This document provides guidance for secondary audience research. It outlines three research tasks: 1) Find information on the most expensive music videos ever made, noting when many were released and the most expensive in the last 5 years, and factors that could explain budget differences. 2) Research the target genre to find indications of the target audience. Profile the artist and their audience. 3) Identify the most important ways the target audience is targeted, such as different marketing strategies listed at a provided website link. Extra challenges are included to further connect the research.

1. Secondary Audience Research
Guidance

2. Focus Points
• What do real audiences consume?
• Who are the specific audiences for particular
products?
• How do media industries target those
audiences?

3. Format
• You should have one blog post (titled
Secondary Audience Research) which should
bring together your research rather than
necessarily answering each in term.
• Please make sure it is, as with all other posts,
visual
• Please reference and hyperlink any websites
you use

4. Research Task 1
• Find a list of the most expensive music videos
ever made:
-When were many of the videos released?
-What is the most expensive video made in the last
5 years (so, from 2008)?
-What factors might explain the difference in
budgets?
Extra Challenge: connect this to research about the
changes in the music industry and revenue
changes in the last 25 years.

5. Research Task 2
• Try to find something about your audience by
looking further into your genre. By
researching the genre, there will hopefully be
some indications of what the target audience
would be.
• You may also do a profile of the band/artist
whose song you are covering and do a profile
of their audience or those of related/similar
artists.

6. Research Task 3
• Identify what you think the most important ways
are that your target audience are targeted. There
are a list of different marketing strategies here
(the bold red headings):
• http://www.artistshousemusic.org/Marketing
Extra Challenge: watch some of the video
interviews available to gain insights into the
industry.

7. Research Task 3
• Identify what you think the most important ways
are that your target audience are targeted. There
are a list of different marketing strategies here
(the bold red headings):
• http://www.artistshousemusic.org/Marketing
Extra Challenge: watch some of the video
interviews available to gain insights into the
industry.