Customer Centric
Marketing
Organization
Structure
Your Company Name
2
Agenda
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audience's attention.
Centric Organization Template 13
Building Blocks
Cross-Functional
Effort
Frontline Customer
Interface
Solution
Mindset
Customer Lifecycle
and Journey Views
Fit for Purpose
Business Processes
Advice
Bunding
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Centric Organization Template 24
Retention
Loyalty
Business Results
Customer-Centricity
CustomerVoice
Customer
Intelligence&CLV
Engaging
Internally
CXImprovementand
Innovation
Engaging
Externally
Customer-Focused Corporate Strategy
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Centric Organization Template 35
Learn
Align
Map
Engage and Transform
Measure
Customer
Centric
Marketing
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6
Centric Organization Template 4
Product-Focused
• Discrete transaction at a point in time
• Add your text here
• Add your text here
• Narrow definition of the customer value
proposition
• Off-the-shelf products
• Perceived as outsider selling in
• Push products
• Transactional relationship
• Centrally driven
• Limited decision making power in field
• Add your text here
• “One size fits all” processes
• Add your text here
• Add your text here
• Rigid organizational boundaries
• Organizational silos control resources
• Add your text here
Customer-Centric
• Customer life-cycle orientation
• Work with customer to solve both immediate
and long-term issues
• Broad definition of the customer value proposition
• Add your text here
• Add your text here
• Working as an insider
• Solution focus
• Add your text here
• Innovation and authority at the front line with the
customer
• Add your text here
• Tailored business streams
• Balance between customization and complexity
• Add your text here
• Cross-organizational teaming
• Join credit
• Add your text here
Solution Mindset
Advice Orientation
Customer Interface
Business Processes
Organizational linkages & Metrics
Customer Orientation
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Centric Organization Template 57
Customer Segments That we Want to Excel and Dominate
The unique value targeted customers receive through our
products and services
The Critical few things that must be done well to deliver
the customer value
Basic building blocks to enable the creation of such
capabilities
Critical Capabilities
Enablers
Customer
Value
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8
Additional
Slides
9
About Us
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Financial10
40% 55% 70%
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11
Text Here
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Comparison
Text Here
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12
Meet Our Team
Designation
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Designation
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Designation
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Name Here Name Here Name Here
13
Mind Map
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14
Circular
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01 02
0304
Target16
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17
Our Vision
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Silhouettes18
70%Men
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audience's attention.
30% Women
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audience's attention.
Timeline19
04
03
02
01
2018
2017
2016
2015
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Stacked Bar20
0
20
40
60
80
100
Category 1 Category 2 Category 3 Category 4
01 This graph/chart is linked to excel, and
changes automatically based on data. Just left
click on it and select “Edit Data”.
Product
02 This graph/chart is linked to excel, and
changes automatically based on data. Just left
click on it and select “Edit Data”.
Product
03 This graph/chart is linked to excel, and
changes automatically based on data. Just left
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Product
Open High Low Close21
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10
20
30
40
50
60
70
01-01-2014 01-01-2015 01-01-2016 01-01-2017 01-01-2018
Open High Low Close
01 This graph/chart is linked to excel, and
changes automatically based on data. Just left
click on it and select “Edit Data”.
Product
02 This graph/chart is linked to excel, and
changes automatically based on data. Just left
click on it and select “Edit Data”.
Product
22
Thank You
Address:
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress123@gmail.com

Customer Centric Marketing Organization Structure PowerPoint Presentation Slides

  • 1.
  • 2.
    2 Agenda This slide is100% editable. Adapt it to your needs and capture your audience's attention.
  • 3.
    Centric Organization Template13 Building Blocks Cross-Functional Effort Frontline Customer Interface Solution Mindset Customer Lifecycle and Journey Views Fit for Purpose Business Processes Advice Bunding This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 4.
    Centric Organization Template24 Retention Loyalty Business Results Customer-Centricity CustomerVoice Customer Intelligence&CLV Engaging Internally CXImprovementand Innovation Engaging Externally Customer-Focused Corporate Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 5.
    Centric Organization Template35 Learn Align Map Engage and Transform Measure Customer Centric Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 6.
    6 Centric Organization Template4 Product-Focused • Discrete transaction at a point in time • Add your text here • Add your text here • Narrow definition of the customer value proposition • Off-the-shelf products • Perceived as outsider selling in • Push products • Transactional relationship • Centrally driven • Limited decision making power in field • Add your text here • “One size fits all” processes • Add your text here • Add your text here • Rigid organizational boundaries • Organizational silos control resources • Add your text here Customer-Centric • Customer life-cycle orientation • Work with customer to solve both immediate and long-term issues • Broad definition of the customer value proposition • Add your text here • Add your text here • Working as an insider • Solution focus • Add your text here • Innovation and authority at the front line with the customer • Add your text here • Tailored business streams • Balance between customization and complexity • Add your text here • Cross-organizational teaming • Join credit • Add your text here Solution Mindset Advice Orientation Customer Interface Business Processes Organizational linkages & Metrics Customer Orientation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 7.
    Centric Organization Template57 Customer Segments That we Want to Excel and Dominate The unique value targeted customers receive through our products and services The Critical few things that must be done well to deliver the customer value Basic building blocks to enable the creation of such capabilities Critical Capabilities Enablers Customer Value This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 8.
  • 9.
    9 About Us This slideis 100% editable. Adapt it to your needs and capture your audience's attention.
  • 10.
    Financial10 40% 55% 70% Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Minimum This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Medium This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Maximum
  • 11.
    11 Text Here This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Comparison Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 12.
    12 Meet Our Team Designation Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Name Here Name Here
  • 13.
    13 Mind Map This slideis 100% editable. Adapt it to your needs and capture your audience's attention.01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.04
  • 14.
    14 Circular This slide is100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here Text Here Text Here Text Here
  • 15.
    Venn15 This slide is100% editable. Adapt it to your needs and capture your audience’s attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Text Here 01 02 0304
  • 16.
    Target16 This slide is100% editable. Adapt it to your needs and capture your audience's attention.01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.04
  • 17.
    17 Our Vision This slideis 100% editable. Adapt it to your needs and capture your audience's attention.
  • 18.
    Silhouettes18 70%Men This slide is100% editable. Adapt it to your needs and capture your audience's attention. 30% Women This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 19.
    Timeline19 04 03 02 01 2018 2017 2016 2015 This slide is100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
  • 20.
    Stacked Bar20 0 20 40 60 80 100 Category 1Category 2 Category 3 Category 4 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product
  • 21.
    Open High LowClose21 0 10 20 30 40 50 60 70 01-01-2014 01-01-2015 01-01-2016 01-01-2017 01-01-2018 Open High Low Close 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product
  • 22.
    22 Thank You Address: # streetnumber, city, state Contact Numbers: 0123456789 Email Address: emailaddress123@gmail.com