Good web design
•80% starts problem solving searching on       Google.
How often to you find something useful on Google?
Web Psychology8 sec to make an   impression
Did you ever order  a book online?
Maersk CEO: “Booking a container should be as easy as         ordering a book on Amazon.com”
Most websites fail
What we want on the internet1.   Find things on Google2.   Be impressed by what we     see.3.   Sign up and make contact.
Keep It Simple Stupid (KISS)• How to impress:• People don’t read the web page.  They look for words that relate to  what t...
A simple pitch• What do you do?• What problem do you solve?• How are you different?• Why should I care, and spend  time on...
Steve Jobs and Aristotle• Tell a story that awakes your audience.• Bring up a problem or ask a question that  needs to be ...
• Look at the next page for 8 sec.•    What you think it was?•    Your first impression•    What you would click on next?
Taking leadership and setting directionA club officer is an individual who volunteers to participate in a leadership role ...
Rewrite the same contentManagement Education Program [title]Toastmasters is offering exclusive management education.[what ...
The final result…• Toastmasters is offering an exclusiveProgram education.    Management Education management• DoToastmast...
Conclusion• Title should use words that are easy to find.• Think in very short sentences:•     What you do?•     The probl...
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God webkommunikation

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Denne præsentation gav jeg til et lederseminar hos Toastmasters i Skandinavien. Den giver et bud på hvordan webkommunikation er anderledes i forhold til almindelig skriftlig og mundtlig kommunikation.

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God webkommunikation

  1. 1. Good web design
  2. 2. •80% starts problem solving searching on Google.
  3. 3. How often to you find something useful on Google?
  4. 4. Web Psychology8 sec to make an impression
  5. 5. Did you ever order a book online?
  6. 6. Maersk CEO: “Booking a container should be as easy as ordering a book on Amazon.com”
  7. 7. Most websites fail
  8. 8. What we want on the internet1. Find things on Google2. Be impressed by what we see.3. Sign up and make contact.
  9. 9. Keep It Simple Stupid (KISS)• How to impress:• People don’t read the web page. They look for words that relate to what they are searching for.
  10. 10. A simple pitch• What do you do?• What problem do you solve?• How are you different?• Why should I care, and spend time on it?
  11. 11. Steve Jobs and Aristotle• Tell a story that awakes your audience.• Bring up a problem or ask a question that needs to be solved or answered.• Present your solution to the problem.• Describe the advantages by following your solution.• Put the audiences “call-to-action” into words: “sign up”, “buy now”, etc.
  12. 12. • Look at the next page for 8 sec.• What you think it was?• Your first impression• What you would click on next?
  13. 13. Taking leadership and setting directionA club officer is an individual who volunteers to participate in a leadership role atthe club level. A major objective of a club officer is to ensure that each club memberfeels his or her Toastmasters experience is worthwhile. By applying leadershiptechniques, a club officer makes sure the atmosphere of the club is conducive for itsmembers to grow in both their personal and vocational goals through theToastmasters educational program.A central element of this summer training is going over the individual officer roles.There will also be entries on how to use easy-Speak for effective club management;inspiration on starting new clubs and how - and why - to achieve DCP. In shortPlease remember that to reach distinguished level for your club, you must send 4officers or more. You are most welcome to invite general club members who arecurious to learn more about what it takes to become a club officer.
  14. 14. Rewrite the same contentManagement Education Program [title]Toastmasters is offering exclusive management education.[what we do]Do you want to be a leader who can inspire and engageyour organization? [the problem]Then we have gathered some of the best experts involunteer management. [how we are different]And we focus on your personal development as a leader.[why you should care]
  15. 15. The final result…• Toastmasters is offering an exclusiveProgram education. Management Education management• DoToastmasters beoffering an exclusive management education. you want to is a leader who can inspire and engage your organization? Then weleader gatheredinspire of the best your Do you want to be a have who can some and engage organization? Then we have gathered some of the best experts in volunteer management. experts in volunteer management.• And we focus on your personal development as a leader. And we focus on your personal development as a leader. More details.. More details.. Sign up now! Sign up now!
  16. 16. Conclusion• Title should use words that are easy to find.• Think in very short sentences:• What you do?• The problem?• Your solution?• Why the reader should care?• Have a clear “Call to action”

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