This document provides three strategies to attract talent: 1) Enlist current employees as brand ambassadors on LinkedIn and referrals. 2) Showcase top performers publicly to encourage referrals. 3) Empower employees to write Glassdoor reviews to give candid perspectives for potential candidates. Implementing all three strategies consistently can help turn a company into a "talent magnet."

1. Boost Your Talent Attraction Super Powers
Three Things You Can Do Now
Cindy Cloud – Global Talent Attraction
November 12, 2014

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“This project is really important; will I ever fill these positions on time? I wish I had a pipe line of candidates that at the least… WANTED to work for us!”

3. LinkedIn
Enlist Employee Crusaders
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4. Brand Your LinkedIn Profiles
•Summary Section
•Add brand message
•Keep it short, make it strong
•Media Section
•Mix it up, keep it fresh
•Be role specific (if possible)
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Recruiter/Hiring Managers Important
Mix company and employee content
Mix company and employee content

5. Referral Program
Create ERP Champions
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6. Showcase Your Best Performers
•Honor and appreciate your best ‘referrers’
•Give visibility at company and team meetings
•Use non-monetary rewards, such as time-off or lunch with the CEO
•Feature in social media posts, newsletters, etc.
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Use public recognition to fuel referrals

7. Glassdoor Reviews
Empower Employee Advocates
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8. Transparency is Power
•Balance marketing messages
with employee viewpoint
•Unvarnished, and real-time
•Encourage on-going reviews
•Interview follow-ups
•Annual pulse-surveys
•Work anniversaries
•New hire 90/180 day mark
•Benefits Open Enrollment
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Candidates trust employees’ voice
Content is most relevant
within six month window

9. Round Up
Talent Magnet Machine
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10. Use all three strategies for super strength attraction
1-2-3 Punch
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[your results may very]
“With my new super powers it is easier to keep my pipeline filled with candidates who want to work for our company because they know us and trust us!”