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Mobile Marketing Techniques to
Jumpstart Your Business
About Web Strategy Plus
Thanks for joining me today!
Presented by: Michelle Hummel
CEO of Web Strategy Plus
Web Design & S...
Mobile – A Love Story
Consumers have fallen in love with their Smartphones!
Always On
Pocket Computer
Social Networking...
Mobile is Effecting All Industries

What have you used your mobile phone for lately?
© Web Strategy Plus 2013. All rights ...
Mobile Use Takes Place At Home Too!

Have you joined in a Twitter # TV conversation?
© Web Strategy Plus 2013. All rights ...
Local Businesses
“The smartphone is now the new Yellow Pages!”
 Car Repair
 Moving Company
 Legal Services
 Shopping C...
Events and Conferences
“For attendees a mobile website acts as an indispensable
information and planning tool!”
 Attendee...
Mobile Friendly Site is Critical
 Mobile Devices have become

bigger than PC sales
 86% of adults own a Mobile
phone
 5...
Define Your Mobile Goals
 Attract new customers
 Increase sales
 Drive foot traffic
 Empower customers on-the-go
 Mov...
Mobile Marketing Strategies
 QR Codes
 Text (SMS) Messaging

Campaign
 Location-Based Marketing
 Mobile Commerce

© We...
What are QR Codes?
 Short for Quick Response as it

can read the image quickly by a
cell phone
 Once it is scanned it wi...
QR Code Stats
 87% of smartphone users asked

why they would scan a QR code said to get a coupon, discount or
deal
 Mobi...
How do I get started with QR Codes?
 Search the apps on your

phone for a “QR Code
Reader”
 Create QR Codes with Bit.ly
...
QR Code Case Studies
“A QR Code is only as good as its landing page!”
 Macy’s Qr Code Backstage Pass
 Tesco HomePlus Vir...
Text (SMS) Marketing Stats
 97% of Texts are Opened vs.

Only 5% of Emails
 90% of text messages are read
within 3 minut...
Step 1: Collect Mobile Numbers
 Sign up sheet at your

register
 Form on your website
 Give them a number to
subscribe
...
Step 2: Customer Management
 Opt-In Subscribers Only
 Unsubscribe Must be Available
 Notify Customer of Additional

Pot...
Step 3: Setup, Create and Market
Partner with an SMS service provider
like:
Send Social Media
Trumpia
Mozeo
See How Te...
Text Message (SMS) Case Studies
 U.S Tennis Association live

text campaigns
 Aveeno free hair sample
 Pacha NY Nightcl...
What are Location-Based Services?
 Rewards people for “checking in”

using the GPS on their phone by
giving points

Have ...
Location-Based Stats
 74% of smartphone owners use

location-based services
 67% of people location-tag their
photos whe...
How to Get Started
Top location-based sites
Yelp.com
Local.google.com
Foursquare
CitySearch
Monitor these sites with t...
Mobile Commerce
 Coined in 1997 a retail outlet in

your customer’s pocket
 58% of mobile users have now
made a purchase...
Mobile Commerce Stats
 Walmart estimated that 40% of

all visits to their internet
shopping site in December
2012 was fro...
How to Get Started
 MobiCart – converts your

website to a mobile friendly
shopping cart experience
 Square – allows you...
Key Takeaways
Do you have a Mobile Friendly website?
What are your Mobile Marketing Goals?
Where can you add a QR Code ...
Questions and Answers
What questions can I help answer?
Thank you for participating!
Michelle Hummel
Web Strategy Plus
htt...
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Mobile Marketing Techniques to Jumpstart your Business

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Read these amazing stats on Mobile Marketing when why having a Mobile website is CRITICAL for your business success.

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Mobile Marketing Techniques to Jumpstart your Business

  1. 1. Mobile Marketing Techniques to Jumpstart Your Business
  2. 2. About Web Strategy Plus Thanks for joining me today! Presented by: Michelle Hummel CEO of Web Strategy Plus Web Design & Social Media Agency Founder of Web Media University & Cincinnati Social Media Enthusiasts © Web Strategy Plus 2013. All rights reserved.
  3. 3. Mobile – A Love Story Consumers have fallen in love with their Smartphones! Always On Pocket Computer Social Networking Shopping Navigation Camera/Video Texting And….making phone calls Do you go back home if you forgot your phone? © Web Strategy Plus 2013. All rights reserved.
  4. 4. Mobile is Effecting All Industries What have you used your mobile phone for lately? © Web Strategy Plus 2013. All rights reserved.
  5. 5. Mobile Use Takes Place At Home Too! Have you joined in a Twitter # TV conversation? © Web Strategy Plus 2013. All rights reserved.
  6. 6. Local Businesses “The smartphone is now the new Yellow Pages!”  Car Repair  Moving Company  Legal Services  Shopping Center  Find Directions  Reviews  Services/Products  Get Locations What is the last item you shopped for on mobile? © Web Strategy Plus 2013. All rights reserved.
  7. 7. Events and Conferences “For attendees a mobile website acts as an indispensable information and planning tool!”  Attendees Information  Program Details/Agenda  Sponsor Details  Business Cards  Booth Displays  Hotel Information  Hashtags Are you using this events Hashtag #ohbiztech? © Web Strategy Plus 2013. All rights reserved.
  8. 8. Mobile Friendly Site is Critical  Mobile Devices have become bigger than PC sales  86% of adults own a Mobile phone  53% use it to access the Internet  57% of users will not recommend a business with a poorly designed mobile site  Mobile Internet is becoming the Internet Do you have a Mobile Friendly website? © Web Strategy Plus 2013. All rights reserved.
  9. 9. Define Your Mobile Goals  Attract new customers  Increase sales  Drive foot traffic  Empower customers on-the-go  Move people to take action, join contests, redeem coupons  More likes, fans and followers  Increase event registration  Turn fans into advocates  Increase website traffic  Increase eBook downloads What are your Mobile Marketing Goals? © Web Strategy Plus 2013. All rights reserved.
  10. 10. Mobile Marketing Strategies  QR Codes  Text (SMS) Messaging Campaign  Location-Based Marketing  Mobile Commerce © Web Strategy Plus 2013. All rights reserved.
  11. 11. What are QR Codes?  Short for Quick Response as it can read the image quickly by a cell phone  Once it is scanned it will link you to a mobile web page  Created in 1994, its original use was for Toyota part tracking Have you ever scanned a QR Code? © Web Strategy Plus 2013. All rights reserved.
  12. 12. QR Code Stats  87% of smartphone users asked why they would scan a QR code said to get a coupon, discount or deal  Mobile coupons receive 10 times higher redemption rates than print coupons  60% of Web users say they expect a site to load on their mobile phone in 3 seconds or less © Web Strategy Plus 2013. All rights reserved.
  13. 13. How do I get started with QR Codes?  Search the apps on your phone for a “QR Code Reader”  Create QR Codes with Bit.ly  Invest in a custom QR Code design to match your brand  Print QR Codes on your marketing materials, business cards, product labels etc. Where can you add a QR Code for marketing? © Web Strategy Plus 2013. All rights reserved.
  14. 14. QR Code Case Studies “A QR Code is only as good as its landing page!”  Macy’s Qr Code Backstage Pass  Tesco HomePlus Virtual Subway Store  1st Bank Free eBooks  Brown Thumbs Plant Saving Tips  Best Buy Product Details  Honey Bunches of Oats Have you run a QR code marketing campaign? © Web Strategy Plus 2013. All rights reserved.
  15. 15. Text (SMS) Marketing Stats  97% of Texts are Opened vs. Only 5% of Emails  90% of text messages are read within 3 minutes of being delivered  4.1 Billion Text Messages are Sent Daily  Brands using SMS to reach customers connect with 95% of all smartphone users When was the last time you read a Text Message? © Web Strategy Plus 2013. All rights reserved.
  16. 16. Step 1: Collect Mobile Numbers  Sign up sheet at your register  Form on your website  Give them a number to subscribe Special Note: Always keep a copy of their permission to market to them via SMS How can you recruit more Text subscribers? © Web Strategy Plus 2013. All rights reserved.
  17. 17. Step 2: Customer Management  Opt-In Subscribers Only  Unsubscribe Must be Available  Notify Customer of Additional Potential Texting Costs  MMA (Mobile Marketing Association has developed guidelines for best practices and is the watchdog for the Industry © Web Strategy Plus 2013. All rights reserved.
  18. 18. Step 3: Setup, Create and Market Partner with an SMS service provider like: Send Social Media Trumpia Mozeo See How Text Message (SMS) Campaigns Work: Text Joes to 313131 © Web Strategy Plus 2013. All rights reserved.
  19. 19. Text Message (SMS) Case Studies  U.S Tennis Association live text campaigns  Aveeno free hair sample  Pacha NY Nightclub  My Starbucks Rewards Program  Reese’s chance to win a trip © Web Strategy Plus 2013. All rights reserved.
  20. 20. What are Location-Based Services?  Rewards people for “checking in” using the GPS on their phone by giving points Have you ever checked-in and why? © Web Strategy Plus 2013. All rights reserved.
  21. 21. Location-Based Stats  74% of smartphone owners use location-based services  67% of people location-tag their photos when sharing via social apps  80% of active Foursquare users have acted on another user's tip © Web Strategy Plus 2013. All rights reserved.
  22. 22. How to Get Started Top location-based sites Yelp.com Local.google.com Foursquare CitySearch Monitor these sites with tools like: Google Alerts SendSocialMedia.com Do you have a presence on these sites? © Web Strategy Plus 2013. All rights reserved.
  23. 23. Mobile Commerce  Coined in 1997 a retail outlet in your customer’s pocket  58% of mobile users have now made a purchase with their phones  ¼ of all online shopping for Black Friday in 2012 was done on a mobile phone  $1 billion has been spent within the last 12 months on Amazon with a mobile phone © Web Strategy Plus 2013. All rights reserved.
  24. 24. Mobile Commerce Stats  Walmart estimated that 40% of all visits to their internet shopping site in December 2012 was from a mobile device  Bank of America predicts $67.1 billion in purchases will be made from mobile devices by U.S. shoppers in 2015 Have you made a purchase with your mobile? © Web Strategy Plus 2013. All rights reserved.
  25. 25. How to Get Started  MobiCart – converts your website to a mobile friendly shopping cart experience  Square – allows you to accept credit cards from your mobile phone © Web Strategy Plus 2013. All rights reserved.
  26. 26. Key Takeaways Do you have a Mobile Friendly website? What are your Mobile Marketing Goals? Where can you add a QR Code for marketing? © Web Strategy Plus 2013. All rights reserved.
  27. 27. Questions and Answers What questions can I help answer? Thank you for participating! Michelle Hummel Web Strategy Plus http://www.WebStrategyPlus.com Phone: 513-399-6870 michelle@webstrategyplus.com © Web Strategy Plus 2013. All rights reserved.

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