The document analyzes the poster for the romantic film "P.S I Love You" through its imagery, typography, color, layout, language, and conventions of form and genre. The poster depicts the two main characters in an intimate embrace, suggesting a romantic relationship. Red is prominently used to symbolize love through the title, actor names, and the female character's clothing. Layout and design elements like ratings, quotes, and references to other successful films are intended to appeal to audiences and promote the film's commercial and critical success within the romantic genre.

1. Image
The image is situatedslightlytothe rightof the page and the textis placedalongthe leftthird.The
image showsthe twocharacters togethersuggestingtheyare ina relationship.The bodylanguage of
the characters showstheirfeelingstowardseachotherasthe male character holdhishandoverthe
femalesarmwhile she putsherarmroundhis waistandlooksforwardto the camera.The midshot
meansthat the bodylanguage of the characters isvisible tothe audience alongwiththeiremotions
whichshow the male as beinginlove withthe femaleashe isgazingat herdespite herlookingaway
smiling. The use of mise-en-scene withinthe image suchasthe letterthe male inputtinginthe
femalesbackpockettiesinwiththe quote inthe terminal areaasit furthersignifiesthatitisthe
male character that foran unknownreasonhaswrittenthe female characterletters.Byputting
theminher back pocketitsuggeststhatshe is unaware of these letters.
Typography
Sans serif fontisusedforthe entire fontexceptforthe title “P.sIlove you”whichiswritteninserif
font.Serif fontiselegantandfeminine incomparisontothe sansserif whichismore masculine and
bold.The use of contrastin the fontmakesthe title of the filmmore recognisableto the audience as
it standsouton the poster. Bolderfontisalsousedto emphasise wordssuchas“brilliant”signifying
the successof the filmtothe audience sothat theygo andsee it.
Colour
The main use of colouron the posteris red.The red writingcanbe associatedwithlove orsymbols
of love forexample roses. Namesof the actors,predominatelythe lastnamesare writteninred
whichdrawsthe eyesof the readertothem.The title of the filmisalsowritteninred,makingthe

2. theme of the filmmore recognisabletothe audience.Redisalsowornbythe mainfemale character
whichconnoteslove andromance betweenthe twocharacters.
Layout
The route of eye isusedwithinthe poster.The primaryoptical areaincludesa5-starrating anda
quote revealingthe otherfilmsthe producershave made.The ratingvisuallyreflectspublicopinion
aroundthe release of the film.The middle of the route of the eye drawsthe audience topartof the
image of the two actors togethersignifyingthe love intimacybetweenthe twocharacters.Italso
capturesthe largesttextpresentonthe posterwhichisthe title of the film“P.sI love you”.The
terminal areaof usesan quote whichsays“sometimesyouhave tolive lifeone letterata time”.The
effectof thissuggeststhe plotof the filmashavingsomethingtodowithlettersthatguide the main
character.
Language
At the top of the posterit says“from the producersof the devil wearsPrada”thusemphasisingto
the audience thatthe filmhasbeenproducedbypeople whohave beensuccessful withinother
films.Therefore enticingthe audience tosee the filmif theyhave alsoseenthe devilswearsPrada
and enjoyedit. UsingquotesfromheartFMwhichisanothermediaplatform appealingtoawider
audience.Byalsoincludingthe namesof well-knownactors,itappealstonotjustthe target
audience whichisusuallyspecifictogenderandage but alsoto an audience whichhasseenprevious
filmsof variousgenresincludingthe actors.
Conventionsof formandgenre
The posterhas a clear colourscheme withitsmaincolouras red,thuseffectivelysignifyingloveand
romance as part of conformingtothe conventionsof genre.The use of mise-en-scene suchasthe
letterare alsoconventional foraromanticgenre as theysignifyromance aspossiblybeinglove
lettersfromthe male characterto the female character. The layoutusedinthe posteralso
effectivelyemphasisesthe mostpromotional aspectsof the postersuchasreferringtoit as
“Brilliant”andvisuallyshowinga5-starrating. The chosentitle isalsoconventionalasthe audience
can directlyinterpretthe filmasa romance and the wordlove isusedwithinthe title. Alsotypically
for romanticfilmsthe charactersare attractive to the audience and create an impressionof aperfect
relationship.