Glassdoor GDRoadshow Presentation: Liz Hajjar
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Hear from Glassdoorian Liz Hajjar at the Glassdoor Best Places to Work Roadshow!
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Glassdoor GDRoadshow Presentation: Liz Hajjar
- 1. Confidential and Proprietary © Glassdoor, Inc. 2008-2015
- 2. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 2 Influencing Candidates at Every Stage
- 3. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 1 or less 2 to 5 6 to 10 11+ 0% 10% 20% 30% 40% 3 Who’s on Glassdoor? 27 Million Members Worldwide Years Experience No College Reason for visit… 50% 50% MaleFemale College Grad School 52% 22% 26% 52% job search 44% researching companies 4% other
- 4. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 4 Fastest Growing Site in the Recruitment Space Job Clicks 176% -40% -20% 0% 20% 40% 60% 80% 100% 120% 140% Mar Apr May Jun Jul Aug Sept Oct Nov Dec Visits 96% Content 84% Mobile Users 127% YoY Unique Users Several of the employers told us that they see more traffic on their Glassdoor company page than their own career website.” – Josh Bersin “ “
- 5. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Delivering Measurable Results for Employers Everywhere Financial Services Consumer Goods Internet Healthcare Technology Retail Consulting Energy & Utilities 2xbetter applicant quality vs. traditional job boards 30% lower cost-per-hire than other recruitment channels 3xmore influence over candidates’ decisions
- 6. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 6
- 7. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 7 Glassdoor for Employers Job AdsEnhanced ProfileDisplay Advertising Brand. Influence. Hire.
- 8. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 8 NEW! Company Updates • Communicate with millions of active and passive candidates on Glassdoor • Build and foster a community of followers who have signaled interest in your company • Dedicated social media outlet for recruiting and employer branding • Promote immediate hiring needs as well as company culture and events
- 9. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 9 Multi-Tiered Content Review Process
- 10. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 10 Powerful Reporting & Analytics for Employers Demographics Reputation and Ratings Automate & Share
- 11. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 11 Powerful Reporting & Analytics for Employers Brand Awareness
- 12. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 More Free Resources Online
- 13. Confidential and Proprietary © Glassdoor, Inc. 2008-2015 Questions? Reach Out! Elizabeth Hajjar Elizabeth.hajjar@glassdoor.com
- 14. Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Editor's Notes
- Great stories from Best Places to Work Winners Expedia, Hubspot, Genentech These are companies at the forefront, the early adopters, the ‘thought leaders’ if you will! But what if you’re at a company that doesn’t have the marketing background of a company like Hubspot? Or the well known brand of Expedia? Or the budget of a Genentech? I’d like to share a little bit about Glassdoor, how you can get involved – even without any budget right now – to make an immediate impact on your employer brand
- Software Advice did a survey a year ago of 2,000 job seekers and what they found was that 48% - almost half – used Glassdoor at some point in their job search Reason why is because Glassdoor influences candidates at every stage of their journey From Awareness to consideration to interview, offer and through to hire Glassdoor has 7.5+ Million pieces of content on over 340 thousand companies This is where candidates go to research and make decisions.
- Who’s on Glassdoor? We’ve got 27 Million members worldwide 50/50 gender split Well educated Mix of experience levels This means we can help employers of all sizes across all industries hire for every job across the spectrum – blue collar to white collar and everything in between
- Might not know that Glassdoor right now is the fastest growing site in the recruiting space Founded in 2007, we haven’t been around very long, especially compared to some of the other logos you see up there, but we’re growing like wildfire Josh Bersin in September noted that most of the employers he’s talking to say that now, they’re even seeing more traffic to their Glassdoor company profile than their own career site! So why are we growing at this crazy fast rate? Corporate Executive Board (CEB) did a survey 6 months ago. What they discovered was almost two thirds (61%) of job seekers said that they’re more skeptical of claims made by employers now than they were 3 years ago. That figure rises to 65% for millenials Today’s candidates are smart enough to know that the job reqs, the info on your career sites, they’re telling the story with rose colored glasses on. Today’s candidates want the employer’s perspective but they also want the not so pretty stuff. They want the inside look just as if they knew someone that worked at the company and they asked them to tell them the good, bad, and the ugly. Then, they can decide for themselves if the company and the job could be a good fit for them
- Glassdoor offers three core products to help employers brand, influence and hire. Enhanced profile, Job advertising, and targeted display advertising