forever. It's taken the first steps towards re-empowering consumers and allowing them to take back control over vendor relationships. This talk looks at customer behaviour in social media.
Using Social Media to Meet Your Nonprofit's Goals- What's Your Grade?blueprintcreativegroup
So you have a social media plan, right?
Well, if your non-profit organization is like the majority of others, your greatest challenge probably has a lot to do with getting the most out of social media. More specifically, how do you use Facebook, Twitter, and the various other social media platforms to build cause awareness? How can social media be used to fundraise in support of your organization’s development goals? Is the Return on Investment (ROI) substantial enough to make social media worth the time? How can you extend your reach and connect with new audiences and create additional layers of engagement for current supporters?
Social Media and Hospitality - Mark Nolan's Class, Shannon College of Hotel M...Avvio
Presentation to Mark Nolan's class from Shannon College of Hotel Management on Tuesday 27th March 2012.
We look at the current landscape from the perspective of hoteliers and students. Consider new trends and opportunities. Helpful tips and stats (for students) on Linkedin, Facebook, Twitter and Google Plus. Please visit www.facebook.com/avvio for details on the other resources mentioned during the presentation.
Social Media Presentation how you can use social media to drive traffic, increase awareness about your company or unique offerings within the local and national community, and communicate with their customers and following. Web 2.0 is about listening and interacting with customers in real time. This presentation will help you get started as a business owner on how to utilize Facebook to grow your business.
Value Email suscriptor vs Twitter Follower vs Facebook FanJuan Sanchez Bonet
Value Email suscriptor vs Twitter Follower vs Facebook Fan.
32% of SUBSCRIBERS and FOLLOWERS and 49% of FANS are no more likely to purchase from a brand after connecting with them through these channels—leaving 68% of SUBSCRIBERS and FOLLOWERS and 51% of FANS who may purchase more often.
Looking for a Social media consultant http://www.juanmarketing.com/CVJUANMARKETING/
Facebook and Beyond - Lessons for Brand Engagement with Social CustomersLithium
Based on a 2011 social customer survey of our clients, Lithium presents the current state of customer communities and the social web, explores life beyond Likes and Tweets, and reveals what’s next for social CRM and social strategies in 2011. Dive into what brands expect from their investments in social networking sites, how and when they integrate community with social media, how they measure success, and what they hope for from social media in the future. Learn how brands are using both customer communities and their Facebook presence together to build trust, peer-to-peer engagement, pre- and post-sales support, to drive awareness, and to disseminate marketing messages.
What really drives engagement?
Most brands treat social media like traditional marketing. With crowdsourcing and co-creation, you can make your brand stay top of mind with fans.
Is your brand social?
Learn why some brands get it and have vocal, passionate fans who stay engaged, share content, and tell their friends.
Is your marketing user-centered?
Like user-centered design, this paper will show you how putting customers at the center of your marketing changes everything.
Social media has changed customer behaviour forever. It's taken the first steps towards re-empowering consumers and allowing them to take back control over vendor relationships. This talk looks at customer behaviour in social media.
Using Social Media to Meet Your Nonprofit's Goals- What's Your Grade?blueprintcreativegroup
So you have a social media plan, right?
Well, if your non-profit organization is like the majority of others, your greatest challenge probably has a lot to do with getting the most out of social media. More specifically, how do you use Facebook, Twitter, and the various other social media platforms to build cause awareness? How can social media be used to fundraise in support of your organization’s development goals? Is the Return on Investment (ROI) substantial enough to make social media worth the time? How can you extend your reach and connect with new audiences and create additional layers of engagement for current supporters?
Social Media and Hospitality - Mark Nolan's Class, Shannon College of Hotel M...Avvio
Presentation to Mark Nolan's class from Shannon College of Hotel Management on Tuesday 27th March 2012.
We look at the current landscape from the perspective of hoteliers and students. Consider new trends and opportunities. Helpful tips and stats (for students) on Linkedin, Facebook, Twitter and Google Plus. Please visit www.facebook.com/avvio for details on the other resources mentioned during the presentation.
Social Media Presentation how you can use social media to drive traffic, increase awareness about your company or unique offerings within the local and national community, and communicate with their customers and following. Web 2.0 is about listening and interacting with customers in real time. This presentation will help you get started as a business owner on how to utilize Facebook to grow your business.
Value Email suscriptor vs Twitter Follower vs Facebook FanJuan Sanchez Bonet
Value Email suscriptor vs Twitter Follower vs Facebook Fan.
32% of SUBSCRIBERS and FOLLOWERS and 49% of FANS are no more likely to purchase from a brand after connecting with them through these channels—leaving 68% of SUBSCRIBERS and FOLLOWERS and 51% of FANS who may purchase more often.
Looking for a Social media consultant http://www.juanmarketing.com/CVJUANMARKETING/
Facebook and Beyond - Lessons for Brand Engagement with Social CustomersLithium
Based on a 2011 social customer survey of our clients, Lithium presents the current state of customer communities and the social web, explores life beyond Likes and Tweets, and reveals what’s next for social CRM and social strategies in 2011. Dive into what brands expect from their investments in social networking sites, how and when they integrate community with social media, how they measure success, and what they hope for from social media in the future. Learn how brands are using both customer communities and their Facebook presence together to build trust, peer-to-peer engagement, pre- and post-sales support, to drive awareness, and to disseminate marketing messages.
What really drives engagement?
Most brands treat social media like traditional marketing. With crowdsourcing and co-creation, you can make your brand stay top of mind with fans.
Is your brand social?
Learn why some brands get it and have vocal, passionate fans who stay engaged, share content, and tell their friends.
Is your marketing user-centered?
Like user-centered design, this paper will show you how putting customers at the center of your marketing changes everything.
In association with The Wall Street Journal and GoToWebinar, Ogilvy's Asia-Pacific social media team presented this deck on how to use social networks for business.
Facebook and Beyond - Lessons for Brand Engagement with Social Customers Lithium
The dividends for a well developed Facebook presence will ultimately depend on marketers investing in adopting sophisticated long-term strategies for customer engagement.
This presentation describes the disconnect existing between baby boomer business leaders and social media networking. Includes Pews Research statistics and possible explanations for the disconnect. Also explores the value of the presenter's new book, "The Boomer's Guide to Social Media Success: Harnessing Your Inner Expert to Promote Your Business."
Social vs Facebook. Is the Facebook page enough as a digital channel for a br...Tribal Fusion
Tom Roychoudhary from chief innovations officer, MCN Middle East Communications, presentation from Tribal Fusion Big Digital Landscape Event in Dubai, May 2012.
An article I co-authored focusing on the value of real communications and conversations -- no matter which social platform or site emerges, companies must be honest and smart in how they communicate.
Grow with HubSpot - Auckland - July 2016Ryan Bonnici
Join local marketers in your area for Grow with HubSpot, an event series that will teach you how to use inbound marketing to help your business achieve remarkable growth.
Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...Ryan Bonnici
How do some businesses manage to grow and scale their content and marketing like rocket ships and other companies can barely get someone to share it? This presentation will go through the key components of a content marketing growth strategy that are leveraged by some of the most successful brands online. It will explore how to leverage content to grow your web visitors, leads and customers - that businesses of all sizes can learn from and implement immediately to help them grow their business fast.
Grow with HubSpot - Singapore - June 2016Ryan Bonnici
There’s no doubt that you have ambitious growth plans for your business, but is your digital marketing strategy set up to propel you towards meeting and exceeding those goals?
Grow with HubSpot Singapore is about helping you learn how to use inbound marketing to grow your business online. Learn how to create a robust inbound strategy to attract, convert, close and delight your prospective customers.
Grow with HubSpot Melbourne - 19 May 2016 - Inbound Marketing MasterclassRyan Bonnici
There’s no doubt that you have ambitious growth plans for your business this year, but is your digital marketing strategy set up to propel you towards meeting (and hopefully exceeding) those goals?
Join us and learn how to use inbound marketing to grow your business online. In half a day, you’ll learn how to create a robust inbound strategy to attract, convert, close and delight your prospective customers.
http://offers.hubspot.com/grow-with-hubspot-melbourne
The Regional Marketer's Playbook - Asia Pacific - 2016Ryan Bonnici
Regional marketing is not just marketing at a regional level. It’s a highly nuanced discipline which involves combining hard data with soft skills, top-down strategy with grassroots customer engagement, consistent branding with uniquely local tonality.
The playbook provides insights from some of Asia's leading marketers, including:
- Paula Parkes, Mktg Director, Adobe
- Sandeep Pal, Mktg Director, Oracle
- Ryan Bonnici, Mktg Director, HubSpot
https://business.linkedin.com/marketing-solutions/c/16/4/regional-marketer-playbook
Top 5 Content Marketing Trends - ad:tech AustraliaRyan Bonnici
Marketing is a fast-moving industry by nature. Like most years, a whole lot has happened in the marketing world in 2015 – and we’re already seeing new trends emerge for 2016.
Not only is content marketing is becoming more localised and more personalised – new channels are revolutionising the way customers experience your brand. For example, Snapchat has exceeded many marketers’ expectations, now getting 4 billion video views per day — the same number as Facebook. We’re seeing a rise in wearable tech, which is giving marketers much more consumer data to work with.
It’s time to put these changes into perspective as we enter 2016. Join HubSpot marketing director Ryan Bonnici as he shares his insights around inbound marketing, and the top 5 content marketing trends he’s seeing in Australia.
Key Takeaways will include:
- How to create a killer on-page and off-page content strategy that can increase your quality website traffic by 3x.
- How personalised content can increase your traffic to lead conversion rate by 500%.
- How to nurture leads with real time content that can increase your average sale price, and decreases the length of your sales cycle.