We never set out to build a great employer brand. We just wanted to build a great place to work.
For those you who do not know us, we are the market leader in multi-channel customerexperience(CX) and contact center solutions in the cloud and on-premise. We help brands of all sizes make great CX great business.
3 Years ago, we became independent from Alcatel Lucent; they were a large global company that had acquired us and culturally, was very different from Genesys.
Introduce myself
3 Years ago, we became independent from Alcatel Lucent; they were a large global company that had acquired us and culturally, was very different from Genesys
Once we were independent again, we focused on three things.
Click
Transparency –This is ultimately about trust. We trust our employees to know what’s going on.
Click
Authenticity – We gave up being cool a long time ago.
Community – We shifted the conversation from culture to community.
Next Slide: Transparency
Transparency
Transparency is really about trust and we trust our people so we made some changes:
We trust our employees with information and access to information that allowed them to do their jobs better.
We are in the process of dismantling our centralized communication function with every word being filtered, and encouraging an open dialogue between leaders and employees.
We are honest.
We have high integrity.
We communicate frequently, but less formally. We blog, send out 2 minute videos weekly and webcast meetings that were once closed door to a broader audience: the entire company.
Next slide: Talk with Tom
Here’s an example of what we are doing to be more transparent. This is Tom Eggemeier, our Executive Vice President of Global Sales, Services and Care has these video chats with front line staff.
We leverage technology (go to meeting, we also use skype) to shorten the distance between locations and people.
They ask some tough questions and he answers them the best he can and if he can’t he lets them know.
The response has been great and it validates the trust with our employees and that we are listening.
Next slide: Authenticity
This is never going to be Genesys and we are okay with that.
We are a diverse company on all levels. We are not a typical tech company employing only millenials right out of college.
Next Slide: Us
This is us… we have a good time.
We really embrace our unique identity by emphasizing common threads that run throughout the company and Customer Experience is one of those threads. We believe in delivering great CX both internally and externally.
Play Genesys video here. This is our Prime office in Brazil.
Next slide: engineers/sales – more on authenticity/who we are
We want our employees to be themselves.
Appreciate diversity in all forms (gender/etc.)
As you can see our engineers are very different from our Sales team. But that’s what makes us great.
Next slide: how we get “social”
We want our employees to be themselves.
Appreciate diversity in all forms (gender/etc.)
As you can see our engineers are very different from our Sales team. But that’s what makes us great.
Next slide: how we get “social”
We also encourage our employees to share their experiences too, internally on our Intranet pages and externally too.
Social is important not just for marketing, but for listening. We don’t want to control our employee’s stories; we want to see/hear their real point of view.
And they do. They tweet.
Click: post on facebook and
Click: are active on Linked in and
Click: review us on Glassdoor
We accept the risk associated with this transparency because benefits outweigh the risks. We do not have a social media policy.
We really want to give our employees and outsiders a glimpse into what it’s truly like at Genesys around the world.
Next slide: One Genesys/One community
We shifted our focus from culture to community. It’s a subtle shift, but a powerful one. Where a culture focuses on beliefs, community implies a vested interest in getting things done.
We are in 40 countries, so this can be challenging.
We believe in 1 Genesys. We create global opportunities for engagement, with the expectation that will be carried out to meet the local communities need. An example of this is our Café Gs in each of our major offices.
We have global ideas/programs, but they can be executed slightly differently at the local level. We nurture the common threads. We create opportunities for engagement.
In a software company, the people are the assets. You have to give them space to be entrepreneurial, not constrained. That’s what genesys is about.
Next:
**Click for shots of Café Gs around the globe.**
It’s More than a lunchroom, these our a community rooms where we gather to share a cup of coffee…
Next: slides 11-14 are images of offices/café g’s
... hold All Hands…
Café Gs around the world – Mexico
Next: slides 11-14 are images of offices/café g’s
…and have some fun…
Next: slides 11-14 are images of offices/café g’s
…This concept is global…
Next: slides 11-14 are images of offices/café g’s
… but the flair is local.
Next slide: Make a difference
The Genesys community is reflected in the things our employees do. We encourage local community activities. We try to keep things employee driven an example of this is our corporate social reasonability (CSR) program, Make a Difference.
In other companies, the CEO or Executive Leadership determines the focus. At Genesys, our employees lead these programs and it looks different in every region, for instance in the UK we’ve climbed mountains. In the US they build low-income homes. LATAM gives blankets and coats to the homeless.
Encouraging our employees to make a difference has been a great way to build community. We encourage each of our employees to volunteer a minimum of 12 Genesys hours a year. We call it, “Get your 12 in!”
Here’s a video about our global food drive last year.
Next Slide: summing it up
If you want to build a great place to work, and end up with a great employer brand in the process, what do you do?
How do you go from a group of individuals to one community working together as a team?
Here’s what we did.
We started with being transparent.
We don’t keep secrets. Every opinion really does count.
We are an open company on Glassdoor.
We engage on Twitter and Facebook.
We use our internal social media tool (fyi, it’s called Confluence and is an Atlassian product)
We are authentic.
We don’t pretend to be something we’re not.
We let our leaders be themselves in terms of their own “voice”.
We talk to each other.
We argue sometimes.
We welcome different points of view and no one gets in trouble for dissenting.
We did it by building a strong community.
We are inclusive: we let people know what’s going on and encourage them to share their stories.
We have fun: we play as hard as we work
We hang out: we eat lunch together and sometimes have a beer together
We communicate.
We listen.
We let employees define what it means to work at Genesys. And we have a great community.