High Alpha July Speaker Series with Scott Burns
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High Alpha welcomed Scott Burns, CEO of Structural, as our featured guest at our July Speaker Series. Scott shared key learnings from his experience founding and scaling GovDelivery and the vision behind his new venture, Structural. High Alpha Partner Eric Tobias and Scott also sat down in a fireside chat to dive deeper into Scott’s entrepreneurial journey, Structural's focus on employee success, lessons from selling into the government, and more. You can also view all our previous Speaker Series recordings at http://highalpha.com/speaker-series
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High Alpha July Speaker Series with Scott Burns
- 1. #HAideas Thanks to our partners at Unleashing the Potential of People and Teams Scott Burns, @smburns HIGH ALPHA SPEAKER SERIES
- 2. • Launched 2000 • $22M exit in 2009 • Grew from $7M to $44M from 2010 – 2017 • Exit for $153M • Majority millennial by 2015 • DC office grew to 60+; UK office to 10+ • 4 other locations • Software and Media business under one umbrella GovDelivery Milestones GovDelivery Workforce Changes
- 3. Our Challenges Our Solutions Create clearer career momentum early in tenure • Create non-critical leadership experiences (GoodDelivery, FunDelivery) • Promote sooner • Internal training / leadership programs Connect employees with work experiences they want • Got good at word of mouth. • Asked on Slack. Seek more targeted feedback • Encouraged managers to ask. • Struggled to move beyond one-size-fits-all Encourage leaders to adapt to diverse employee work styles • Strengths Finder Training Advance from corporate style annual review process. • Tried and failed with SuccessFactors • Trained managers on real-time coaching • Changed to dynamic “would you hire again” format Maintain connected culture as we grew • Flew people all over the place. • Had coordinated company events • Formed teams across geography • Assigned “visiting team members” to other teams on informal and formal basis Employee Success Challenges
- 4. Every leader knows the workforce is changing in profound ways Will workforce changes tear your organization apart or unleash a new wave of innovation and growth?
- 5. “67% of young workers say that they don’t have the opportunity to do what they do best at work.” PWC 5
- 6. “1/3 of the workforce expects to change jobs in the next 6 months.” PWC 6
- 7. ERE “It costs 6 to 9 months’ salary ($30,000-$50,000) to replace an average salaried employee.” 7
- 9. 9 Companies That Invest in Employee Experience Outperform Those That Don’t. They’re four times as profitable, according to an analysis of 250 organizations. AMOUNT BY WHICH COMPANIES THAT INVEST IN EMPLOYEES OUTPERFORM THOSE THAT DON’T Average Revenue 2.1x Average Profit Revenue per Employee 4.2x 2.8x Profit per Employee 4.0x BUSINESSMETRIC Companies that don’t invest1.0x
- 10. 10 Meet Rachel… As a consumer, Rachel receives data-driven promotions from marketers based on interests, location, purchase history, or click patterns. As an employee, Rachel has a rich set of data and characteristics from many sources, but most sit idle, or are hidden from colleagues and managers.
- 11. NEW BUSINESS $85K MONTHLY SALES $85K (95%) WIN RATE 5% UNDERGRAD 2005-2009 MAJOR Business AVERAGE DEAL SIZE $20K % QUOTA ATTAINMENT 95% TWEETS 21,390 FOLLOWING 1,070 FOLLOWERS 1,395 AVERAGE IMPRESSIONS PER WEEK 5,983 GRAD YEAR 2010-2014 GRADUATE DEGREE Master of Business Management FAVORITE TV SHOW Game of Thrones MYERS BRIGGS INTP COMMUTE TIME 30-40 Minutes GENDER Female HIGH SCHOOL SPORT Tennis LANGUAGES English, Spanish Performance Social Media Education Personal 11 Key Skills Small Business and Sales Marketing Prospecting Accounting Event Management Digital Marketing Work History Accountant, Ernst & Young Marketing & Events Manager, Ernst & Young Small Business Sales Specialist, Deluxe GRAD SCHOOL University of Minnesota UNIVERSITY Indiana University Bloomington
- 12. Twitter Payroll HRIS ATS & Resume Linkedin Performance Management CRM Accounting System Time Tracking Communication Tools Calendar Personality Assessments Personal Information Data is locked in disparate systems HR Systems Business Systems Personal Systems 12
- 13. 13 When leaders and employees are more connected, and their potential is unleashed, they bring more passion to work, solve problems faster, and accelerate growth. Structural is pioneering Employee Success Management. Structural aggregates employee data and surfaces it to your mobile device for real time access.
- 14. HR System Payroll HRIS ATS & Resume Performance Management Business System CRM CX Accounting System Time Tracking Communication Tools Calendar Personal System Twitter Linkedin Facebook Personal Information HR System Payroll HRIS ATS & Resume Performance Management Business System CRM CX Accounting System Time Tracking Communication Tools Calendar Personal System Twitter Linkedin Facebook Personal Information 14
- 15. HR System Payroll HRIS ATS & Resume Performance Management Business System CRM CX Accounting System Time Tracking Communication Tools Calendar Personal System Twitter Linkedin Facebook Personal Information HR System Payroll HRIS ATS & Resume Performance Management Business System CRM CX Accounting System Time Tracking Communication Tools Calendar Personal System Twitter Linkedin Facebook Personal Information 15
- 16. Use experience, personality, and performance data to coach and match employees with the right opportunities. Manage Better Connect with the right colleagues to get questions answered and tackle problems faster. Solve Problems Faster Promote skills, interests, and goals at work to find projects and opportunities that tap into skills and growth interests. Find Opportunity Deepen work relationships based on shared goals and interests. Provide timely feedback and contribute more directly to company goals and culture. Connect & Feel Heard Empowered Employees Find the right people with the right skills at the right time. Solve problems faster and win more business. Move Faster Build a culture of transparency through targeted surveys, recognition, and company posts. Recruit, motivate, and retain the best. Empower & Motivate Transformed Leaders 16
- 17. - Align to Support Top Priorities - Find Internal Experts Faster - Let Employees Uncover Trends - Understand Manager Success - Get Targeted Employee Feedback - Increase Internal Promotions - Raise Glassdoor Rankings - Recruit Better Talent - Retain Top Performers - Create Efficiency for Employees - Allow Employees to Self Serve - Use More Employees to Drive Sales - Make Faster Organizational Changes - Engage Remote Employees - Reduce Silos Why does employee experience move the top and bottom line?
- 18. Scott Burns / CEO & Co-Founder scott@structural.com 651-338-3023 18 Employee Success Management
- 19. #HAideas Thanks to our partners at Fireside Chat Scott Burns, @smburns Eric Tobias, @erictobiasIN HIGH ALPHA SPEAKER SERIES