The document provides guidance for secondary audience research. It outlines three research tasks: 1) Find the most expensive music videos ever made and the most expensive from 2008-present. 2) Research the target genre to understand the typical audience. Use uktribes.com to profile the audience of related artists. 3) Identify the most important ways the target audience is marketed to, such as those listed on the provided artistshousemusic.org link. Extra challenges are also provided to gain deeper industry insights.

1. Secondary Audience Research
Guidance

2. Focus Points
• What do real audiences consume?
• Who are the specific audiences for particular
products?
• How do media industries target those
audiences?

3. Format
• You should have one blog post (titled
Secondary Audience Research) where you
compile the research.
• There is no requirement to finish this post as
we will need to discuss through a few issues
that emerge from this.

4. Research Task 1
• Find a list of the most expensive music videos
ever made:
-When were many of the videos released?
-What is the most expensive video made in the
last 5 years (so, from 2008)?
Extra Challenge: do some research into the
music industry and its struggles in the last 25
years

5. Research Task 2
• Try to find information about your audience
by looking further into your genre. By
researching the genre, there will hopefully be
some indications of what the target audience
would be.
• You should also do a profile of the band/artist
whose song you are covering and do a profile
of their audience or those of related/similar
artists. Use uktribes.com to be specific
(password: bkqteetw)

6. Research Task 3
• Identify what you think the most important ways
are that your target audience are targeted. There
are a list of different marketing strategies here
(the bold red headings):
• http://www.artistshousemusic.org/Marketing
Extra Challenge: watch some of the video
interviews available to gain insights into the
industry.

7. Research Task 3
• Identify what you think the most important ways
are that your target audience are targeted. There
are a list of different marketing strategies here
(the bold red headings):
• http://www.artistshousemusic.org/Marketing
Extra Challenge: watch some of the video
interviews available to gain insights into the
industry.