Shopify is an e-commerce platform that allows users to create online stores for selling various products, utilizing a template language called Liquid for dynamic content. Key features of Shopify include easy product organization, payment processing, and customization, along with advantages such as fast launch times and robust app integrations, but it has disadvantages like limited customizability and service lock-in. Overall, it is favored by users migrating from other platforms due to its user-friendly features.

1. Shopify
e-Commerce
S.KOUSHIK
IV CSE
131FA04111
VIGNAN UNIVERSITY

2. Index
 What is Shopify?
 Five Important facts.
 What is Liquid?
 Liquid’s Synatx,Objects,Properties etc…
 Use of Shopify
 Advantages & Disadvantages
 Conclusion

3. What is Shopify?
 Shopify is platform for all e-Commerce web store that sell goods online.
 It let allows you organize your products, customize your storefront,
accept credit card payments, track and respond to orders.
 All this is done with a one mouse click.

4. 5 important facts to know
 Liquid: It’s a template language for shopify user.
 Objects: Object means data that you can use in your store.
 Templates: Section/Page of your store is generated by a template.
 Filters: It manipulate the output of objects of your store.
 Logic: Conditional liquid statements.

5. What is Liquid?
 A template language used in Shopify themes.
 A bridge between templates and data.
 Allow themes to be agnostic and reusable.
 It is written in Ruby.
 It is the backbone of Shopify themes and is used to load dynamic
content on storefronts.

7. Liquid’s File extension
 The liquid programmes can be saved as extension of (.liquid)
 Some of the important extensions in every programme are:
 index.liquid
 theme.liquid
 screen.css.liquid
 site.js.liquid

8. Liquid syntax
 {{…}} denotes the output.
 {%....%} denotes the logic.
 Objects uses the dot syntax.
 Loops allow iteration over objects.
 Filters manipulate output.
 Logic controls output flow.
 Operators allow comparision.

9.  Example for logic and output.

10. Objects and Properties

11. Liquid Collections
 Collections signified by plural object names.
 Each individual items has its own properties.
 Liquid loop allow us to output items.
 You can also target individual items directly.
Examples:
Shop.enabled_payment_types
Shop.metafields
Shop.types

12. Logic
 Controls what is output in a template.
 Does not output directly in a template.
 Uses common language constructs. Eg.,If and else

13. Filters
 They manipulate output data in some way.
 They allow our themes to be agnostic.
 They reduce the amount of code to write.

14. Operators

15. What we can sell on shopify?
 By using liquid language in shopify we can sell digital products, physical products,
drop ship products or we can sell shopify products also.

16. Advantages of Shopify
Shopify like any off-the-shelf solution has it’s advantages:
 Fast launch time, it’s a really nice solution to try your idea fast.
 Affordable price.
 Can be launched without special programming skills.
 Much better UX/UI... for the right customer.
 Really good app integrations with SaaS services.
 Security & Reliability.
 Better loading speed.

17. Disadvantages of Shopify
 Pay monthly for every little thing.
 Less customizability.
 Content management.
 Service lock-in.

18. Conclusion
 By comparing shopify with other e-Commerce store platforms:
 It’s a marketing research that users who have moved to shopify
from over 30 platforms and services including Big Commerce,
Magneto, Amazon web store, and 3D Cart. Because of easiness
and strongest feature of shopify platform.