Cloud Sherpas is a global consulting firm focused on cloud technologies like Salesforce and Google. They have grown rapidly since merging in 2011 from $75M to $180M in revenue with over 900 employees worldwide. They have developed a strong employment brand called #SherpaLife through engaging candidates similarly to customers, creating compelling content, and embracing feedback on sites like Glassdoor and internally. Going forward, they aim to make recruiting more proactive, automated and mobile-focused.

1. Employment Brand:
building and protecting your
brand in a Yelp-centric
society
Date: March, 3rd, 2015
Presenter: Adam Burke,
director of recruiting - americas

2. 1 Who are Cloud Sherpas?
AGENDA
at-a-glance
2 One Brand: #SherpaLife
3 Our “Yelp-tactics”
4 Plans for the Future
5 Q&A
CLOUD SHERPAS
• Established in 2007
• Headquartered in Atlanta
with over 900 employees
across North America,
Asia-Pacific and Europe
• Serving over 5,000 customers
worldwide in every major
industry
• Featured in The New York
Times, The Wall Street Journal,
TechCrunch, GigaOm, eWeek
and Forbes among others
• Salesforce Global Strategic
Cloud Alliance Partner
• Three-time Google Enterprise
Global Partner of the Year
• ServiceNow Master
Solutions Partner

3. Who are Cloud Sherpas?
TRANSFORMATION
● December 2011: GlobalOne
(SFDC BU) and Cloud Sherpas
(Google BU) merged
● March 2012:
○ $75M in Revenue
○ 150 Employees
● March 2015:
○ $180M in Revenue
○ 950+ Employees
Awards & Recognition
ServiceNow’s
highest level
of certification
2011, 2012, 2013, 2014
Google Enterprise
Global Partner of the
Year

4. #1
#142
#68
CULTURE
GROWTH #1 #160
Highlighted in IDC
Marketscape as a
“Major Player” on
Salesforce Implementation
FORRESTER
cites Cloud Sherpas for
strong Salesforce practice
ANALYST REPORTS
Cloud Sherpas was
named a “Cool Vendor”
for Application Services
FORRESTER
cites Cloud Sherpas as a
leader for ITSM practice

5. One Brand: #SherpaLife
DEVELOPING OUR GLOBAL EMPLOYMENT BRAND
Your employment brand is derived from your company brand.
● Candidate engagement should rival customer engagement
○ Sales & recruiting need to give the same experience to
clients & candidates
○ Hired a sales-minded recruiting team - our front line
● Created our support structure
○ synchronized social profiles
○ compelling job descriptions
○ internal referral system
● Commercialized Regionally
○ regional employment videos
○ targeted advertising
○ sponsored career pages

6. Our “Yelp-tactics”
EMBRACING FEEDBACK AND TRANSPARENCY
Takes a strong culture to remain open and receive all kinds of
feedback (external & internal)
● Mainstream & Public reviews
○ Twitter
○ Glassdoor
○ LinkedIn
● Internal reviews (online & offline)
○ Chatter
○ G+
○ All hands Q&A
○ Local lunches; DITO (Day in the Office)

7. NO COMPANY IS PERFECT
“You must be willing to work very hard . . .
you definitely have to put forth lots of effort.
You might have a few late nights.”
“Developing interpersonal relationships with
co-workers is difficult in a virtual office
environment.”

8. Benefits of Real Time Feedback
PROTECTING YOUR BRAND
● Engage, Engage, Engage!
● Knowledge is Power
● Meaningful Change
MOST CRITICAL : A genuine interest in
feedback and mechanism for response.
Platforms get you the information. How you
use it is up to you.

9. Plans for the Future
TRANSITION TO PROACTIVE AND STRATEGIC MODEL
● Embrace Automation
● Deeper Integration with Mobile
● Recruitment Marketing function

10. questions