Five ways to improve your recruiting strategy Kate Yesko, Strategic Account Manager at Glassdoor

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Top 5 Recruiting
Challenges and
How to Solve Them

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#GDCHAT

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Featured Speaker
Kate Yesko
Strategic Account Manager,
Glassdoor

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• Today’s Candidates
• 5 Recruiting Challenges
• Q&A
Agenda

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Today’s candidates spend
more time researching companies
during their job search

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Source: Bright Local, Local Consumer Survey, 2016
The World Around Us Is Changing
84% of people trust
online reviews
as much as personal
recommendations.

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The World of Recruiting is Changing Too
Employer Brand
More with less
Budget
Better Hires
Candidate Fit
Retention
Candidate Experience
Efficiency
Complex
Quality Applicants High Expectations

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5 Recruiting
Challenges & How
to Solve Them

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Looking critically at how competitors hire
Understanding candidate experience
Nurturing your employer brand
Targeting the right audience
Posting compelling job ads
5 Recruiting Challenges
1
2
3
4
5

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Audit Your Competitor’s
Hiring Strategy

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Evaluate career sites & social recruiting strategy
Monitor jobs advertising & employer brand strategies
Analyze Glassdoor profiles & review sentiment
Note employee advocacy & referral programs
Utilize Google alerts
Audit Your Competitors Strategy

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AUDIT YOUR COMPETITION
Compare Hiring Processes
What are they saying about your
interview experience?
Who are the candidates
you’re winning and losing ?

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AUDIT YOUR COMPETITION
Leverage Tools and Built-In Analytics
Employee Sentiment vs. Competitors*
*only available in certain packages
Brand Awareness vs. Competitors*
Rating Trends vs. Competitors*

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Understand Your
Candidate Experience

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BENEFITS OF A STRATEGIC HIRING PROCESS
Higher Retention
67% of employers believe retention rates would be higher
if candidates had a picture of what to expect about
working at the company before taking the job.
Source: Harris Interactive Survey for Glassdoor, 2014

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BENEFITS OF A STRATEGIC HIRING PROCESS
Quality of Hire
Informed candidates are 2x more likely to be hired
because they’re the right fit
Source: Based on app-to-hire ratios in a 2015 study of 30 million applications from a leading third-party recruitment agency

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BENEFITS OF A STRATEGIC HIRING PROCESS
Smoother Onboarding
“Creating a structured onboarding program is key.
According to a study by the Wynhurst Group, when employees
go through structured onboarding, they are 58% more likely to
remain with the organization after three years.”
Reported by Maren Hogan, Forbes

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UNDERSTAND YOUR CANDIDATE EXPERIENCE
Leverage Tools and Built-In Analytics
Your
Company
Competitor 1 Competitor 2 Competitor 3

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Nurturing Your
Employer Brand

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Blurred Lines
“Successful hiring companies realize that recruiting is like marketing —
from creating a brand presence, to attracting candidates through multiple
advertising channels, to nurturing applicants by bringing them seamlessly
through a talent acquisition funnel.”
- Colin Day, Founder and CEO of iCIMS
Source: Reaching Your Other Customers: Why Recruiting Needs to Be An Extension of Marketing, Forbes 2015

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Crafting a Compelling
Employer Value Proposition (EVP)
company mission
and values
culture+

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Customize tabs
Add dynamic content
Link to social media channels
and pull in feeds
Become an OpenCompany
Showcase Your Brand

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Utilize Company Updates
measure impressions, clicks & engagement
Tout awards, product
announcements
Showcase Your Brand

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Targeting the Right
Audience

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How Glassdoor Works
CONTRIBUTES
BUILDS
ATTRACTS
Audience
Job Seekers & Employers
Insights
Jobs, Salaries, Company Reviews
Employers
Hire Informed
Candidates at Scale
Job Seekers
Find Jobs That
Are the Right Fit
Community
41 Million People1
Source: 1 Google Analytics, Q1 2017 average

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1
Candidates Engage
with Glassdoor
at Every Stage of
the Job Search
Source: 1 As measured by cost-per-hire and application-to-hire ration, compared to other job sites based on a study of 2015 hiring data for 30 million applications

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Source: 1 Glassdoor.com U.S. Site Survey, August 2016
Informed Candidates
Are Here
93% of job seekers today want to be informed about all aspects
of a company before accepting a job1
Employee Reviews
Company Rating
Salaries
Interviews
Benefits
…

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Posting Compelling
Job Ads

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Post Your Jobs

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PRO TIP:
Show how the job contributes to company mission
Avoid lengthy paragraphs — use bullet points
Illustrate unique perks
Include links to reviews
Keep it neutral
Improve Your Descriptions with the Following

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• Use job advertising
• Target the right candidates
• Save money
Reach Ideal
Candidates

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Unsponsored Jobs vs. Sponsored Jobs
Sponsored JobUnsponsored Job

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Power of Sponsored Jobs
Sponsoring
Jobs Drives
Visibility
Branding
Jobs Drives
Applicants
Candidates are 2x more likely to apply when
a job includes employer branded content
Source: Glassdoor Internal Data, Sept 2016-March 2017

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Key Takeaways

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Audit your competitor’s hiring strategy
Use analytics to understand your candidate experience
Showcase your employer brand
Targeting informed candidates with sponsored jobs
Key Takeaways
1
2
3
4

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Questions?
Kate Yesko
Strategic Account Manager
at Glassdoor