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10 Tips for Getting Campus Recruiting Right


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Tune in to uncover the wants, needs and expectations of Gen Z

Published in: Recruiting & HR
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10 Tips for Getting Campus Recruiting Right

  1. 1. 10 Tips to Get Campus Recruiting Right April 27th, 2017
  2. 2. Housekeeping Items ● You can connect to the audio using your computer’s audio and speakers ● Or, you may also select “Use Telephone” after joining the webinar ● All lines will be muted to avoid background noise ● You can ask questions by typing in the Questions Pane
  3. 3. Our Speakers Today Nick Ricciardi Director, Customer Success Elizabeth Pino Enterprise Account Manager
  4. 4. Agenda for Today Intro to GenZ & What They Care About 10 Tips to Get College Recruiting Right In Summary 1 2 3
  5. 5. Intro to GenZ & What They Care About
  6. 6. Generations Currently in the Workplace CHARACTERISTICS MATURISTS <1945 BABY BOOMERS 1945-1960 GEN X 1961-1980 GEN Y/MILLENNIALS 1981-1995 GEN Z 1995-2012 % of Workforce 3% 33% 35% 29% Currently employed in part time/internships Aspiration Home ownership Job security Work-life balance Freedom & flexibility Security & stability Attitude towards technology Largely disengaged Early IT adopters Digital immigrants Digital natives ‘Technoholics’ Attitude towards career Jobs are for life Organizational - careers are defined by employers Loyal to profession, not necessarily employer Work ‘with’ org and not ‘for’ Career multi-taskers Communication media Formal letter Telephone Email & Text msg Text or social media Hand-held or integrated into comm devices Communication preference F2F meetings F2F / email or telephone reqd Text msging/ email Online or mobile (text msging) Face time Source: Barclays: Talking about my Generation
  7. 7. Generations Currently in the Workplace GEN Z MILLENNIALS 1995 - 2012 Current Population = 23 Million BORN 1977 - 1997 Current Population = 71 Million BORN VS. Source: Generations X, Y, Z and the Others WJSchroer
  8. 8. Gen Z Interests GEN Z NEWS ● Global Terrorism ● Trump Election ● Brexit TECHNOLOGY ● Wearables ● Drones ● Self-driving cars ● Artificial Intelligence MEDIA AND CULTURE ● YouTube Stars ● Gangnam Style ● Kimojis ● Gifs/Boomerangs ISSUES ● Global Warming ● Cost of Education ● LGBTQ Rights ● Gender Equality
  9. 9. GEN Z MILLENNIALSVS. Gen Z vs Millennials How you attract this talent is different 72% want to start their own business - they’re more entrepreneurial 55% of high school students said they feel pressure to gain early professional experience 60% consider growth opportunities the most attractive company perk 66% of millennials expect to leave their organization by 2020 Source: The High School Careers Study, Millennial Branding & Source: The Final Generation, ERE Media, Jan 2016 Source: Deloitte, Millennial Survey 2016, Jan 2016 Source: Glassdoor Survey, 2013
  10. 10. Gen Z and Employment: Definition of a ‘Good Employer’ is different 83% of students said less than 3 years is enough to stay in a job 26% of students said that staying in a first job for 1 year is enough ● Gen Z is more focused on career growth and fulfilling work than money ● More needs to be done in terms of career growth for employee retention Source: Sparks and Honey study
  11. 11. Before You Start, Prepare! Competition Open Jobs Target Knowing who else is going to be at the career fair will help you prepare better on what kind of job opportunities others are offering or what kind of swag is going to be at the booths Have a clear understanding of what open opportunities are being offered at the career fair now, what will open out in the future and what other opportunities are on the website Be clear about what kind of candidates are you looking for and plan to appeal to them in your conversations. Are you looking specifically for engineers? Have a plan!
  12. 12. 10 Tips to Get Campus Recruiting Right
  13. 13. People Don’t Look Like This At Work
  14. 14. Tip #1: Build Your Employer Brand Online Top students want to know what it’s like working for your company ● Gen Z: Attention span of 8 seconds* - keep it short and simple (they’ve grown up in a world with snackable videos, and short content) ● Engage with them across Twitter, YouTube, Snapchat to recruit ● Communicate through visual and bold content - use imagery, infographics to tell a story versus text copy
  15. 15. Tip #1: Build Your Employer Brand Online
  16. 16. Example: Equinox - The Global Fitness Chain
  17. 17. Tip #2: Be Authentic 90% say it’s important to work for a company that embraces transparency Source: Glassdoor Site Survey, Jan 2016
  18. 18. Tip #3: Showcase Your EVP
  19. 19. Tip #4: Get Connected Get in front of students early and often ● Help career services prepare students ● Sponsor student events
  20. 20. Tip #5: Develop Internship Programs 63% of graduating seniors held internship or co-op positions After one year, employers retain 75%of their new college hires who have internship experience with an employer Source: NACE Survey, 2013
  21. 21. Tip #6: Don’t Fixate on Majors
  22. 22. SmartRecruiters’ Mobile Apply Apply with 1-click from your Smartphone or Tablet Tip #7: Make it Easy to Apply
  23. 23. Tip #7: Field Recruiting App Delight candidates with a sleek, modern application process on mobile devices Quickly collect resumes with automatic resume parsing, save time and eliminate errors from manual data entry
  24. 24. Tip #8: Focus on the Work
  25. 25. Tip #9: Create Career Paths In 6 Months In 1 Year In 18 Months In 2 Years For A Customer Success Representative Req Interact with SmartRecruiters customers to answer questions, resolve issues, educate, and help them succeed. Educate and advise customers on standards, tips, and solutions on using SmartRecruiters. Identify, test, and call out technical issues. Collaborate closely with all parts of the organization to contribute and execute on our strategy to make customers successful. Be ready to get involved and lead various projects in the support and services domain. Be an ambassador for SmartRecruiters and its culture.
  26. 26. Tip #10: Impress By Human Connection Don’t take the CEO to the campus visit Students will appreciate it more if alums visit If you talk about diversity on your website, it needs to be reflected in your campus visits as well! Gift swag that is meaningful and useful Gift swag that is visible to others long-term
  27. 27. After The Career Fair... Respond to inquiries and follow up with candidates ASAP after the event Invite students to be a part of a talent pool that you can always tap into later Understand why certain candidates are getting attracted over the others. What can you do better moving forward?
  28. 28. 10 Tips Revisited
  29. 29. 1 Build your employer brand online 2 Be authentic 3 Showcase your EVP 4 Get connected 5 Develop internship programs 6 Don’t fixate on majors 7 Make it easy to apply 8 Focus on the work 9 Create career paths 10 Impress by human connection 10 Tips to Get Campus Recruiting Right
  30. 30. Questions? Nick Ricciardi Director, Customer Success Elizabeth Pino Enterprise Account Manager