Search Engine Optimization - A Strategic Overview
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With an ever expanding amount of information on the Web we, as Internet users, are becoming less patient and more skeptical of the information we view. This trend can, in large part, be attributed to the large number of organizations broadly pushing their messages to Internet users through paid placements, email, etc. This heavy marketing 'push' has driven Internet users to search engines like Google, MSN, and Yahoo! to proactively search for their own solutions. This trend has created amazing opportunities for organizations and companies to leverage relevant content to reach target audiences through keyword searches. People are essentially raising their hands and it's possible that you have the answer! Search Engine Optimization (SEO) is a powerful strategic marketing tool for driving relevant, targeted audiences to your website. With this presentation we are going to demystify the concept of SEO and discuss how you can begin optimizing your website to capture relevant Internet traffic. Most importantly, we will discuss how to engage that new traffic and turn them into marketable opportunities for your business. Search Engine Optimization creates tremendous opportunities for businesses to relevantly segmenting visitors, engaging them with value-added content, and, ultimately, drive conversion.
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This document discusses digital marketing and search engine optimization (SEO). It defines digital marketing as promoting brands using digital channels like websites and social media. The objectives of digital marketing are to reach the targeted audience, engage customers, and maximize return on investment. SEO, a part of digital marketing, refers to optimizing on-page and off-page ranking factors to achieve high search engine rankings. Key on-page SEO factors include titles, headings, images, links, and content. Off-page factors include links and link popularity. The document provides examples of search engines and discusses why SEO is important for driving relevant traffic to websites.
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Digital marketing consists of online activities to build customer relationships and facilitate the exchange of products and services. It includes tactics like search engine optimization, pay-per-click advertising, and social media marketing. Measurement of digital marketing is important to track return on investment and campaign effectiveness using tools like Google Analytics, AdWords, and social media monitoring. The goal is to reach the right audience, engage them, motivate action, and achieve business objectives efficiently.
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The document provides an overview and agenda for a search marketing workshop. It covers topics such as organic search, paid search, social media optimization, keyword research, landing pages, and metrics for evaluating search marketing campaigns. The workshop aims to help attendees understand key concepts in search engine optimization, paid search advertising, and how to plan and optimize search marketing strategies.
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SEO (Search Engine Optimization) involves increasing the prominence of a web page within relevant search engine results. SEM (Search Engine Marketing) is a form of internet marketing that promotes websites by increasing their visibility in search results. Key aspects of SEO include on-page elements like keywords, metadata, headings and content; off-page elements like links; and technical elements like site speed and structure. Regular reporting measures metrics like traffic, rankings and indexing to evaluate an SEO strategy's effectiveness.
What you don't know about SEO CAN hurt you
The document discusses search engine optimization (SEO) strategies. It begins with an overview of why SEO is important given changes in marketing. It then covers topics like how search engines work, factors that affect search engine rankings, effective SEO strategies like focusing on specific keywords and building momentum over time, and steps for implementing an SEO campaign like choosing keyword phrases and optimizing a website. The summary concludes by noting the importance of identifying keyword phrases based on current search engine credibility and enlisting professional help if needed.
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