Fife Council's air quality strategy involves managing local traffic to improve air quality in two areas. Monitoring found exceedances of NO2 and PM10 standards in Cupar's Bonnygate and Dunfermline's Appin Crescent due to traffic. Action plans for these areas focus on traffic management measures like queue relocation in Bonnygate and lane markings in Appin Crescent, which modeling shows can reduce pollutant levels. The council also partners with organizations and engages communities to integrate air quality into policies and strategies.