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Lessons from an 
unexpected talent warrior 
Jennifer Jones Newbill 
Global Employment Branding Program Manager
2010 
Dell talent 
project manager 
2008 
Human resources 
project manager 
2006 
Leadership 
training 
2003 
Recruiting 
manager
“If you don’t accept risk, you 
don’t get any innovation. And 
that means part of risk is you 
have to accept failure because 
not everything works.” 
– Michael Dell
Why work at Dell: our value proposition 
Heading 
Career & 
Development 
Opportunities 
Winning 
Together 
Benefits & 
Rewards 
Entrepreneurial 
spirit 
Our 
community 
& life 
balance 
Diverse & 
Inclusive 
culture 
Career & 
Development 
opportunities 
abound 
We win 
together 
through 
collaboration 
We provide 
great 
benefits & 
rewards 
Entrepreneurial 
spirit is recognized 
& rewarded 
We are 
committed to 
our 
communities 
& life balance 
We value a 
diverse & 
Inclusive 
workplace 
A Great 
Place to 
Work
Lesson: Monitor your EVP 
5 
Annual 
Employee 
Survey “Tell Dell” 
Corporate 
Executive Board: 
New Hire 
Sentiment 
Glassdoor: 
Market 
perception 
The Candidate 
Experience 
Awards
Our Recruiting Campaign – Bring Everything 
6
Feature current team members.
Lesson: Keep it sustainable 
Picture your 
employee here 
Who just left the company last week… 
for your competitor…
Lesson: Manage 
your reputation
Lesson: Know your audience. Know your market. 
10
Lesson: Don’t do it alone 
11
Lesson: Empower your employees to be advocates 
&
Lesson: Don’t forget about your candidates 
13
Lesson: Your candidates are your customers (vice versa) 
14
Lesson: Spend like it’s your own money 
15 
Lack of money is no obstacle. 
Lack of an idea is an obstacle. 
- Ken Hakuta
Questions? 
Follow Jennifer on Twitter at 
@JenniferNAtDell

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Dallas Talent Warriors Roadshow Presentation: Jennifer Jones Newbill

  • 1. Lessons from an unexpected talent warrior Jennifer Jones Newbill Global Employment Branding Program Manager
  • 2. 2010 Dell talent project manager 2008 Human resources project manager 2006 Leadership training 2003 Recruiting manager
  • 3. “If you don’t accept risk, you don’t get any innovation. And that means part of risk is you have to accept failure because not everything works.” – Michael Dell
  • 4. Why work at Dell: our value proposition Heading Career & Development Opportunities Winning Together Benefits & Rewards Entrepreneurial spirit Our community & life balance Diverse & Inclusive culture Career & Development opportunities abound We win together through collaboration We provide great benefits & rewards Entrepreneurial spirit is recognized & rewarded We are committed to our communities & life balance We value a diverse & Inclusive workplace A Great Place to Work
  • 5. Lesson: Monitor your EVP 5 Annual Employee Survey “Tell Dell” Corporate Executive Board: New Hire Sentiment Glassdoor: Market perception The Candidate Experience Awards
  • 6. Our Recruiting Campaign – Bring Everything 6
  • 8. Lesson: Keep it sustainable Picture your employee here Who just left the company last week… for your competitor…
  • 9. Lesson: Manage your reputation
  • 10. Lesson: Know your audience. Know your market. 10
  • 11. Lesson: Don’t do it alone 11
  • 12. Lesson: Empower your employees to be advocates &
  • 13. Lesson: Don’t forget about your candidates 13
  • 14. Lesson: Your candidates are your customers (vice versa) 14
  • 15. Lesson: Spend like it’s your own money 15 Lack of money is no obstacle. Lack of an idea is an obstacle. - Ken Hakuta
  • 16. Questions? Follow Jennifer on Twitter at @JenniferNAtDell